Articles on B2B Content Marketing

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4 Ways SEO Impacts B2B Content Marketing Initiatives

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SEO should be a significant component of the B2B content marketing mix – from concept to execution. Better content, a lead scoring system, usability, and outreach are four ways B2B SEO professionals can better impact content marketing initiatives. SEO should be a significant component of the B2B content marketing mix – from concept to execution. Better content, a lead scoring system, usability, and outreach are four ways B2B SEO professionals can better impact content marketing initiatives. 0 Comments

3 Ways B2B SEOs Can Keep on Winning in 2013

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Instead of focusing on New Year’s resolutions, let’s look back at the things B2B SEOs did that were working in the past year. Let’s focus on how we can enhance what we know works well in content marketing, performance, and collaboration. Instead of focusing on New Year’s resolutions, let’s look back at the things B2B SEOs did that were working in the past year. Let’s focus on how we can enhance what we know works well in content marketing, performance, and collaboration. 0 Comments