Articles on audits

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How to Prepare for Your Content Audit

Valuable Original Content

Performing a content audit on your website is time-consuming, but also incredibly valuable. It will help you see what content is on your site, how well it's optimized, and necessary next steps for better usability, loyalty, and search visibility. Performing a content audit on your website is time-consuming, but also incredibly valuable. It will help you see what content is on your site, how well it's optimized, and necessary next steps for better usability, loyalty, and search visibility. 0 Comments

6 Tips to Protect a Large and Complex Website From Google Panda [Case Study]

Bamboo

Safeguarding large and complex websites from Google Panda is no easy feat. This post details a case study of a large website that got hit by Panda twice, and also provides important tips for avoiding content-quality problems. Safeguarding large and complex websites from Google Panda is no easy feat. This post details a case study of a large website that got hit by Panda twice, and also provides important tips for avoiding content-quality problems. 0 Comments

5 Examples of How Recrawling Site Changes Can Nip SEO Problems in the Bud

Recrawl SEO

SEO audits are extremely powerful, but they are only the first step in the process to improving organic search performance. Once changes are implemented, it’s critically important to recrawl site changes to ensure they are implemented correctly. SEO audits are extremely powerful, but they are only the first step in the process to improving organic search performance. Once changes are implemented, it’s critically important to recrawl site changes to ensure they are implemented correctly. 0 Comments

WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

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Search marketing software and service company WordStream announced updates to its free PPC auditing tool, the AdWords Performance Grader, which include updated performance benchmarks, mobile ad analysis, and more. Search marketing software and service company WordStream announced updates to its free PPC auditing tool, the AdWords Performance Grader, which include updated performance benchmarks, mobile ad analysis, and more. 0 Comments

A 5-Step Summer Review for Your PPC Account

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Reviewing campaign goals and objectives, auditing analytics and conversion tracking, auditing your campaigns, studying up on enhanced campaigns, and reviewing your quality score are five ways to get your PPC accounts on track by Labor Day. Reviewing campaign goals and objectives, auditing analytics and conversion tracking, auditing your campaigns, studying up on enhanced campaigns, and reviewing your quality score are five ways to get your PPC accounts on track by Labor Day. 0 Comments

FTC Finalizes Settlement of Google Buzz Privacy Issues

Google Buzz logo

The FTC has approved its settlement with Google that addresses improper privacy disclosure during the release of Buzz. The settlement mandates additional privacy procedures, including third-party privacy audits every other year for the next 20 years. The FTC has approved its settlement with Google that addresses improper privacy disclosure during the release of Buzz. The settlement mandates additional privacy procedures, including third-party privacy audits every other year for the next 20 years. 0 Comments