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YP Partners With Uber to Bring Cars to Your Door

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In the platform's first API integration with a local search site, Uber is now featured on the directory listings in YP's app, allowing users to order a car to the business with one click. In the platform's first API integration with a local search site, Uber is now featured on the directory listings in YP's app. 0 Comments

Mobile Search Spend Share to Reach 83% by 2018

mobileads

Recent eMarketer research found that mobile search spend is growing exponentially with no end in sight, even more so than they previously reported. eMarketer research finds that mobile search spend is growing exponentially, while Google's dominance is threatened by in-app searching. 0 Comments

Why Search Was Instrumental in the Growth of Taco Bell's App

taco-bell-store

Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads. Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads. 0 Comments

Spotlight On: Yelp's Rosie Akenhead

Yelp

Yelp's manager of local business outreach for the U.K. and Ireland spoke with SEW about recent additions to Yelp, as well as the time she Yelped a taxidermist. Yelp's manager of local business outreach for the U.K. and Ireland spoke with SEW about recent additions to Yelp, as well as the time she Yelped a taxidermist. 0 Comments

5 PPC Settings That Can Sabotage Success

Success

When managing your PPC, do you ever ask yourself "why isn't this working?" Here are five common saboteurs of pay-per-click campaigns that apply to multiple platforms. Here are five common saboteurs of pay-per-click campaigns that apply to multiple platforms. 0 Comments

5 Mobile Tips to Keep You at the Top of the Rankings

localmobilesearch

Many of the search marketers speaking at the recent SES show discussed mobile. Here are five focus areas that came up again and again throughout the conference. Many of the search marketers speaking at the recent SES show discussed mobile. Here are five focus areas that came up again and again throughout the conference. 0 Comments

Google Maps Update Makes Cities More Searchable

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Google's latest update to its Maps app will help mobile users to better search for restaurants on Android and iOS and will also allow businesses owners to better control their listings. Google's latest update to its Maps app will help mobile users to better search for restaurants on Android and iOS. 0 Comments

Google Launches New AdWords Editor

Google Adwords logo

Following a recap of AdWords' 2014 highlights, vice president of product management Jerry Dischler announced AdWords Editor 11 on a livestream. Following a recap of AdWords' 2014 highlights, vice president of product management Jerry Dischler announced AdWords Editor 11 on a livestream. 0 Comments

Are We Reaching the End of the Keyword Era?

end-of-keywords

This time, the humble keyword may actually be going by the wayside. And because of that, search marketing practitioners are going to need to develop a new set of skills to adapt. This time, the humble keyword may actually be going by the wayside, and search marketers will need to adapt. 0 Comments

Android Wear: Google Reveals New Wearable Tech

Android Wear is a platform designed for smartwatches

Google has unveiled a new version of its Android operating system called Android Wear, designed specifically for use in wearable devices, as the firm seeks to provide developers with tools to build apps for new hardware form factors. Google has unveiled a new version of its Android operating system called Android Wear, designed specifically for use in wearable devices, as the firm seeks to provide developers with tools to build apps for new hardware form factors. 0 Comments

Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

Holiday Shopping Survey 2013

A survey of holiday shoppers finds that Google paid search results that included pictures of products influenced 31 percent of online purchases, while online reviews and ratings influenced 48 percent of online shoppers. A survey of holiday shoppers finds that Google paid search results that included pictures of products influenced 31 percent of online purchases, while online reviews and ratings influenced 48 percent of online shoppers. 0 Comments

Google Replaces Android Head Andy Rubin

Andy Rubin is Google vice president of engineering

Google's Andy Rubin has stepped down from his role as the head of the Android mobile operating system to "start a new chapter" at the Internet giant. Rubin will be replaced by Sundar Pichai, who presently heads the firm's Chrome and Apps division. Google's Andy Rubin has stepped down from his role as the head of the Android mobile operating system to "start a new chapter" at the Internet giant. Rubin will be replaced by Sundar Pichai, who presently heads the firm's Chrome and Apps division. 0 Comments

7 Tips on How to be Found in a Post-Search World

wired

Users and visits are coming from a greater variety of places. Here’s how you can adapt to evolving user behavior to make sure your products, brands, and information is discoverable via interaction not involving Google or other search engines. Users and visits are coming from a greater variety of places. Here’s how you can adapt to evolving user behavior to make sure your products, brands, and information is discoverable via interaction not involving Google or other search engines. 0 Comments

Google Drive Adds Google+ Sharing Functions

Google plus

Google has announced another upgrade to its Google Drive storage and sharing tool that will allow users to post information directly into their Google+ accounts to share information such as presentations, PDFs, videos and other data with colleagues. Google has announced another upgrade to its Google Drive storage and sharing tool that will allow users to post information directly into their Google+ accounts to share information such as presentations, PDFs, videos and other data with colleagues. 0 Comments

A Very Revealing Look at Paid Facebook Ads

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With the use of social media outlets as a trend for personal, business, and other uses, Facebook PPC ads are a noteworthy promotion method all-around. Exploring the foundation of these ads can be extremely revealing regardless of your industry. With the use of social media outlets as a trend for personal, business, and other uses, Facebook PPC ads are a noteworthy promotion method all-around. Exploring the foundation of these ads can be extremely revealing regardless of your industry. 0 Comments