Articles on best practices

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How to Do Awesome SEO Annotations

Markup

The benefits of doing an SEO review of early-stage wireframes or visual designs are hard to quantify, but very real. Here's a quick guide to doing SEO annotations that will make your sites better while educating your colleagues on best practices. The benefits of doing an SEO review of early-stage wireframes or visual designs are hard to quantify, but very real. Here's a quick guide to doing SEO annotations that will make your sites better while educating your colleagues on best practices. 0 Comments

Working With a New PPC Client: 7 Ways to Drive AdWords Strategies & Objectives

Client

It's all about the client. Whether you've just landed a new client or you've recently started working for a new company or agency, here are seven ways to ensure your client's accounts are optimized and performing at their highest level. It's all about the client. Whether you've just landed a new client or you've recently started working for a new company or agency, here are seven ways to ensure your client's accounts are optimized and performing at their highest level. 0 Comments

3 Principles of Behavioral Economics That Will Increase Your Web Sales

Firefly Passes Will Sell Out Soon

If your ultimate goal is to get people to buy, you must understand what drives them to make that decision. Different things matter to different people, but here are three key things you can take advantage of that factor into people's buying habits. If your ultimate goal is to get people to buy, you must understand what drives them to make that decision. Different things matter to different people, but here are three key things you can take advantage of that factor into people's buying habits. 0 Comments

Schema & International SEO – Everything You Need to Know

people global network

Schema markup is proving to be extremely important in the SEO industry. Here's some top advice and suggestions to reap the rewards of more traffic and better website representation in search engines on the international front. Schema markup is proving to be extremely important in the SEO industry. Here's some top advice and suggestions to reap the rewards of more traffic and better website representation in search engines on the international front. 0 Comments

How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

Competitor Key

This vital research document helps you do more of what works and identify any weak spots. Running competitive intelligence reports at regular intervals can be incredibly powerful in helping guide your strategies. Here’s the best way to get started. This vital research document helps you do more of what works and identify any weak spots. Running competitive intelligence reports at regular intervals can be incredibly powerful in helping guide your strategies. Here’s the best way to get started. 0 Comments

SEO: You're Now Being Graded on the Curve

kschachin2

Too many have either tried to get by doing as little as possible or don’t have enough information on how SEO works that they find themselves slipping in the SERPS. They think it must be that SEO does not work anymore. That is simply not the case. Too many have either tried to get by doing as little as possible or don’t have enough information on how SEO works that they find themselves slipping in the SERPS. They think it must be that SEO does not work anymore. That is simply not the case. 0 Comments

Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

Annual Cost of Wasted PPC Spend

A typical small business advertiser spends $1,200 a month on PPC, but wastes 25 percent, on average, according to a new WordStream study of 500 small and medium business Google AdWords accounts. Here are five optimization tips to avoid wasted spend. A typical small business advertiser spends $1,200 a month on PPC, but wastes 25 percent, on average, according to a new WordStream study of 500 small and medium business Google AdWords accounts. Here are five optimization tips to avoid wasted spend. 0 Comments

Google Gives Advice on How to Expand Your Website to More Languages

Most Efficient Configuration for Duplicative URLs

Considering expansion into different countries and languages? Google's Maile Ohye offers some great advice and best practices for expanding into additional languages and country-based language variations, plus solutions for potential search issues. Considering expansion into different countries and languages? Google's Maile Ohye offers some great advice and best practices for expanding into additional languages and country-based language variations, plus solutions for potential search issues. 0 Comments

The Ultimate Platform Migration and Redirection Plan for SEO

Google Webmaster Tools Download Search Queries

If you're tasked with migrating a website and want to retain value of all your top performing pages, you need to know these pre-migration best practices, migration solutions for different scenarios, and also have a post-migration redirection plan. If you're tasked with migrating a website and want to retain value of all your top performing pages, you need to know these pre-migration best practices, migration solutions for different scenarios, and also have a post-migration redirection plan. 0 Comments

5 Google Dynamic Remarketing Ads Best Practices

google-dynamic-remarketing-illustration

Google transformed the face of retargeting for online businesses this June with the release of Google Dynamic Remarketing, making retargeting specific to user search available to retailers of all sizes. Here are five best practices for retailers. Google transformed the face of retargeting for online businesses this June with the release of Google Dynamic Remarketing, making retargeting specific to user search available to retailers of all sizes. Here are five best practices for retailers. 0 Comments

