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Mobile Search Advertising Grows in Q1: 8% in U.S., 135% Globally

mobile-paid-search-us-ignitionone

Two reports released with Q1 data from Covario and IgnitionOne look at global and U.S. search data year-over-year and quarter-over-quarter to paint a picture of mobile ad spend, click-through rate, cost per click, and more. Two reports released with Q1 data from Covario and IgnitionOne look at global and U.S. search data year-over-year and quarter-over-quarter to paint a picture of mobile ad spend, click-through rate, cost per click, and more. 0 Comments

Google Encrypted Search Hits China

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While Google users in the U.S. and many other countries have been getting encrypted searches by default, Google has now expanded and begun encrypting web searches conducted by users in China, the Washington Post reported. While Google users in the U.S. and many other countries have been getting encrypted searches by default, Google has now expanded and begun encrypting web searches conducted by users in China, the Washington Post reported. 0 Comments

Global Mobile Advertising Opportunities: Brazil. Russia, India & China

Russian Mobile Audience by Geographic Location

Mobile advertising is on the rise in Russia, India, Brazil, and China, which are all experiencing huge growth in the number of mobile users. Here's an overview and some tips on mobile marketing campaigns and strategies in the BRIC nations. Mobile advertising is on the rise in Russia, India, Brazil, and China, which are all experiencing huge growth in the number of mobile users. Here's an overview and some tips on mobile marketing campaigns and strategies in the BRIC nations. 0 Comments

How Will Voice Search Change SEO for Local Stores & Global Enterprises?

Speak now

Voice search can be more convenient, quicker, and it continues to gain popularity worldwide. Marketers must adapt new search strategies to optimize for local search, large brands or global enterprises, and conversational or long-tail queries. Voice search can be more convenient, quicker, and it continues to gain popularity worldwide. Marketers must adapt new search strategies to optimize for local search, large brands or global enterprises, and conversational or long-tail queries. 0 Comments

Major Search Engines and Directories

Google Bing Yahoo

When you think search, no doubt you think Google. But there are other popular major search engines (e.g., Bing, Yahoo, Yandex, and Baidu) that you can turn when searching for information, images, maps, videos, products, or something local. When you think search, no doubt you think Google. But there are other popular major search engines (e.g., Bing, Yahoo, Yandex, and Baidu) that you can turn when searching for information, images, maps, videos, products, or something local. 0 Comments

Why Do Baidu? Preparing for Paid, Owned, Earned Strategy in China

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A combination of paid, owned, and earned media is explosive if used correctly. Here are some key aspects of paid search, top assets that will help your site dominate the SERPs, and the social sources that most frequently present themselves in Baidu. A combination of paid, owned, and earned media is explosive if used correctly. Here are some key aspects of paid search, top assets that will help your site dominate the SERPs, and the social sources that most frequently present themselves in Baidu. 0 Comments

Baidu Buys App Store 91 Wireless for $1.9 Billion

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Baidu is in the process of making one of the largest ever Chinese Internet takeovers, with a $1.9 billion purchase of 91 Wireless, an Internet app Store, from NetDragon. Baidu is in the process of making one of the largest ever Chinese Internet takeovers, with a $1.9 billion purchase of 91 Wireless, an Internet app Store, from NetDragon. 0 Comments

Chinese Search Engine Qihoo to Buy Sogou for $1.4 Billion?

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The Chinese search engine space just got a lot more interesting with Qihoo 360 reportedly purchasing Sohu's Sogou search engine. This deal would effectively combine the second and third largest search engines in China and pose a challenge to Baidu. The Chinese search engine space just got a lot more interesting with Qihoo 360 reportedly purchasing Sohu's Sogou search engine. This deal would effectively combine the second and third largest search engines in China and pose a challenge to Baidu. 0 Comments

Google's Search Market Share in China Falls to Just 3%

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While Google is the behemoth throughout most of the world, China is definitely not amongst the countries with high Google usage. In fact, Google ranks fifth of all the search engines in China, and held just 3 percent of search market share in June. While Google is the behemoth throughout most of the world, China is definitely not amongst the countries with high Google usage. In fact, Google ranks fifth of all the search engines in China, and held just 3 percent of search market share in June. 0 Comments

