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Google Launches New AdWords Editor

Google Adwords logo

Following a recap of AdWords' 2014 highlights, vice president of product management Jerry Dischler announced AdWords Editor 11 on a livestream. Following a recap of AdWords' 2014 highlights, vice president of product management Jerry Dischler announced AdWords Editor 11 on a livestream. 0 Comments

Are We Reaching the End of the Keyword Era?

end-of-keywords

This time, the humble keyword may actually be going by the wayside. And because of that, search marketing practitioners are going to need to develop a new set of skills to adapt. This time, the humble keyword may actually be going by the wayside, and search marketers will need to adapt. 0 Comments

Android Wear: Google Reveals New Wearable Tech

Android Wear is a platform designed for smartwatches

Google has unveiled a new version of its Android operating system called Android Wear, designed specifically for use in wearable devices, as the firm seeks to provide developers with tools to build apps for new hardware form factors. Google has unveiled a new version of its Android operating system called Android Wear, designed specifically for use in wearable devices, as the firm seeks to provide developers with tools to build apps for new hardware form factors. 0 Comments

Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

Holiday Shopping Survey 2013

A survey of holiday shoppers finds that Google paid search results that included pictures of products influenced 31 percent of online purchases, while online reviews and ratings influenced 48 percent of online shoppers. A survey of holiday shoppers finds that Google paid search results that included pictures of products influenced 31 percent of online purchases, while online reviews and ratings influenced 48 percent of online shoppers. 0 Comments

Google Replaces Android Head Andy Rubin

Andy Rubin is Google vice president of engineering

Google's Andy Rubin has stepped down from his role as the head of the Android mobile operating system to "start a new chapter" at the Internet giant. Rubin will be replaced by Sundar Pichai, who presently heads the firm's Chrome and Apps division. Google's Andy Rubin has stepped down from his role as the head of the Android mobile operating system to "start a new chapter" at the Internet giant. Rubin will be replaced by Sundar Pichai, who presently heads the firm's Chrome and Apps division. 0 Comments

7 Tips on How to be Found in a Post-Search World

wired

Users and visits are coming from a greater variety of places. Here’s how you can adapt to evolving user behavior to make sure your products, brands, and information is discoverable via interaction not involving Google or other search engines. Users and visits are coming from a greater variety of places. Here’s how you can adapt to evolving user behavior to make sure your products, brands, and information is discoverable via interaction not involving Google or other search engines. 0 Comments

Google Drive Adds Google+ Sharing Functions

Google plus

Google has announced another upgrade to its Google Drive storage and sharing tool that will allow users to post information directly into their Google+ accounts to share information such as presentations, PDFs, videos and other data with colleagues. Google has announced another upgrade to its Google Drive storage and sharing tool that will allow users to post information directly into their Google+ accounts to share information such as presentations, PDFs, videos and other data with colleagues. 0 Comments

A Very Revealing Look at Paid Facebook Ads

ads-by-countries-facebook

With the use of social media outlets as a trend for personal, business, and other uses, Facebook PPC ads are a noteworthy promotion method all-around. Exploring the foundation of these ads can be extremely revealing regardless of your industry. With the use of social media outlets as a trend for personal, business, and other uses, Facebook PPC ads are a noteworthy promotion method all-around. Exploring the foundation of these ads can be extremely revealing regardless of your industry. 0 Comments

Google Shutting Down Business Video, Team Apps, Listen, Company Blogs

google-sorry-were-closed

Google intends to shut down a number of its seldom-used web applications and services. The company will phase out its Google Apps for Teams and Video for Business services, a number of company blogs, and the Google Listen podcast platform. Google intends to shut down a number of its seldom-used web applications and services. The company will phase out its Google Apps for Teams and Video for Business services, a number of company blogs, and the Google Listen podcast platform. 0 Comments

A Hands-on Approach to App Store Optimization

ranking-in-the-app-store-badge

App Store Optimization is the art of making apps rank in both popularity lists and search results within their respective app stores. Here are a couple of ways to initiate a boost in installations that, in turn, should attract a more organic growth. App Store Optimization is the art of making apps rank in both popularity lists and search results within their respective app stores. Here are a couple of ways to initiate a boost in installations that, in turn, should attract a more organic growth. 0 Comments

Google Buys Quickoffice to Bolster Google Apps

quickoffice app

Google has acquired London-based mobile productivity firm Quickoffice in a bid to bolster its Apps platform. The company said that it had completed its purchase of the mobile document editing tool maker for an undisclosed sum. Google has acquired London-based mobile productivity firm Quickoffice in a bid to bolster its Apps platform. The company said that it had completed its purchase of the mobile document editing tool maker for an undisclosed sum. 0 Comments

5 Local-Mobile Recommendations for the Pay Per Call Comeback

pay-per-call

With increasing mobile adoption among consumers and advertisers alike, advertisers and publishers have a renewed opportunity to leverage pay per call and ensure a sound local mobile strategy for attracting and retaining targeted mobile customers. With increasing mobile adoption among consumers and advertisers alike, advertisers and publishers have a renewed opportunity to leverage pay per call and ensure a sound local mobile strategy for attracting and retaining targeted mobile customers. 0 Comments

Google Sends Picasa Users to Google+ Photos

picasa-google-photos

Google has changed its toolbar navigation to direct users to Google+ Photos rather than Picasa. Though picasa.google.com still works, this may indicate that Google is phasing out Picasa in favor of a socially integrated image and album service. Google has changed its toolbar navigation to direct users to Google+ Photos rather than Picasa. Though picasa.google.com still works, this may indicate that Google is phasing out Picasa in favor of a socially integrated image and album service. 0 Comments

Google+: Huddles Renamed; New Mobile Features; Loyal Apps Users Unhappy

google-huddle-now-messenger

Huddle has a new name: Messenger. Google also announced some additional mobile features for iOS and Android. And while just about anyone can join Google+, Google Apps account users are feeling left out thanks to a new conflict and lack of support. Huddle has a new name: Messenger. Google also announced some additional mobile features for iOS and Android. And while just about anyone can join Google+, Google Apps account users are feeling left out thanks to a new conflict and lack of support. 0 Comments

This Week’s Google Updates: Apps & MLB Snippets, Detailed Reconsideration Responses

google-rich-snippet-example

This week Google added rich markup data for mobile apps, partnered with MLB.com for more rich baseball data on the SERP, and increased the level of detail on the email sent to webmasters who have requested reconsideration for the Google search index. This week Google added rich markup data for mobile apps, partnered with MLB.com for more rich baseball data on the SERP, and increased the level of detail on the email sent to webmasters who have requested reconsideration for the Google search index. 0 Comments

Gmail Man Stages Email Intervention

Microsoft Gmail Man Parody

Earlier this week Google launched a campaign promoting Gmail calling users to stage an 'Email Intervention', and "save your friends from outdated email". Microsoft seemed to have responded with a video about the 'Gmail Man', who snoops your email. Earlier this week Google launched a campaign promoting Gmail calling users to stage an 'Email Intervention', and "save your friends from outdated email". Microsoft seemed to have responded with a video about the 'Gmail Man', who snoops your email. 0 Comments

Growth in Mobile Health Search

How consumers and health care professionals search for health-related information online is trending toward mobile. With this easy access to information, what will be the next evolution in mobile health search? How consumers and health care professionals search for health-related information online is trending toward mobile. With this easy access to information, what will be the next evolution in mobile health search? 0 Comments