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YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

The Massive YouTube Beauty Ecosystem

Shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of beauty personalities and vloggers who create YouTube beauty content focused on makeup, skincare, hair care, and nails. Shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of beauty personalities and vloggers who create YouTube beauty content focused on makeup, skincare, hair care, and nails. 0 Comments

L'Oreal Launches New Makeup Line Designed by YouTube Beauty Guru Michelle Phan

Michelle Phan

L'Oreal has announced that they are launching a new makeup line to be sold online designed by YouTube beauty guru Michelle Phan. This launch shows how L'Oreal is tapping into YouTube as a force for driving makeup sales. L'Oreal has announced that they are launching a new makeup line to be sold online designed by YouTube beauty guru Michelle Phan. This launch shows how L'Oreal is tapping into YouTube as a force for driving makeup sales. 0 Comments