Weekly Rundown: Google Penalizes Mozilla, Enhanced Campaign Updates & More

weekly-rundown

One page out gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from the past week. One page out gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from the past week. 0 Comments

Marin Software Raises $105 Million in IPO

Marin Software IPO NYSE

Marin Software went public today. The online advertising management platform's initial public offering (IPO) raised $105 million, as the company sold 7.5 million shares of stock at $14 per share – exceeding expectations of 7 million shares. Marin Software went public today. The online advertising management platform's initial public offering (IPO) raised $105 million, as the company sold 7.5 million shares of stock at $14 per share – exceeding expectations of 7 million shares. 0 Comments

International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

We Shall Decide Your Level of Fail

Coordinating an international SEO program can feel a lot like herding cats. Still, as common markets mature and competition increases, optimizing abroad may provide you with the highest return on your spend. You can’t afford to assume too much. Coordinating an international SEO program can feel a lot like herding cats. Still, as common markets mature and competition increases, optimizing abroad may provide you with the highest return on your spend. You can’t afford to assume too much. 0 Comments

Is Alibaba's New Search Engine Aliyun a Threat to Baidu in China?

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Alibaba is back in search, having quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud unit recently, a move that could have huge implications for reigning search engine Baidu and ecommerce in the country. Alibaba is back in search, having quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud unit recently, a move that could have huge implications for reigning search engine Baidu and ecommerce in the country. 0 Comments

Larry & Sergey: Still Super Rich But No Longer Equally Rich, Says Forbes

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Forbes has released its annual list of the world’s billionaires. While most of the richest people in the world remain the same, one noteworthy change is that Google co-founders Larry Page and Sergey Brin are no longer tied for net worth. Forbes has released its annual list of the world’s billionaires. While most of the richest people in the world remain the same, one noteworthy change is that Google co-founders Larry Page and Sergey Brin are no longer tied for net worth. 0 Comments

Google Once Again Claims 67% Search Market Share

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It’s hardly headline news that Google is by far the most popular search engine for users in the U.S. and most of the world. But what is headline worthy: for two of the past three months, Google has owned 67 percent of the U.S. search market. It’s hardly headline news that Google is by far the most popular search engine for users in the U.S. and most of the world. But what is headline worthy: for two of the past three months, Google has owned 67 percent of the U.S. search market. 0 Comments

Yandex Just Passed Bing to Become 4th Largest Global Search Engine

comscore-global-search-queries-dec-2012

Yandex surpassed Microsoft on the number of monthly search queries worldwide in November and December 2012, according to a recently released comScore qSearch report. Microsoft sites processed 4.477 billion queries and Yandex did 4.844 billion. Yandex surpassed Microsoft on the number of monthly search queries worldwide in November and December 2012, according to a recently released comScore qSearch report. Microsoft sites processed 4.477 billion queries and Yandex did 4.844 billion. 0 Comments

Qihoo Search: Dead on Arrival?

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Launched August 16, Qihoo Search was the latest search engine to hit China and became one of the largest traffic sources in only a matter of days. But where do they sit now as the dust settled and should Baidu be worried? Launched August 16, Qihoo Search was the latest search engine to hit China and became one of the largest traffic sources in only a matter of days. But where do they sit now as the dust settled and should Baidu be worried? 0 Comments

New Baidu Mobile Browser Takes Aim at Google, Apple

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The browser seems to take Google Chrome's approach to web apps and the ability to watch video without having to download external applications. The firm expects its browser to generate cash through the sale of advertising, web apps, and content. The browser seems to take Google Chrome's approach to web apps and the ability to watch video without having to download external applications. The firm expects its browser to generate cash through the sale of advertising, web apps, and content. 0 Comments

How to Create a Successful Global PPC Campaign

blue-globe

Traditional SEO through localization techniques can be slow to yield conversions. Pay-per-click campaigns can offer a quick and cost-effective way to break into new international markets and increase brand awareness at the same time. Traditional SEO through localization techniques can be slow to yield conversions. Pay-per-click campaigns can offer a quick and cost-effective way to break into new international markets and increase brand awareness at the same time. 0 Comments