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Bing Weighs in on Scottish Independence Vote

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As voters in Scotland prepare to head to the polls, Bing has analyzed search and social data to predict the outcome of the independence referendum. As voters in Scotland prepare to head to the polls, Bing has analyzed search and social data to predict the outcome of the independence referendum. 0 Comments

Bing Temporarily Removes New Image Widget

bing-image-widget

After Getty Images filed a lawsuit citing "massive infringement," Bing has temporarily removed the new tool it said would make it easier to display images and slideshows on websites. After Getty Images filed a lawsuit citing "massive infringement," Bing has temporarily removed the new tool it said would make it easier to display images and slideshows on websites. 0 Comments

Managing Your Robots.txt File Effectively

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Robots.txt, when used correctly, can help you aid search engines with site crawling. But simple mistakes may stop search engines from crawling your site. Here's how to use robots.txt, and some tools you can use to check for mistakes. While the robots.txt file is a handy tool, it can be dangerous to your SEO efforts if managed improperly. Here's how to use and test the robots.txt file. 0 Comments

Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

Google Webmaster Tools No Return Tags

Google Webmaster Tools has added a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web page). Google Webmaster Tools' new reporting feature helps identify common rel-alternate-hreflang issues: missing return links and incorrect hreflang values. 0 Comments

How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

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If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. But through this process you will grow as a campaign manager as you expand your knowledge and experience. Here's how to get started. If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. But through this process you will grow as a campaign manager as you expand your knowledge and experience. Here's how to get started. 0 Comments

Google Domains: New Domain Registration Service Launches

Google Domains

Google has announced the launch of a new domain registration service. Called Google Domains, it is being launched as an invite-only beta for both new domain registrations and domain transfers. Domain registration is only $12 per year. Google has announced the launch of a new domain registration service. Called Google Domains, it is being launched as an invite-only beta for both new domain registrations and domain transfers. Domain registration is only $12 per year. 0 Comments

RIP Bing Ads Express

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Bing Ads Express is going away July 30. Meant to be a managed service, of sorts, for local businesses, the Bing Ads product, which launched last October, leveraged an automated system that oversaw paid search campaigns for Express customers. The test run of Bing Ads Express proved not to be a fit for local businesses that didn't have the expertise or resources to focus on paid search. 0 Comments

How to Find Link Building Opportunities in 5 Steps Using SpyFu's New Backlink Builder

Backlink Builder Backlink Kombat

With all the great tools already out there, why do you need another? The goal of using SpyFu's Backlink Builder tool isn't to "get a win on every page." It's to short-list sites that are worth looking at. And that's what this tool is great for. With all the great tools already out there, why do you need another? The goal of using SpyFu's Backlink Builder tool isn't to "get a win on every page." It's to short-list sites that are worth looking at. And that's what this tool is great for. 0 Comments

26 Free (or Free-to-Try) Content Curation Tools

Content Curation

Content isn't always practical or cost effective to produce on a regular basis. That's where curating content can come in handy. Here's a list of 26 tools you can use to find, aggregate, and share your curated content with the world. Content isn't always practical or cost effective to produce on a regular basis. That's where curating content can come in handy. Here's a list of 26 tools you can use to find, aggregate, and share your curated content with the world. 0 Comments

Google AdWords MCC Scripts Now Available to All Users

Google AdWords Create New MCC Script

All Google AdWords advertisers now have access to the scripts from within their My Client Center account. Google has released guides and code snippets for the MCC scripts, which can help you manage account changes at scale using JavaScript code. All Google AdWords advertisers can access the scripts from within My Client Center. MCC scripts help manage account changes at scale using JavaScript code. 0 Comments

PPC SWOT Analysis: Manage Campaigns Like a Business

SWOT - Strength Weakness Opportunity Threat

An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your paid search accounts. Here's how to do a PPC audit through the lens of a SWOT analysis. An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your paid search accounts. Here's how to do a PPC audit through the lens of a SWOT analysis. 0 Comments

DuckDuckGo Redesigns Search Results to Add Places, Images, AutoSuggest

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DuckDuckGo launched a new design in beta that gives an updated look and feel to its search results. With places in carousel format, autosuggest, and other features, DuckDuckGo is seeking user feedback before fully launching the new design. DuckDuckGo launched a new design in beta that gives an updated look and feel to its search results. With places in carousel format, autosuggest, and other features, DuckDuckGo is seeking user feedback before fully launching the new design. 0 Comments

Google Shopping Campaigns Transition Tips

Google Shopping Campaigns

Google Shopping Campaigns will soon replace the Google Shopping Product Ad format. Here are some helpful transition tips on inventory format, campaign structure, and tools to get you ready as quickly and smoothly as possible. Google Shopping Campaigns will soon replace the Google Shopping Product Ad format. Here are some helpful transition tips on inventory format, campaign structure, and tools to get you ready as quickly and smoothly as possible. 0 Comments

Google Analytics Starts Diagnosing Your Tracking Code For Errors

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To help you determine which pages have botched tracking code or conflicts in filters, Google's Analytics Diagnostics will "frequently" scan your site to identify issues with tagging, account configurations, tracking code, and reporting data. To help you determine which pages have botched tracking code or conflicts in filters, Google's Analytics Diagnostics will "frequently" scan your site to identify issues with tagging, account configurations, tracking code, and reporting data. 0 Comments