Articles on B2B

RSS

3 Ways We Failed at B2B PPC in 2014

toy-soldier-ppc

In the spirit of reflection as the year comes to a close, here are three PPC scenarios from the past year that just didn’t pan out. In the spirit of reflection as the year comes to a close, here are three PPC scenarios from the past year that just didn’t pan out. 0 Comments

Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

What Time of Day Do B2B Professionals Conduct Mobile Research

Some organizations may continue to view mobile as an "add-on" or supplementary effort. However, those who embrace the shift in behavior and deliver what their customers want and need to make a purchase decision will likely be the ultimate winners. Internet usage on mobile now exceeds desktop. The time has come to consider integration of mobile-friendly versions of all mission-critical assets. 0 Comments

Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

Golden Opportunity

January is when B2B advertisers need to embrace their oddball status and grab the New Year by the horns. Here's how you can ramp up those campaigns in January and Q1 to capitalize on the other side of the seasonality coin. January is when B2B advertisers need to embrace their oddball status and grab the New Year by the horns. Here's how you can ramp up those campaigns in January and Q1 to capitalize on the other side of the seasonality coin. 0 Comments

B2B Content Strategy: How to Ensure Your Content Stars Align

stars-align

Content is easy to do wrong because there’s no concrete way of doing it right. So take charge of content strategy from the ground up! Here’s how to understand what you need to accomplish and take the necessary steps to hit the ball out of the park. Content is easy to do wrong because there’s no concrete way of doing it right. So take charge of content strategy from the ground up! Here’s how to understand what you need to accomplish and take the necessary steps to hit the ball out of the park. 0 Comments

8 Questions to Answer When Developing a Formal B2B SEO Process

marketing-sherpa-seo-process-2011

If your organization is struggling with the development of a formal SEO program, B2B marketers must answer these questions when considering process implementation. These questions address critical components of developing an SEO strategy. If your organization is struggling with the development of a formal SEO program, B2B marketers must answer these questions when considering process implementation. These questions address critical components of developing an SEO strategy. 0 Comments

4 Content Strategies for B2B Corporate Blogging

Here are four ideas and supporting examples for B2B corporate blog writing, designed to target specific audiences, help achieve marketing goals, and build links for SEO campaigns. Here are four ideas and supporting examples for B2B corporate blog writing, designed to target specific audiences, help achieve marketing goals, and build links for SEO campaigns. 0 Comments