Articles on Auctions

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Bing Adds Auction Insights to Web Interface

Bing Ads

Auction Insights, the recently launched feature that allows marketers to monitor their campaigns and keywords, as well as those of their competitors, is now available on the Campaigns Page. Auction Insights, the recently launched feature that allows marketers to monitor their campaigns and keywords, as well as those of their competitors, is now available on the Campaigns Page. 0 Comments

Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

average-position-calculation

Average position is the most misleading and least helpful metric in AdWords. Clients and stakeholders must understand ROI, not position, is the most important PPC metric. Here's why you should wean yourself and your clients off average position. Average position is the most misleading and least helpful metric in AdWords. Clients and stakeholders must understand ROI, not position, is the most important PPC metric. Here's why you should wean yourself and your clients off average position. 0 Comments

Google AdWords Auction Insights: How to Take Your PPC Campaign From Good to Great

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Google AdWords Auction Insights offers advertisers unprecedented keyword data about their competitors. Learn what awesome things are available and how PPC campaign managers can use them for actual improvements in campaigns. Google AdWords Auction Insights offers advertisers unprecedented keyword data about their competitors. Learn what awesome things are available and how PPC campaign managers can use them for actual improvements in campaigns. 0 Comments

Google AdWords Auction Insights Reveals Who You're Competing Against

adwords-auction-insight-report-hybrid-cars

The new Auction Insights report answers the question about who competes in a given auction. It shows the display URL domain of the advertiser who is your competitor in that auction. This key data compares you to your competitors in the auction. The new Auction Insights report answers the question about who competes in a given auction. It shows the display URL domain of the advertiser who is your competitor in that auction. This key data compares you to your competitors in the auction. 0 Comments

AltaVista Paid Listings Q&A

Note: AltaVista's Paid Listings program was discontinued as of July 22,1999. AltaVista Paid Relevant Linkshttp://www.altavista.com/av/content/paid_placement.html The article below was written before the public system opened, and it will nolonger be updated. Instead, information on the paid program will eventually beintegrated into the How AltaVista Works page Note: AltaVista's Paid Listings program was discontinued as of July 22,1999. AltaVista Paid Relevant Linkshttp://www.altavista.com/av/content/paid_placement.html The article below was written before the public system opened, and it will nolonger be updated. Instead, information on the paid program will eventually beintegrated into the How AltaVista Works page 0 Comments