Articles on Authority Labs

RSS

The Myth of Content Marketing, the New SEO & Penguin 2.0

content-marketing-2013-buzzword

Content marketing isn't the "new SEO" – or even new. Have you been drinking the Kool-Aid and not spending enough time on your search optimization? Here are 12 things you should check with the arrival of Google Penguin 2.0 and more changes coming. Content marketing isn't the "new SEO" – or even new. Have you been drinking the Kool-Aid and not spending enough time on your search optimization? Here are 12 things you should check with the arrival of Google Penguin 2.0 and more changes coming. 0 Comments

If You're Only Measuring Links, You're Wasting Time

metrics-pyramid

SEO is so much more than just acquiring links. Our industry is infested with executives evaluating SEO performance based on link numbers, but links don't tell the whole story. Here’s what links really tell you and what you should be measuring. SEO is so much more than just acquiring links. Our industry is infested with executives evaluating SEO performance based on link numbers, but links don't tell the whole story. Here’s what links really tell you and what you should be measuring. 0 Comments

Top Google Ranking Captures 18.2% of Clicks [Study]

click-through-rate-curve-slingshot-seo

A new study from Slingshot SEO re-examines the value of the top position in Google’s organic search results. Their estimates for the top position are roughly half of figures provided by previous studies, however. Here are some potential reasons why. A new study from Slingshot SEO re-examines the value of the top position in Google’s organic search results. Their estimates for the top position are roughly half of figures provided by previous studies, however. Here are some potential reasons why. 0 Comments