Articles on Authority

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Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

Matt Cutts

In a new video, Google's Matt Cutts has given us a rare heads up into an algorithmic change that is coming to the search results. Google is going to try to better determine more between a site simply being popular and the site being an authority. In a new video, Google's Matt Cutts has given us a rare heads up into an algorithmic change that is coming to the search results. Google is going to try to better determine more between a site simply being popular and the site being an authority. 0 Comments

Old Sites vs. New Sites: Which Will Win in SEO?

Old vs New

General trust is moving from older big brands to new innovative companies, but Google still seems to prefer old sites. Learn which SEO ranking factors prefer new brands and which seem to have a positive effect on older, more authoritative websites. General trust is moving from older big brands to new innovative companies, but Google still seems to prefer old sites. Learn which SEO ranking factors prefer new brands and which seem to have a positive effect on older, more authoritative websites. 0 Comments

Google Faces $400K Fine in France Over Privacy Policy

Google France

Google has not responded in a timely manner to the French data protection authority's demand that it make changes, and will now face sanctions in the form of a fine of more than $400,000. Google maintains their policy respects European laws. Google has not responded in a timely manner to the French data protection authority's demand that it make changes, and will now face sanctions in the form of a fine of more than $400,000. Google maintains their policy respects European laws. 0 Comments

Content Curation & SEO: A Bad Match?

Content Curation Spectrum

Content curation could be an extremely risky practice if you don't put a lot of effort in, or it lacks editorial voice or a distinctive point of view. After all, Google already has a curated list of content. It's called their search results. Content curation could be an extremely risky practice if you don't put a lot of effort in, or it lacks editorial voice or a distinctive point of view. After all, Google already has a curated list of content. It's called their search results. 0 Comments

Multiple Domain Choice: SEO Considerations of Single vs. Multiple Domains

page-clouds

It can be tough to determine whether you should operate under one umbrella-website or under multiple domains. So what are the pros and cons for working with a single domain or multiple domains? Here are some important SEO considerations. It can be tough to determine whether you should operate under one umbrella-website or under multiple domains. So what are the pros and cons for working with a single domain or multiple domains? Here are some important SEO considerations. 0 Comments

How to Find Authority Websites & Get Links From Them

authority-blue-gavel

Authority links are not easy to get. Here are some tips on where you can find these elusive authorities, how to identify them and, most importantly, how to snag a link from one of them to increase your rankings, traffic, and conversions. Authority links are not easy to get. Here are some tips on where you can find these elusive authorities, how to identify them and, most importantly, how to snag a link from one of them to increase your rankings, traffic, and conversions. 0 Comments

Link Building on Partial Keyword Combinations

relevance-matrix

Some websites want to rank for keyword combinations with every U.S. city, maybe even combined with a large range of services. Acquiring links for the individual recurring parts of your keyword combos is the best solution, but how does it work? Some websites want to rank for keyword combinations with every U.S. city, maybe even combined with a large range of services. Acquiring links for the individual recurring parts of your keyword combos is the best solution, but how does it work? 0 Comments

Why You Shouldn't Optimize Only for the Long Tail

Building a site that search engines will view as "trusted" will help you gain greater traffic over time, rather than just optimizing for the long tail. Building a site that search engines will view as "trusted" will help you gain greater traffic over time, rather than just optimizing for the long tail. 0 Comments

Who's the Best Authority to Own and Manage Business Listings?

More consumers are searching on various platforms for local products and services. Here's how you can improve your SERP visibility and guard against inaccurate or inconsistent info on local search sites. More consumers are searching on various platforms for local products and services. Here's how you can improve your SERP visibility and guard against inaccurate or inconsistent info on local search sites. 0 Comments