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BAM! Optimize Your Campaigns Across Multiple Goals to Further Success

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How do you optimize a keyword toward multiple goals? What do you do when a keyword converts well for one action (such as sales) but poorly for a second goal (such as newsletter sign-ups)? The answer is a Blended Action Model, or BAM! How do you optimize a keyword toward multiple goals? What do you do when a keyword converts well for one action (such as sales) but poorly for a second goal (such as newsletter sign-ups)? The answer is a Blended Action Model, or BAM! 0 Comments

Android Market vs. App Store Prices: Why Android Users Pay Double [Study]

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Analyst firm Canalys' App Integrator study found that the top 100 paid applications on the Android service carry an average cost of $3.74, compared to an average cost of $1.47 for the most popular paid iOS apps, likely due to a smaller audience. Analyst firm Canalys' App Integrator study found that the top 100 paid applications on the Android service carry an average cost of $3.74, compared to an average cost of $1.47 for the most popular paid iOS apps, likely due to a smaller audience. 0 Comments