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Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

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Google Shopping is still notably cheaper than Amazon Product Ads, PLAs drove more traffic than Amazon Product Ads for Q4 2012, and Google Shopping is trending to beat out Amazon ads for traffic. But Amazon converted better than Google Shopping. Google Shopping is still notably cheaper than Amazon Product Ads, PLAs drove more traffic than Amazon Product Ads for Q4 2012, and Google Shopping is trending to beat out Amazon ads for traffic. But Amazon converted better than Google Shopping. 0 Comments