Articles on Asia-Pacific

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Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

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Kenshoo has released an industry spotlight report on the travel sector that shows 58 percent of leisure travelers and 64 percent of business travelers begin with search, with one out of four tablet users converting by booking air travel on a tablet. Kenshoo has released an industry spotlight report on the travel sector that shows 58 percent of leisure travelers and 64 percent of business travelers begin with search, with one out of four tablet users converting by booking air travel on a tablet. 0 Comments

Nielsen Study: 48% Trust Search Ads

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Forty-eight percent of consumers trust ads in search engine results, online video, and social networks. That's according to a recent report from Nielsen, Trust In Advertising 2013, which found that consumer trust in online advertising is increasing. Forty-eight percent of consumers trust ads in search engine results, online video, and social networks. That's according to a recent report from Nielsen, Trust In Advertising 2013, which found that consumer trust in online advertising is increasing. 0 Comments

Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

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Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau. The report showed mobile ad revenue grew 82.8 percent in 2012 to $8.9 billion, up from $5.3 billion in 2011. Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau. The report showed mobile ad revenue grew 82.8 percent in 2012 to $8.9 billion, up from $5.3 billion in 2011. 0 Comments

Weekly Rundown: Matt Cutts Q&As, Bing vs. Enhanced Campaigns & More

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Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out. Here's a quick recap of search and social marketing news and tips. Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out. Here's a quick recap of search and social marketing news and tips. 0 Comments

2012 London Olympics: How the World Was Searching

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Although people’s online search behavior isn’t nearly as exciting as the Olympics itself, it nevertheless parallels the fact that everyone participates, every country has its own story to tell, and that every country’s story is different. Although people’s online search behavior isn’t nearly as exciting as the Olympics itself, it nevertheless parallels the fact that everyone participates, every country has its own story to tell, and that every country’s story is different. 0 Comments

Baidu Partners With Sina to Reinforce Mobile Search in China

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A roundup of the latest news in search from Asia, including what the alliance between China's biggest search engine and major content portal Sina means, Baidu's latest algorithm change, and YouTube's new local versions for Indonesia and Malaysia. A roundup of the latest news in search from Asia, including what the alliance between China's biggest search engine and major content portal Sina means, Baidu's latest algorithm change, and YouTube's new local versions for Indonesia and Malaysia. 0 Comments

Global Mobile Search Ad Spend Tops $3.2 Billion in 2011

Global Currencies

The global mobile advertising market was valued at over $5.3 billion for 2011. Of that, mobile search ad spending accounted for just under $3.3 billion ($3.292 billion), according to data from a new IAB mobile advertising market report. The global mobile advertising market was valued at over $5.3 billion for 2011. Of that, mobile search ad spending accounted for just under $3.3 billion ($3.292 billion), according to data from a new IAB mobile advertising market report. 0 Comments

PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

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Two new Q1 2012 paid search reports reinforce the strong growth of the PPC market, driven by higher click-through-rates and lower costs-per-click in the mobile space. Industry analysts share tips for marketers looking to maximize returns in Q2. Two new Q1 2012 paid search reports reinforce the strong growth of the PPC market, driven by higher click-through-rates and lower costs-per-click in the mobile space. Industry analysts share tips for marketers looking to maximize returns in Q2. 0 Comments

Yahoo Reorg 2012: Search Avoids Death Sentence

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Amidst a massive company restructuring, Yahoo search will live on. Yahoo CEO Scott Thompson has unveiled his vision for turning around the struggling company. Yahoo will focus on three core “groups”: Consumer, Regions, and Technology. Amidst a massive company restructuring, Yahoo search will live on. Yahoo CEO Scott Thompson has unveiled his vision for turning around the struggling company. Yahoo will focus on three core “groups”: Consumer, Regions, and Technology. 0 Comments

Google Dominates Global Paid Search as 2011 Holiday Online Shopping Sets New Records

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2011 saw the biggest retail e-commerce holiday spend in history, totalling $37.2 billion, with paid search budgets and CTRs up significantly over 2010. Google dominated the global paid search market but lost ground to Baidu in the APAC region. 2011 saw the biggest retail e-commerce holiday spend in history, totalling $37.2 billion, with paid search budgets and CTRs up significantly over 2010. Google dominated the global paid search market but lost ground to Baidu in the APAC region. 0 Comments

