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Competitive Analysis for Panda Using SEMrush [Tutorial]

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There’s a lot you can learn from analyzing websites in your niche that have been impacted by Panda. This post explains how to use SEMrush to drill into organic and paid search data in order to surface problematic content, keyword targeting issues, usability problems and more. There’s a lot you can learn from analyzing websites in your niche that have been impacted by Panda. This post explains how to use SEMrush to drill into organic and paid search data in order to surface problematic content, keyword targeting issues, usability problems and more. 0 Comments

Google Analytics Content Reports: Understanding the Key Benefits

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The content reports in Google Analytics offer useful data, including detailed interaction data on all pages, data broken down by subfolder, pages on which visitors entered the site, and pages which have been the final page of a session. The content reports in Google Analytics offer useful data, including detailed interaction data on all pages, data broken down by subfolder, pages on which visitors entered the site, and pages which have been the final page of a session. 0 Comments

4 Ways to Avoid Getting Hit by Negative SEO or New Unnatural Links

New Ahrefs Graph

When it comes to unnatural links, companies need to remain vigilant. This post explains four actionable methods for tracking new unnatural links, so businesses can avoid negative SEO attacks, future Penguin hits, and manual actions. When it comes to unnatural links, companies need to remain vigilant. This post explains four actionable methods for tracking new unnatural links, so businesses can avoid negative SEO attacks, future Penguin hits, and manual actions. 0 Comments

Which 2014 Super Bowl Commercials Won the YouTube Ad Blitz?

Budweiser Puppy Love

Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most votes in the post-game voting on the YouTube Ad Blitz? Here's a post-game look at ad trends. Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most votes in the post-game voting on the YouTube Ad Blitz? Here's a post-game look at ad trends. 0 Comments

Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

Test tubes

Testing a new website may seem overwhelming, but there are things every team member can do to assist in the pre-launch process. If you can rally your team around these 25 tests, no one person needs to bear the full weight of a site launch. Testing a new website may seem overwhelming, but there are things every team member can do to assist in the pre-launch process. If you can rally your team around these 25 tests, no one person needs to bear the full weight of a site launch. 0 Comments

Retail Paid Search Competition Heats Up with New Entrants

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Advertisers that focus their PPC efforts can gain in the rankings relative to other competitors, as was demonstrated in 2012 by new, smaller and lesser-known retail brands, as well as by many larger household name brands. Advertisers that focus their PPC efforts can gain in the rankings relative to other competitors, as was demonstrated in 2012 by new, smaller and lesser-known retail brands, as well as by many larger household name brands. 0 Comments

Unruly Launches Real-Time Analytics Dashboard for Social Video

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Unruly Analytics is a real-time gauge for brands and agencies who want to know how well they're doing in social video. Users can find out exactly how many shares, views, and comments they're generating during a time period at the touch of a button. Unruly Analytics is a real-time gauge for brands and agencies who want to know how well they're doing in social video. Users can find out exactly how many shares, views, and comments they're generating during a time period at the touch of a button. 0 Comments

Selling SEO to the C-Suite

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Organic search is the indisputable leader in driving traffic that will convert. Yet it remains among of the lowest funding priorities when it comes to the website or marketing budget. Here are several valuable tips on how to win executive buy-in. Organic search is the indisputable leader in driving traffic that will convert. Yet it remains among of the lowest funding priorities when it comes to the website or marketing budget. Here are several valuable tips on how to win executive buy-in. 0 Comments

Super Bowl 2013 Ads: Budweiser’s ‘Brotherhood’ Wins the Big Game

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Budweiser’s 2013 Super Bowl ad featuring their famous Clydesdales — and introducing their newest foal, who was just 7 days old during the shoot – was the big winner this year and maybe for all time. Here's a look at the most viewed ads on YouTube. Budweiser’s 2013 Super Bowl ad featuring their famous Clydesdales — and introducing their newest foal, who was just 7 days old during the shoot – was the big winner this year and maybe for all time. Here's a look at the most viewed ads on YouTube. 0 Comments

How to do Awesome SEO Keyword Research for a Large, Templated Site

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Looking for keywords to help a formulaic, themed site rank ? Learn how to work out which modifying terms (or “modifiers”) are the most popular in terms of search volume, so you can realize a base level of optimization at the page template level. Looking for keywords to help a formulaic, themed site rank ? Learn how to work out which modifying terms (or “modifiers”) are the most popular in terms of search volume, so you can realize a base level of optimization at the page template level. 0 Comments

46 Ways to Kill It With Content

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Manipulative techniques are being rendered redundant. Now is the time to embrace change. Creating killer content will lead that charge. Check out this list of quick-fire actions filled with ideas to help grow your investment in valuable content. Manipulative techniques are being rendered redundant. Now is the time to embrace change. Creating killer content will lead that charge. Check out this list of quick-fire actions filled with ideas to help grow your investment in valuable content. 0 Comments

Mobile Search iPhone Dance-Off: Google vs. Bing vs. Yahoo vs. Wolfram|Alpha

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Does Wolfram|Alpha, Bing, Yahoo, or Google boast the best mobile search app for iPhone? We compare features like multitasking, copy paste, voice search, making consistent phone calls and even widgets, 4G, NFC, and more to crown a champion. Does Wolfram|Alpha, Bing, Yahoo, or Google boast the best mobile search app for iPhone? We compare features like multitasking, copy paste, voice search, making consistent phone calls and even widgets, 4G, NFC, and more to crown a champion. 0 Comments

Yahoo Launches Marketing Dashboard for SMBs

yahoo-dashboard

Yahoo Small Business hopes to grow by offering small businesses an integrated marketing dashboard to manage and expand their digital marketing efforts. The dashboard provides a consolidated view of a business’s marketing results and reputation. Yahoo Small Business hopes to grow by offering small businesses an integrated marketing dashboard to manage and expand their digital marketing efforts. The dashboard provides a consolidated view of a business’s marketing results and reputation. 0 Comments

Mobile Search Trends in Asia Pacific [Study]

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A study looking at mobile search data in Australia, urban China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, and Thailand reveals which countries search the most via smartphones, who they are, and what they’re searching for. A study looking at mobile search data in Australia, urban China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, and Thailand reveals which countries search the most via smartphones, who they are, and what they’re searching for. 0 Comments

adCenter Introduces Multi-Metric Trend Graphs

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Over the past years adCenter performance history has been a bit hard to understand, let alone access. This has now changed with the new adCenter Multi-Metric Trend Graphs that will allow you to more easily understand your campaign performance. Over the past years adCenter performance history has been a bit hard to understand, let alone access. This has now changed with the new adCenter Multi-Metric Trend Graphs that will allow you to more easily understand your campaign performance. 0 Comments