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Search Spotlight: iTrack Searches

Features a different aspect of how people search for information online. This month features terms relating to online auctions Features a different aspect of how people search for information online. This month features terms relating to online auctions 0 Comments

Yahoo Gets Paid Listings

If the appearance of paid placement listings on search engines has been a revolution over the past few months, then the war is over, because they've now come to that most conservative of search engines, Yahoo. If the appearance of paid placement listings on search engines has been a revolution over the past few months, then the war is over, because they've now come to that most conservative of search engines, Yahoo. 0 Comments

Yahoo Gets Paid Listings

If the appearance of paid placement listings on search engines has been a revolution over the past few months, then the war is over, because they've now come to that most conservative of search engines, Yahoo. A new "Sponsored Sites" program launched last Thursday allows web sites to be positioned at the top of Yahoo's commercial category listings. If the appearance of paid placement listings on search engines has been a revolution over the past few months, then the war is over, because they've now come to that most conservative of search engines, Yahoo. A new "Sponsored Sites" program launched last Thursday allows web sites to be positioned at the top of Yahoo's commercial category listings. 0 Comments

AltaVista Launches Paid Listings

So it finally happened. One of the major search engines, AltaVista, followed GoTo.com's lead and introduced paid listings in April. Always a controversial idea, AltaVista did itself no favors through the inept way it launched the paid listings program. The program doesn't actually affect AltaVista's crawler-based results, but by moving forward with advertisers before explaining things to the public, AltaVista let dangerous misconceptions fester. So it finally happened. One of the major search engines, AltaVista, followed GoTo.com's lead and introduced paid listings in April. Always a controversial idea, AltaVista did itself no favors through the inept way it launched the paid listings program. The program doesn't actually affect AltaVista's crawler-based results, but by moving forward with advertisers before explaining things to the public, AltaVista let dangerous misconceptions fester. 0 Comments