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What Makes Content Shareable & Why It Matters for SEO

Social Media Sharing

Not all content marketing practices yield equal results. In today's landscape of SEO and social media, shareability is one of the most important qualities for a content marketing campaign. So what makes content shareable and why does it matter? Not all content marketing practices yield equal results. In today's landscape of SEO and social media, shareability is one of the most important qualities for a content marketing campaign. So what makes content shareable and why does it matter? 0 Comments

How to Write Better Copy While Barely Trying: 6 Foolproof Tips

Writing Copy

The copy you use in ads, video scripts, blog posts, and infographics matters. It's your opportunity to connect with a customer, break through the noise, and create an impression in a customer's mind. Don't waste the opportunity with weak words. Your customers make judgments on whether they can trust your business or brand based on the words you use. Present the right image by writing better copy. 0 Comments

8 Content Marketing Lessons From Improv

Improv

Yes, it's true! The foundational techniques of improvisation can be transferred off the stage and into the office to improve content development efforts. Here are eight lessons from improv that you can apply right now to support your marketing. Yes, it's true! The foundational techniques of improvisation can be transferred off the stage and into the office to improve content development efforts. Here are eight lessons from improv that you can apply right now to support your marketing. 0 Comments

Attention Small Business Owners: SEO Demands Your Involvement

Hard Work Ahead

As much as small business owners may miss the simplistic link building days, SEO is now a much more complicated activity. To remain successful in the rankings, small businesses must find the time to participate in the process. As much as small business owners may miss the simplistic link building days, SEO is now a much more complicated activity. To remain successful in the rankings, small businesses must find the time to participate in the process. 0 Comments

5 Ways to Use Video to Connect With Customers

video-view-finder

Your audience loves video. They love to consume it, to share, and to be part of it. Push your video marketing to the max, whether it’s by using it to recognize your audience, provoke a reaction, tell a story, simplify confusing ideas, or entertain. Your audience loves video. They love to consume it, to share, and to be part of it. Push your video marketing to the max, whether it’s by using it to recognize your audience, provoke a reaction, tell a story, simplify confusing ideas, or entertain. 0 Comments

4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

black-jack-dealer

For search marketers in 2013, the message today at Covario’s INFLECTIONPoint conference was clear: know your audience, use all your channels, data still rules, and come up with innovative ways to test from which you can learn and succeed. For search marketers in 2013, the message today at Covario’s INFLECTIONPoint conference was clear: know your audience, use all your channels, data still rules, and come up with innovative ways to test from which you can learn and succeed. 0 Comments

Make News, Win Links

newspapers-mics

Creating unique, newsworthy content is a tough job for our increasingly savvy audiences. The content getting the most social shares and generating the most links are pieces that stand out. It's critical to be unique in a sea of information overload. Creating unique, newsworthy content is a tough job for our increasingly savvy audiences. The content getting the most social shares and generating the most links are pieces that stand out. It's critical to be unique in a sea of information overload. 0 Comments

Remarketing Non-Traditionally

These ideas may appear to be slightly off the beaten path, but they are innovative and successful ways to utilize remarketing technology to seriously increase your company's ROI. These ideas may appear to be slightly off the beaten path, but they are innovative and successful ways to utilize remarketing technology to seriously increase your company's ROI. 0 Comments

Brand Reputation Management & Messaging: Lessons From LeBron James

Any online marketplace has its fair share of all-stars and also-rans that seem to thrive or falter based on their understanding of their customers, marketplace, and message. Here's how to be Miami, not Cleveland. Any online marketplace has its fair share of all-stars and also-rans that seem to thrive or falter based on their understanding of their customers, marketplace, and message. Here's how to be Miami, not Cleveland. 0 Comments

Understanding the Definition of Link Building

What exactly is link building? By understanding the definition, you can create a link-building campaign that is truly effective. What exactly is link building? By understanding the definition, you can create a link-building campaign that is truly effective. 0 Comments