Articles on Apps

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The Final Hurdle Is Cleared - Apps Will Replace Websites

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Search engines can't yet crawl and discover content within an app, but Google's quiet acquisition of an app-streaming platform shows the industry is headed in that direction. Search engines can't yet crawl and discover content within an app, but Google's quiet acquisition of an app-streaming platform shows the industry is headed in that direction. 0 Comments

Google Now on Tap Shows Advances in Contextual Proactive Features

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At its recent developer conference, Google announced an update, Google Now on Tap, that can help not only revive forgotten apps, but drive their searches back to the search engine itself. At its recent developer conference, Google announced an update, Google Now on Tap, that can help not only revive forgotten apps, but drive their searches back to the search engine itself. 0 Comments

Bing's App-Linking Tags Advance SEO

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Following in Google's footsteps, Bing plans to introduce app-linking tags in the near future, which will lead to an increased app discovery. Following in Google's footsteps, Bing plans to introduce app-linking tags in the near future, which will lead to an increased app discovery. 0 Comments

Bing Begins Indexing Apps By Content Rather Than Title

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Bing has launched plans for a massive index of apps that are searchable by content rather than name or category and urges app developers to update now to get in on the ground floor. Bing has launched plans for a massive index of apps that are searchable by content rather than name or category and urges app developers to update now to get in on the ground floor. 0 Comments

Can Buying Installs Aid Organic App Ranking?

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In regular Google SEO, paid links and advertising are negative link-building signals, but sometimes Google works with double standards. It seems both Google Play and the iOS App Store love all your installs, paid or not. It seems both Google Play and the iOS App Store love all your installs, paid or not. 0 Comments

Google Adds 70 More Now Cards

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Nearly three months after Google introduced Now cards, which serve as more detailed reminders for 40 apps, the search giant has expanded the feature to include 70 more third-party apps. Nearly three months after Google introduced Now cards, which serve as more detailed reminders for 40 apps, the search giant has expanded the feature to include 70 more third-party apps. 0 Comments

YP Partners With Uber to Bring Cars to Your Door

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In the platform's first API integration with a local search site, Uber is now featured on the directory listings in YP's app, allowing users to order a car to the business with one click. In the platform's first API integration with a local search site, Uber is now featured on the directory listings in YP's app. 0 Comments

Mobile Search Spend Share to Reach 83% by 2018

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Recent eMarketer research found that mobile search spend is growing exponentially with no end in sight, even more so than they previously reported. eMarketer research finds that mobile search spend is growing exponentially, while Google's dominance is threatened by in-app searching. 0 Comments

Why Search Was Instrumental in the Growth of Taco Bell's App

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Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads. Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads. 0 Comments

Spotlight On: Yelp's Rosie Akenhead

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Yelp's manager of local business outreach for the U.K. and Ireland spoke with SEW about recent additions to Yelp, as well as the time she Yelped a taxidermist. Yelp's manager of local business outreach for the U.K. and Ireland spoke with SEW about recent additions to Yelp, as well as the time she Yelped a taxidermist. 0 Comments

5 PPC Settings That Can Sabotage Success

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When managing your PPC, do you ever ask yourself "why isn't this working?" Here are five common saboteurs of pay-per-click campaigns that apply to multiple platforms. Here are five common saboteurs of pay-per-click campaigns that apply to multiple platforms. 0 Comments

5 Mobile Tips to Keep You at the Top of the Rankings

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Many of the search marketers speaking at the recent SES show discussed mobile. Here are five focus areas that came up again and again throughout the conference. Many of the search marketers speaking at the recent SES show discussed mobile. Here are five focus areas that came up again and again throughout the conference. 0 Comments

Google Maps Update Makes Cities More Searchable

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Google's latest update to its Maps app will help mobile users to better search for restaurants on Android and iOS and will also allow businesses owners to better control their listings. Google's latest update to its Maps app will help mobile users to better search for restaurants on Android and iOS. 0 Comments

Google Launches New AdWords Editor

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Following a recap of AdWords' 2014 highlights, vice president of product management Jerry Dischler announced AdWords Editor 11 on a livestream. Following a recap of AdWords' 2014 highlights, vice president of product management Jerry Dischler announced AdWords Editor 11 on a livestream. 0 Comments