Articles on Applied Semantics

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Factual: The B2B Demographic Research Artist’s New Best Friend

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Factual’s data platform is a fundamental part of the process of targeting contextual ads to businesses on Facebook and LinkedIn. Additionally, it offers identifying lists upon lists of organizations, businesses, associations, schools, and more. Factual’s data platform is a fundamental part of the process of targeting contextual ads to businesses on Facebook and LinkedIn. Additionally, it offers identifying lists upon lists of organizations, businesses, associations, schools, and more. 0 Comments

Google AdSense: The Greedy Billionaire 8-Year-Old

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Despite its $2.5 billion contribution to the company coffers last year, Google's second largest revenue source still causes pushback from the online world for click fraud, its financing of the spamming of the web, and its total lack of transparency. Despite its $2.5 billion contribution to the company coffers last year, Google's second largest revenue source still causes pushback from the online world for click fraud, its financing of the spamming of the web, and its total lack of transparency. 0 Comments

Is Google's ASI Deal a Threat to Overture?

Google's announcement last week that it was buying Applied Semantics (ASI) sent shockwaves through the financial community, causing internet analysts from Credit Suisse First Boston, Smith Barney and USB Piper Jaffray to lower their ratings on Overture. Google's announcement last week that it was buying Applied Semantics (ASI) sent shockwaves through the financial community, causing internet analysts from Credit Suisse First Boston, Smith Barney and USB Piper Jaffray to lower their ratings on Overture. 0 Comments