Articles on AppNexus

RSS

5 Important Points About Real-Time Bidding

timing-is-everything

Real-time bidding (RTB) extends the bidding process that makes SEM so efficient to the display world. It allows marketers to target users by buying display banners available in ad exchanges in real time. Here are five critical points about RTB. Real-time bidding (RTB) extends the bidding process that makes SEM so efficient to the display world. It allows marketers to target users by buying display banners available in ad exchanges in real time. Here are five critical points about RTB. 0 Comments

How to Generate Quality Traffic With Display Advertising

kid-candy-store

Even if you have been burned with a poor display experience in the past – or were just too scared to try – know that now is the time to test display again. There are so many options, it is truly like being a kid in a candy store. Even if you have been burned with a poor display experience in the past – or were just too scared to try – know that now is the time to test display again. There are so many options, it is truly like being a kid in a candy store. 0 Comments

AOL, Microsoft, Yahoo Kick Off Display Ad Deal

ads-4-sale-aol-yahoo-microsoft

The ménage à trois in display advertising among Yahoo, Microsoft, and AOL has started on schedule. The three companies are now officially offering one another's unsold inventory. The deal offers reach and volume, but what about quality? The ménage à trois in display advertising among Yahoo, Microsoft, and AOL has started on schedule. The three companies are now officially offering one another's unsold inventory. The deal offers reach and volume, but what about quality? 0 Comments

Yahoo, Microsoft, AOL Confirm Display Ad Deal

ads-4-sale-aol-yahoo-microsoft

Yahoo, AOL, and Microsoft this week confirmed plans to pool together their unsold inventory in a deal that aims to increase their margins, secure higher prices for remnant ads, and augment the reach available to agencies and advertisers. Yahoo, AOL, and Microsoft this week confirmed plans to pool together their unsold inventory in a deal that aims to increase their margins, secure higher prices for remnant ads, and augment the reach available to agencies and advertisers. 0 Comments