Google, Top Ad Networks Team With White House to Fight Piracy, Counterfeiting

web-piracy

The White House announced that an agreement with several of the largest Internet ad networks - including AOL, Google, Microsoft and Yahoo – has been reached to curb advertising on websites that peddle copyright infringing content. The White House announced that an agreement with several of the largest Internet ad networks - including AOL, Google, Microsoft and Yahoo – has been reached to curb advertising on websites that peddle copyright infringing content. 0 Comments

Google Shopping: 3 Lies Merchants Have Been Fed

lies

Be careful when you're researching how to add products on Google Shopping, as many resources contain merchant best practices that are counter to Google Shopping Product Listing Ads best practices. Here are the top three lies, and the truth. Be careful when you're researching how to add products on Google Shopping, as many resources contain merchant best practices that are counter to Google Shopping Product Listing Ads best practices. Here are the top three lies, and the truth. 0 Comments

Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

google-shopping-cart

Need help getting started with Google Shopping? This series of six videos explains Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping, and how to troubleshoot issues with your PLAs, and more. Need help getting started with Google Shopping? This series of six videos explains Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping, and how to troubleshoot issues with your PLAs, and more. 0 Comments

SEO Link Building Best Practices for 2013: Interview with Neil Patel

neil-patel-interview

Neil Patel, founder of KissMetrics, shares his thoughts on topics including post-Penguin SEO link building best practices, anchor text, social signals, misconceptions, and the importance of getting press – plus future insights for 2013 and beyond. Neil Patel, founder of KissMetrics, shares his thoughts on topics including post-Penguin SEO link building best practices, anchor text, social signals, misconceptions, and the importance of getting press – plus future insights for 2013 and beyond. 0 Comments

Paid Search Decathlon of Quality

ranking-medals

Like Olympic athletes, paid search marketers practice their craft daily, all with the goal of inspiring customers in 3 seconds to choose our ad and win their business. If you want to bring home the PPC gold, you need to master these 10 events. Like Olympic athletes, paid search marketers practice their craft daily, all with the goal of inspiring customers in 3 seconds to choose our ad and win their business. If you want to bring home the PPC gold, you need to master these 10 events. 0 Comments

How the Web Uses Anchor Text in Internal Linking [Study]

anchor-text-by-number-of-words

Internal anchor text can significantly impact search visibility. This research includes data from more than 3,000 ecommerce and non-ecommerce domains and examines more than 280,000 internal links and their corresponding anchor text. Internal anchor text can significantly impact search visibility. This research includes data from more than 3,000 ecommerce and non-ecommerce domains and examines more than 280,000 internal links and their corresponding anchor text. 0 Comments

A Beginner’s Guide to Paid Search

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As a beginner in the paid search realm, learning the ins and outs of the industry takes some time. So get started now! Here are best practices and optimization strategies for keywords, budgets/bids, ads, targeting, retargeting, and tracking. As a beginner in the paid search realm, learning the ins and outs of the industry takes some time. So get started now! Here are best practices and optimization strategies for keywords, budgets/bids, ads, targeting, retargeting, and tracking. 0 Comments

Advanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations

adcenter-historic-quality-score

Understanding how adCenter filtration works is another tool in your optimization arsenal. Learn about keyword vs. parameter insertion; ad rotation nuances; how to increase bid minimums so ads consistently serve; and landing page best practices. Understanding how adCenter filtration works is another tool in your optimization arsenal. Learn about keyword vs. parameter insertion; ad rotation nuances; how to increase bid minimums so ads consistently serve; and landing page best practices. 0 Comments

How B2B Search Engine Marketers Can Better Impact the B2B Buying Process

marketing-campaigns-sales-funnel

For B2B search marketers, the right details and explanation of features and value added resources should be identified. In turn, this creates even more opportunity for the integration of keyword strategy and optimization of content for search. For B2B search marketers, the right details and explanation of features and value added resources should be identified. In turn, this creates even more opportunity for the integration of keyword strategy and optimization of content for search. 0 Comments

Is IT in Your In-House SEO Circle?

seo-it-circle

It can sometime feel like marketers and IT folks operate on different planets, but SEO and IT are two important players that need to work closely to form a cohesive web strategy. Start breaking down the barriers using these nine approaches. It can sometime feel like marketers and IT folks operate on different planets, but SEO and IT are two important players that need to work closely to form a cohesive web strategy. Start breaking down the barriers using these nine approaches. 0 Comments

Why Settle for Best Practices?

There are differences between best practices and using SEO as a means to achieve the goals of your search marketing strategy. Do you know which method your agency is using? There are differences between best practices and using SEO as a means to achieve the goals of your search marketing strategy. Do you know which method your agency is using? 0 Comments