Articles on Attribution

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Are We Reaching the End of the Keyword Era?

end-of-keywords

This time, the humble keyword may actually be going by the wayside. And because of that, search marketing practitioners are going to need to develop a new set of skills to adapt. This time, the humble keyword may actually be going by the wayside, and search marketers will need to adapt. 0 Comments

4 Reasons Why Attribution Is So Hard

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Attribution can be so hard to get "right" because of organizational alignment, tricky metrics, the mobile problem, and the legacy of digital marketing. Attribution can be so hard to get "right" because of organizational alignment, tricky metrics, the mobile problem, and the legacy of digital marketing. 0 Comments

5 Signs You Need a New PPC Agency

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During the sales process, agencies often use their A-team to present their pitches. But after signing on with an agency to run your SEM campaigns, you might begin to feel that you have the D-team running your campaigns. Here's what to watch out for. During the sales process, agencies often use their A-team to present their pitches. But after signing on with an agency to run your SEM campaigns, you might begin to feel that you have the D-team running your campaigns. Here's what to watch out for. 0 Comments

Take Attribution for a Test Drive Using a Secondary Profile

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Not leveraging attribution? Still stuck on a last-click model? You owe it to yourself to improve your media optimization. Experiment with some advanced attribution models. Learn how they can help you better understand your media and customers. Not leveraging attribution? Still stuck on a last-click model? You owe it to yourself to improve your media optimization. Experiment with some advanced attribution models. Learn how they can help you better understand your media and customers. 0 Comments

Refining Your Attribution Model to Gain Clarity on Media Performance

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To begin quantifying attribution, start by determining the model by which you’re most comfortable attributing success and understanding the factors that impact the value of each touch. Once values are agreed upon, you’re off to the races! To begin quantifying attribution, start by determining the model by which you’re most comfortable attributing success and understanding the factors that impact the value of each touch. Once values are agreed upon, you’re off to the races! 0 Comments