Mobile Search Trends in Asia Pacific [Study]

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A study looking at mobile search data in Australia, urban China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, and Thailand reveals which countries search the most via smartphones, who they are, and what they’re searching for. A study looking at mobile search data in Australia, urban China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, and Thailand reveals which countries search the most via smartphones, who they are, and what they’re searching for. 0 Comments

Google Now Owns 44% of Global Advertising Market

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ZenithOptimedia reports that Google now owns 44 percent of the global ad market and predicts global ad expenditure will grow 4.7 percent in 2012 to $486 billion, driven by quadrennial events and Japan’s earthquake recovery. ZenithOptimedia reports that Google now owns 44 percent of the global ad market and predicts global ad expenditure will grow 4.7 percent in 2012 to $486 billion, driven by quadrennial events and Japan’s earthquake recovery. 0 Comments

How to Launch an English Only Global Search Marketing Campaign

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With 350 million speakers, English is still the most widely spoken language of business and international commerce. If you’re thinking of trying out a few markets for your search campaigns, it won’t hurt to do English first as a strategy. With 350 million speakers, English is still the most widely spoken language of business and international commerce. If you’re thinking of trying out a few markets for your search campaigns, it won’t hurt to do English first as a strategy. 0 Comments

Google Considering Bid for Yahoo?

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Google is working with potential partners to put together a bid for Yahoo. While Google could have plenty of motives for that bid, it may simply be joining the fray to ensure that competitors pay the maximum price for this major acquisition. Google is working with potential partners to put together a bid for Yahoo. While Google could have plenty of motives for that bid, it may simply be joining the fray to ensure that competitors pay the maximum price for this major acquisition. 0 Comments

Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

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Paid search spend is up 23 percent in the U.S. and even more globally; predictions are rosy as clicks rise and the CPC inflation rate holds steady. Google’s share of the market continues to grow as Bing/Yahoo falls in spend and clicks. Paid search spend is up 23 percent in the U.S. and even more globally; predictions are rosy as clicks rise and the CPC inflation rate holds steady. Google’s share of the market continues to grow as Bing/Yahoo falls in spend and clicks. 0 Comments

Google Expands Global Presence in Asia, London, Dublin

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Google is establishing a stronger international presence with the purchase of land for data centers in Hong Kong, Taiwan, Singapore, and Ireland. Also, Google invested in a startup center in London known as "Tech City" near the Silicon Roundabout. Google is establishing a stronger international presence with the purchase of land for data centers in Hong Kong, Taiwan, Singapore, and Ireland. Also, Google invested in a startup center in London known as "Tech City" near the Silicon Roundabout. 0 Comments

Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

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Yahoo organic results ready to transition to Bing in India; entertainment searches tops in Philippines; accessing search engines trails social networking for web activity in Malaysia; Google expands to Thailand; SEO for Naver; and more updates. Yahoo organic results ready to transition to Bing in India; entertainment searches tops in Philippines; accessing search engines trails social networking for web activity in Malaysia; Google expands to Thailand; SEO for Naver; and more updates. 0 Comments

Google+ in Asia: Most Users Are From Singapore, India

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Singapore recorded the highest share of visits to Google+ in key Asia Pacific markets. Here’s a summary of the findings from Experian Hitwise, which measured visits over two months in Australia, New Zealand, Hong Kong, Singapore, and India. Singapore recorded the highest share of visits to Google+ in key Asia Pacific markets. Here’s a summary of the findings from Experian Hitwise, which measured visits over two months in Australia, New Zealand, Hong Kong, Singapore, and India. 0 Comments

Google Android Nears 50% Market Share, iOS Reaches Second Place

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Google's Android platform has seen growth that exceeds even the wildest of expectations. Android now holds 48 percent of global market share, while the iPhone has reached second place with 19 percent. Google's Android platform has seen growth that exceeds even the wildest of expectations. Android now holds 48 percent of global market share, while the iPhone has reached second place with 19 percent. 0 Comments

Improving Your International SEO Skills

If you're looking to take your search engine optimization to a global level, you'll need the right skill set. Some tips on how to gain international search experience, where to seek training, and dealing with other languages. If you're looking to take your search engine optimization to a global level, you'll need the right skill set. Some tips on how to gain international search experience, where to seek training, and dealing with other languages. 0 Comments