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Does Mobile Search Really Matter?

Google Desktop vs Mobile Cost Per Click

Would paid search advertisers actually be better off opting out of mobile, especially when you factor in the cost and complexity of management overhead and the fact that mobile clicks tend to convert at a much lower rate? Consider these facts. Would paid search advertisers actually be better off opting out of mobile, especially when you factor in the cost and complexity of management overhead and the fact that mobile clicks tend to convert at a much lower rate? Consider these facts. 0 Comments

Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

Learn with Google

Four sessions presented by Googlers during SES San Francisco spanned advice and insight about mobile apps and analytics, navigating SEM in a constantly connected world, engagement in mobile display, and how to maximize profit in AdWords campaigns. Four sessions presented by Googlers during SES San Francisco spanned advice and insight about mobile apps and analytics, navigating SEM in a constantly connected world, engagement in mobile display, and how to maximize profit in AdWords campaigns. 0 Comments

Rich Snippets for Apps: A New Way to be Seen in SERPs

rich-snippets-software-applications-single

Rich application snippets will be important and includable for any software developer website, software publishers, download portals, software review sites, etc. No doubt, sites that get these snippets first will have a great competitive advantage. Rich application snippets will be important and includable for any software developer website, software publishers, download portals, software review sites, etc. No doubt, sites that get these snippets first will have a great competitive advantage. 0 Comments