Articles on behavior

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Google Warns: Don't Insert Pages Into Users' Browser History

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Google has issued a special warning regarding a practice where a website inserts new pages into a user’s browsing history. Rather than returning to Google's search results, some users are being taken to a spoof page that is all advertisements. Google has issued a special warning regarding a practice where a website inserts new pages into a user’s browsing history. Rather than returning to Google's search results, some users are being taken to a spoof page that is all advertisements. 0 Comments

BloomReach Adds 4 New Metrics to Measure Page Quality

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BloomReach's “Continuous Quality Management” (CQM) technology scores web pages relative to other pages across the web with similar types of content. It goes beyond just the keywords and looks at all content elements on a page, including the intent. BloomReach's “Continuous Quality Management” (CQM) technology scores web pages relative to other pages across the web with similar types of content. It goes beyond just the keywords and looks at all content elements on a page, including the intent. 0 Comments

Create a Robust Landing Page Testing Strategy

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A well thought out landing page testing strategy should be at the core of all digital marketing campaigns. It can be a bit of work, but the opportunity to deliver significantly better results more than makes up for the effort required. A well thought out landing page testing strategy should be at the core of all digital marketing campaigns. It can be a bit of work, but the opportunity to deliver significantly better results more than makes up for the effort required. 0 Comments

How Much Optimization is Too Much?

When figuring out what to do with your site, see what other players in the same space are doing. This can help you identify some boundaries for your search engine optimization efforts. When figuring out what to do with your site, see what other players in the same space are doing. This can help you identify some boundaries for your search engine optimization efforts. 0 Comments