Articles on Avinash Kaushik

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5 New SEO Mantras to Replace Old, Inefficient Thinking

New Thinking

In SEO, we're now tasked with building brands, growing communities, enchanting audiences, and flexing our creative and analytical muscles. We play integral roles in the growth of businesses. Our thinking should match these new responsibilities. In SEO, we're now tasked with building brands, growing communities, enchanting audiences, and flexing our creative and analytical muscles. We play integral roles in the growth of businesses. Our thinking should match these new responsibilities. 0 Comments

10 Google Analytics Advanced Segments That Reveal Search & Social ROI

New Google Analytics Advanced Segmentation

These 10 invaluable Google Analytics advanced segments featuring user segmentation, sequence building, and cohorts, will help you string together the value of organic search and social media strategies over the course of multiple visits. These 10 invaluable Google Analytics advanced segments featuring user segmentation, sequence building, and cohorts, will help you string together the value of organic search and social media strategies over the course of multiple visits. 0 Comments

Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

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Secure search is here, taking away valuable analytics data on keywords. But there are some workarounds you can use in order to capture that data. Here are some ways you can look at replacing organic search data now that Google isn't providing it. Secure search is here, taking away valuable analytics data on keywords. But there are some workarounds you can use in order to capture that data. Here are some ways you can look at replacing organic search data now that Google isn't providing it. 0 Comments

How a Preview Image Increased a Landing Page's Conversion Rate by 359%

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Using Google’s new “Google Experiments” for A/B testing confirmed a hypothesis that a landing page with a preview image will have a higher conversion rate than a landing page without the preview image. Here’s how you can conduct your own test. Using Google’s new “Google Experiments” for A/B testing confirmed a hypothesis that a landing page with a preview image will have a higher conversion rate than a landing page without the preview image. Here’s how you can conduct your own test. 0 Comments

Learn from Leading Practitioners and Your Peers at SES San Francisco 2012

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The changes in our industry have been fast and furious this year. Staying up-to-date has never been harder, or more essential. The best place to learn the latest and greatest search and social strategies is at SES San Francisco, kicking off Aug. 14. The changes in our industry have been fast and furious this year. Staying up-to-date has never been harder, or more essential. The best place to learn the latest and greatest search and social strategies is at SES San Francisco, kicking off Aug. 14. 0 Comments

8 Rules of A/B Testing – The Art in Marketing Science

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Data will tell you the right answer. If you can’t find data somewhere, you should run a test, collect the data, and let it tell you what’s right. A/B testing is one of the core marketing arts a marketer should master and practice. Data will tell you the right answer. If you can’t find data somewhere, you should run a test, collect the data, and let it tell you what’s right. A/B testing is one of the core marketing arts a marketer should master and practice. 0 Comments

Google’s Avinash Kaushik Talks Optimization Across All Channels at #SESTO

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Google’s Digital Marketing Evangelist talked optimization, conversion, and multi-touch attribution to a packed SES Toronto audience this morning. Here are the top takeaways from his presentation on optimization across multiple channels. Google’s Digital Marketing Evangelist talked optimization, conversion, and multi-touch attribution to a packed SES Toronto audience this morning. Here are the top takeaways from his presentation on optimization across multiple channels. 0 Comments

SES New York 2012 - Day 1 Coverage #SESNY

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Following a keynote from Avinash Kaushik, SES New York 2012 attendees learned the latest tools, trends, and strategies in sessions covering SEO, paid search, analytics and more. Here's a roundup of today's live blogging and coverage of Day 1. Following a keynote from Avinash Kaushik, SES New York 2012 attendees learned the latest tools, trends, and strategies in sessions covering SEO, paid search, analytics and more. Here's a roundup of today's live blogging and coverage of Day 1. 0 Comments

Learn the Latest Online Marketing Tactics at SES New York 2012

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The SES New York 2012 early bird discount expires TODAY. Don’t miss out on the chance to see keynote speaker Avinash Kaushik of Google, 70+ sessions covering search, social, and display, plus numerous networking opportunities – all at a discount! The SES New York 2012 early bird discount expires TODAY. Don’t miss out on the chance to see keynote speaker Avinash Kaushik of Google, 70+ sessions covering search, social, and display, plus numerous networking opportunities – all at a discount! 0 Comments

SES London 2012 – Day 1 Coverage #SESLondon

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Avinash Kaushik’s keynote kicked off SES London 2012 today, and what followed was a day filled with tips on landing page optimization, PPC, link building, and more. Here's a roundup of today's live blogging and coverage of SES London 2011. Avinash Kaushik’s keynote kicked off SES London 2012 today, and what followed was a day filled with tips on landing page optimization, PPC, link building, and more. Here's a roundup of today's live blogging and coverage of SES London 2011. 0 Comments

Top 10 Web Analytics Myths… Dispelled

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Free analytics software is just as good as enterprise analytics! Unique visitors are real people! Bounce rate (or “insert metric here”) is the best metric! Here’s some practical advice on how to bust these and seven more web analytics myths. Free analytics software is just as good as enterprise analytics! Unique visitors are real people! Bounce rate (or “insert metric here”) is the best metric! Here’s some practical advice on how to bust these and seven more web analytics myths. 0 Comments

Paid Search Freakonomics: Finding and Ostracizing Losers

Effective optimization is about picking on freaks and losers -- segments in your account that deviate from the norm. Here are six useful tools for setting context and hunting down paid search losers. Effective optimization is about picking on freaks and losers -- segments in your account that deviate from the norm. Here are six useful tools for setting context and hunting down paid search losers. 0 Comments