Articles on best practice

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Restructuring Your PPC Campaigns in 5 Key Steps

Restructure Just add water

Whether you start from scratch or modify an existing account, it's imperative to follow a strategic, sequential plan when restructuring a PPC account. Here are the five steps to follow to get you on your way to a smooth restructure journey. Whether you start from scratch or modify an existing account, you can follow this strategic, sequential plan to make PPC campaign restructuring manageable. 0 Comments

New Wordstream Tool Lets You Audit PPC Landing Page for Free

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WordStream's free new tool lets marketers grade their landing pages against industry benchmarks and best practices with the "AdWords Landing Page Grader." Advertisers can use this data to improve landing pages and get more from their PPC investment. WordStream's free new tool lets marketers grade their landing pages against industry benchmarks and best practices with the "AdWords Landing Page Grader." Advertisers can use this data to improve landing pages and get more from their PPC investment. 0 Comments

Google AdWords RLSA: 3 Ways to Take Full Advantage

Google AdWords Remarketing List New Audience

RLSA is a very powerful tool, especially as personalization continues as a trend across the digital landscape. Here are three tips on keyword targeting, bidding, and ad copy, plus three important reminders on how to set up RLSA for success. RLSA is a very powerful tool, especially as personalization continues as a trend across the digital landscape. Here are three tips on keyword targeting, bidding, and ad copy, plus three important reminders on how to set up RLSA for success. 0 Comments

Hiring an SEO Agency: The Ultimate Client-Agency Relationship Guide

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Considering hiring an agency for some or all of your SEO efforts? Here are some best practices on how to select the right agency, forge and maintain a strong, successful, long-lasting working relationship, and deal with hiccups along the way. Considering hiring an agency for some or all of your SEO efforts? Here are some best practices on how to select the right agency, forge and maintain a strong, successful, long-lasting working relationship, and deal with hiccups along the way. 0 Comments

Google Makes Non-Desktop SEO an Absolute Necessity

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Google has announced that failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results. This warning from Google makes the case for brands to look again at mobile SEO even more compelling. Google has announced that failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results. This warning from Google makes the case for brands to look again at mobile SEO even more compelling. 0 Comments

How to Be a Marketing Leader: Make Everyone Around You Better

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A good commander is tested in his absence. Whether you are managing a marketing team, a company, or an agency, the only way to truly succeed (and scale) is to make sure you empower your team enough to do the job – even when you aren't there. A good commander is tested in his absence. Whether you are managing a marketing team, a company, or an agency, the only way to truly succeed (and scale) is to make sure you empower your team enough to do the job – even when you aren't there. 0 Comments

Defining an Enterprise SEO Strategy

A dictionary with letters flying above it

This approach to enterprise SEO campaigns should give you a solid foundation on the basics of constructing a program that makes sense, is efficient, and maximizes your resources. In other words, it's a pretty solid SEO strategy. This approach to enterprise SEO campaigns should give you a solid foundation on the basics of constructing a program that makes sense, is efficient, and maximizes your resources. In other words, it's a pretty solid SEO strategy. 0 Comments

23-Point Web Content Litmus Test: Is It Truly Unique, Engaging & High Quality?

litmus-test

Use this guide to evaluate a new article, blog post, video or audio content before hitting publish to ensure you’ve achieved the right mix of quality, engagement, relevance, and originality for regular people and search engines alike. Use this guide to evaluate a new article, blog post, video or audio content before hitting publish to ensure you’ve achieved the right mix of quality, engagement, relevance, and originality for regular people and search engines alike. 0 Comments

9 Questions to Shape and Future-Proof Your Link Building Strategy

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Transitioning to an earned link strategy may involve a change in mindset, budget allocation, and organizational structure. Here’s a checklist to help you determine if a client is ready to evolve from a one-dimensional link building strategy. Transitioning to an earned link strategy may involve a change in mindset, budget allocation, and organizational structure. Here’s a checklist to help you determine if a client is ready to evolve from a one-dimensional link building strategy. 0 Comments

Google Adds “Standout” Tag for Featured News Content

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Google News announced a new “Standout” metatag designed to help publishers highlight quality, original content on their own sites and around the Web, but using it for self-promotion alone isn’t likely to help the publication build trust or rank higher. Google News announced a new “Standout” metatag designed to help publishers highlight quality, original content on their own sites and around the Web, but using it for self-promotion alone isn’t likely to help the publication build trust or rank higher. 0 Comments

How to Collect Data Without Alienating Clients

What's best practice for gathering information from visitors to your site and how can you then use that data to your commercial advantage without alienating them? What's best practice for gathering information from visitors to your site and how can you then use that data to your commercial advantage without alienating them? 0 Comments

Raising Search Standards and the Compliance Bar

New IAB/DMA standards will change the way interactive agencies, SEMcos, and solo search practitioners do business. Here's why you need to know what a SEMco is and how your business will change. New IAB/DMA standards will change the way interactive agencies, SEMcos, and solo search practitioners do business. Here's why you need to know what a SEMco is and how your business will change. 0 Comments

Don't Be An SEO Alien

Rob Kerry has some practical advice for in-house SEOs, and it doesn't have to do with following Best Practices. Rob Kerry has some practical advice for in-house SEOs, and it doesn't have to do with following Best Practices. 0 Comments

Google Changing Agency Commission Payments In Europe

Google has announced plans to revamp the practice of paying commissions to agencies in Europe. Rather than tying the percentage paid mainly to the size of an agency and other factors, commissions will instead be tiered against the actual business that agencies bring to Google. Google has announced plans to revamp the practice of paying commissions to agencies in Europe. Rather than tying the percentage paid mainly to the size of an agency and other factors, commissions will instead be tiered against the actual business that agencies bring to Google. 0 Comments