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Publisher Guide for Adding Custom Variables in Google Tag Manager

Custom Variables

This detailed step-by-step guide will teach you how to install publisher-centered Google Analytics custom variables using Google Tag Manager. Here's how to install the Category, Content Type, Publication Date, and Author customer variables. This detailed step-by-step guide will teach you how to install publisher-centered Google Analytics custom variables using Google Tag Manager. Here's how to install the Category, Content Type, Publication Date, and Author customer variables. 0 Comments

Free WordPress Plugins: Respect the Author

wordpress-code-snippets

While frustrations due to unresolved technical support issues are understandable, when asking for support on a free plugin, please consider the author and their time. They aren't just twiddling their thumbs waiting for support requests. While frustrations due to unresolved technical support issues are understandable, when asking for support on a free plugin, please consider the author and their time. They aren't just twiddling their thumbs waiting for support requests. 0 Comments

Getting Published: The Search Marketer's Guide to PR

extra-extra-your-story-here

A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings, and traffic. A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings, and traffic. 0 Comments

Google Authorship Presents Branding Opportunity for SMBs

google-plus-authorship

Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective customers, because they can now have their brand represented alongside their content within Google’s search results. Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective customers, because they can now have their brand represented alongside their content within Google’s search results. 0 Comments

From ‘Author Stats’ in Webmaster Tools to Newsknife’s Top Journalists

Author Stats Example

Last week, the Official Google Webmaster Central Blog introduced “Author Stats” in Webmaster Tools. And yesterday, Newsknife posted its list of top news sites and journalists for 2011. Last week, the Official Google Webmaster Central Blog introduced “Author Stats” in Webmaster Tools. And yesterday, Newsknife posted its list of top news sites and journalists for 2011. 0 Comments

Google Improves Author Info in SERPs for Signed-in Users, Simplifies Markup

authors-in-google-serps

Google is encouraging content creators to verify their authorship via email rather than using the rel=“author” tag, to connect content pages to their Google+ profile and show comments and Circles in SERPs. Google is encouraging content creators to verify their authorship via email rather than using the rel=“author” tag, to connect content pages to their Google+ profile and show comments and Circles in SERPs. 0 Comments

Google Tests Content Authorship Spotlighting

Google Puts Author Names in Search Results

Google previously released an authorship markup that lets content creators claim the articles they've written. This rel="author" markup is being taken a step further with an experiment that showcases the author in Google's search results page. Google previously released an authorship markup that lets content creators claim the articles they've written. This rel="author" markup is being taken a step further with an experiment that showcases the author in Google's search results page. 0 Comments

Why PPC is an Effective Form of Advertising

PPC Persuasion

An Advertising Age columnist recently called SEM "the worst form of advertising." His article is all kinds of wrong and filled with misconceptions. Yes, Virginia, PPC is advertising, and an effective form of it, too. An Advertising Age columnist recently called SEM "the worst form of advertising." His article is all kinds of wrong and filled with misconceptions. Yes, Virginia, PPC is advertising, and an effective form of it, too. 0 Comments

Will Author Markup Help Google's Scraper Problem?

Google Logo

Post-Panda, scrapers are outranking content creators. Will Google's new code help publishers definitively identify themselves as the authoritative author of their published work? Post-Panda, scrapers are outranking content creators. Will Google's new code help publishers definitively identify themselves as the authoritative author of their published work? 0 Comments

Is Author an Authority Signal for Google?

Do bloggers have an authority score, and could it be that authors are a weighting factor to consider in the value of links? Let's consider, at a very high level, how it could work. Do bloggers have an authority score, and could it be that authors are a weighting factor to consider in the value of links? Let's consider, at a very high level, how it could work. 0 Comments