Articles on behavioral targeting

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Bing's Unified Device Targeting Arrives

Bing Ads

Bing Ads is in line with Google AdWords, now that Microsoft's search engine has added smartphones to the device-targeting changes made this past fall. Bing Ads is in line with Google AdWords, now that Microsoft's search engine has added smartphones to the device-targeting changes made this past fall. 0 Comments

Google Improves GDN Targeting With Bizo Audience Segments

target-your-customers

Google is testing new targeting capabilities through a partnership with Bizo. Advertisers can select Bizo audience segments within Google AdWords for display campaigns. Available segments include beauty, fashion, parenting, technology, and music. Google is testing new targeting capabilities through a partnership with Bizo. Advertisers can select Bizo audience segments within Google AdWords for display campaigns. Available segments include beauty, fashion, parenting, technology, and music. 0 Comments

Success Through Testing: Don’t Forget the Scientific Method

Test Tubes

The Scientific Method is alive and well within the digital marketing and is a powerful tool in driving performance. Hypotheses and predictions begin to show what should be tested, whereas characterizations and experimentation show how to test. The Scientific Method is alive and well within the digital marketing and is a powerful tool in driving performance. Hypotheses and predictions begin to show what should be tested, whereas characterizations and experimentation show how to test. 0 Comments

Yahoo Content Behaviorally Targets Success

yahoo-today-box

Yahoo’s CORE (Content Optimization and Relevance Engine) personalization technology has reportedly increased clicks to stories in their “Today” home page box by 270% since the company began using it in 2009. Seems behavior targeting has benefits. Yahoo’s CORE (Content Optimization and Relevance Engine) personalization technology has reportedly increased clicks to stories in their “Today” home page box by 270% since the company began using it in 2009. Seems behavior targeting has benefits. 0 Comments

Interest Category Targeting in Google AdWords

AdWords New Custom Combination

A long sought-after and powerful targeting mechanism is now available to all AdWords advertisers on the Google Display Network. Here's an overview of how Google Interest Category Targeting works, and how you can use it for your own advertising gains. A long sought-after and powerful targeting mechanism is now available to all AdWords advertisers on the Google Display Network. Here's an overview of how Google Interest Category Targeting works, and how you can use it for your own advertising gains. 0 Comments

The 2 Principles of Effective Performance Advertising

Creating relevant ads is easy. Making people click on them? Not so much. Here's how to design a good user experience that leads to performance ads that work well. Creating relevant ads is easy. Making people click on them? Not so much. Here's how to design a good user experience that leads to performance ads that work well. 0 Comments

AlmondNet Debuts "Post-Search" Search Behavioral Ad Network

AlmondNet is unveiling a new program today to deliver advertising across the web targeted to the topics someone has searched on recently, including queries done on major search engines such as Google and Yahoo. AlmondNet is unveiling a new program today to deliver advertising across the web targeted to the topics someone has searched on recently, including queries done on major search engines such as Google and Yahoo. 0 Comments