Articles on Apple

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Beyond Listing Management: Why You Need a Location Data Strategy

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The proliferation of mobile makes it that much more important for brands to think beyond listing management, and make their location data scalable, as well as accessible and actionable to consumers. The proliferation of mobile makes it that much more important for brands to think beyond listing management, and make their location data scalable, as well as accessible and actionable to consumers. 0 Comments

User Engagement Metrics Aren’t a Ranking Signal, But You Should Treat Them Like One

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Though user engagement metrics are not a solid ranking signal, their value is in signaling to Google that your website is serving the answers or solution to what users are searching for. Though user engagement metrics are not a solid ranking signal, their value is in signaling to Google that your website is serving the answers or solution to what users are searching for. 0 Comments

Google Expands Sitelinks on Mobile SERPs

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Links on Google's mobile search results are now expandable. According to the British SEO who pointed this out over the weekend, the change is about device unification and search dominance. Links on Google's mobile search results are now expandable. According to the British SEO who pointed this out over the weekend, the change is about device unification and search dominance. 0 Comments

Alphabet: What's Going to Happen to Google Advertisers?

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Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for branding and product development. Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weakness, but can also be good for branding and product development. 0 Comments

Can Siri's Voicemail Transcription Help Apple Pull Ahead?

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Siri transcribing voicemails is a feature rumored to be in the works. Could that help Apple pull ahead of Microsoft and Google when it comes to digital assistants and voice search? Siri transcribing voicemails is a feature rumored to be in the works. Could that help Apple pull ahead of Microsoft and Google when it comes to digital assistants and voice search? 0 Comments

The Future of Augmented Reality

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Experts predict augmented reality will set the tone for future technological advances, as AR- and VR-driven platforms like Microsoft HoloLens progressively transition into the mainstream. Experts predict augmented reality will set the tone for future technological advances, as AR- and VR-driven platforms like Microsoft HoloLens progressively transition into the mainstream. 0 Comments

Local Search Take-Aways from Mary Meeker's 2015 Internet Trends Report

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Mary Meeker may be a venture capitalist and not a local marketing specialist, but the main Internet trends affecting her world - the growth of mobile and mobile wallets, in particular - are crucial to ours, as well. Mary Meeker may be a venture capitalist and not a local marketing specialist, but the main Internet trends affecting her world - the growth of mobile and mobile wallets, in particular - are crucial to ours, as well. 0 Comments

Google Now on Tap Shows Advances in Contextual Proactive Features

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At its recent developer conference, Google announced an update, Google Now on Tap, that can help not only revive forgotten apps, but drive their searches back to the search engine itself. At its recent developer conference, Google announced an update, Google Now on Tap, that can help not only revive forgotten apps, but drive their searches back to the search engine itself. 0 Comments

Apple to Upgrade Siri and Update Maps

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At Apple's keynote during the Worldwide Developers' Conference, the company introduced plans to upgrade Siri's voice search capabilities and make Maps more efficient. At Apple's keynote during the Worldwide Developers' Conference, the company introduced plans to upgrade Siri's voice search capabilities and make Maps more efficient. 0 Comments

Bing's App-Linking Tags Advance SEO

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Following in Google's footsteps, Bing plans to introduce app-linking tags in the near future, which will lead to an increased app discovery. Following in Google's footsteps, Bing plans to introduce app-linking tags in the near future, which will lead to an increased app discovery. 0 Comments

Apple Maps Using TripAdvisor Reviews in Some Searches

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Apple Maps has relied solely on Yelp reviews for hotels in the past, but one Apple Insider user has found several instances of Apple relying on other sources for recent hotel searches. Apple Maps has relied solely on Yelp reviews for hotels in the past, but one Apple Insider user has found Apple to be relying on other sources. 0 Comments

Wearables to Heighten Demand for Local Search: Prepare Now!

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The impending release of the Apple Watch means that marketers should get ready for the rise of wearables by optimizing voice search and embracing geo-location capabilities. The impending release of the Apple Watch means that marketers should get ready for the rise of wearables by optimizing voice search and embracing geo-location capabilities. 0 Comments

Will Apple Have Its Own Search Engine?

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A job posting for an Apple Search project manager has led to speculation about Apple becoming a Google competitor. But some are skeptical and don't think search is a natural fit for Apple. A job posting for an Apple Search project manager has led to speculation about Apple becoming a Google competitor. 0 Comments

Amazon Steps Further Into Search With Amazon Echo

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If you have a solid liberty of experiential content on your site, it will be many decades before Siri, Cortina, Google Now, or Amazon's Alexa poses any threat to your traffic. If you have a solid liberty of experiential content on your site, it will be many decades before Amazon's Alexa poses any threat to your traffic. 0 Comments