Articles on Apple App Store

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How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

Global Retail Shopping Season Share of Paid Search Revenues by Device

Advertisers must seize the opportunity to capture and engage potential consumers across mobile devices. With 2014 shaping up to be a banner year for mobile, here's how to equip your paid search and social campaigns to ride the mobile wave. Advertisers must seize the opportunity to capture and engage potential consumers across mobile devices. With 2014 shaping up to be a banner year for mobile, here's how to equip your paid search and social campaigns to ride the mobile wave. 0 Comments

A Strategy Map for Google Display Network Success

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The Google Display Network can generate great results. However, with so much impression inventory, it’s also possible to generate a lot of spend with a poor ROI. Don't crash and burn! Here's how to establish a solid campaign structure foundation. The Google Display Network can generate great results. However, with so much impression inventory, it’s also possible to generate a lot of spend with a poor ROI. Don't crash and burn! Here's how to establish a solid campaign structure foundation. 0 Comments

Google Streamlines Search for Chrome on iPhone, iPad

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Google has improved the search and sharing features for its Chrome browser running on Apple's iOS smartphone and tablet platform. Chrome's update includes features that allow users to share web pages via email, messages, and Facebook. Google has improved the search and sharing features for its Chrome browser running on Apple's iOS smartphone and tablet platform. Chrome's update includes features that allow users to share web pages via email, messages, and Facebook. 0 Comments

A Hands-on Approach to App Store Optimization

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App Store Optimization is the art of making apps rank in both popularity lists and search results within their respective app stores. Here are a couple of ways to initiate a boost in installations that, in turn, should attract a more organic growth. App Store Optimization is the art of making apps rank in both popularity lists and search results within their respective app stores. Here are a couple of ways to initiate a boost in installations that, in turn, should attract a more organic growth. 0 Comments

FTC on Mobile Apps: Will Android, Apple Please Think of the Children?

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The Federal Trade Commission has released the results of a report complaining that mobile applications for children lack privacy policies and disclosure. Apps specifically marketed to children were evaluated in the App Store and Android Marketplace. The Federal Trade Commission has released the results of a report complaining that mobile applications for children lack privacy policies and disclosure. Apps specifically marketed to children were evaluated in the App Store and Android Marketplace. 0 Comments

App Store Optimization

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The arena of app stores is much like the way organic search results used to be. Knowledge on app store optimization can still provide a big advantage over your competitors and it can be a lucrative way to exploit your old fashioned SEO skills. The arena of app stores is much like the way organic search results used to be. Knowledge on app store optimization can still provide a big advantage over your competitors and it can be a lucrative way to exploit your old fashioned SEO skills. 0 Comments

App Store Makes Programming Cool, But Rarely Profitable

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Fast Company blogger Chris Stevens warns app developers may be gambling with their time and money as they build programs to sell in Apple App Store. For every Appillionaire, Stevens explains, there are thousands who lose money. Fast Company blogger Chris Stevens warns app developers may be gambling with their time and money as they build programs to sell in Apple App Store. For every Appillionaire, Stevens explains, there are thousands who lose money. 0 Comments

Gmail App-ocalypse: Google Pulls Bad iOS App

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Google pulled its Gmail app from the Apple App Store shortly after launch because it contained a bug that disrupted the notification feature. The app badly failed at bringing the full Gmail experience to iPhone, iPad, and iPod Touch devices. Google pulled its Gmail app from the Apple App Store shortly after launch because it contained a bug that disrupted the notification feature. The app badly failed at bringing the full Gmail experience to iPhone, iPad, and iPod Touch devices. 0 Comments

Apple App Store Hits 15 Billion Downloads, Revamps iAds

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Apple continues to build its position of dominance when it comes to app sales. Having just hit 15 billion app downloads, Apple is also revamping their approach to selling iAds in an attempt to win over more app developers. Apple continues to build its position of dominance when it comes to app sales. Having just hit 15 billion app downloads, Apple is also revamping their approach to selling iAds in an attempt to win over more app developers. 0 Comments