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Apple Maps Using TripAdvisor Reviews in Some Searches

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Apple Maps has relied solely on Yelp reviews for hotels in the past, but one Apple Insider user has found several instances of Apple relying on other sources for recent hotel searches. Apple Maps has relied solely on Yelp reviews for hotels in the past, but one Apple Insider user has found Apple to be relying on other sources. 0 Comments

Wearables to Heighten Demand for Local Search: Prepare Now!

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The impending release of the Apple Watch means that marketers should get ready for the rise of wearables by optimizing voice search and embracing geo-location capabilities. The impending release of the Apple Watch means that marketers should get ready for the rise of wearables by optimizing voice search and embracing geo-location capabilities. 0 Comments

Will Apple Have Its Own Search Engine?

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A job posting for an Apple Search project manager has led to speculation about Apple becoming a Google competitor. But some are skeptical and don't think search is a natural fit for Apple. A job posting for an Apple Search project manager has led to speculation about Apple becoming a Google competitor. 0 Comments

Amazon Steps Further Into Search With Amazon Echo

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If you have a solid liberty of experiential content on your site, it will be many decades before Siri, Cortina, Google Now, or Amazon's Alexa poses any threat to your traffic. If you have a solid liberty of experiential content on your site, it will be many decades before Amazon's Alexa poses any threat to your traffic. 0 Comments

Apple Watch Opens New Doors in Local Search

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The latest Apple device will likely put added pressure on hyper-local searches, making it even more important for businesses to ensure they can be found. The latest Apple device will likely put added pressure on hyper-local searches, making it even more important for businesses to ensure they can be found. 0 Comments

Google Tests "Listen Now" Ads for Music Searches

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The ads appear in the Knowledge Graph for services like Google Play, Rhapsody, and Spotify. They are part of an effort that also includes "Watch Now" ads for movies and TV. Ads appear in the Knowledge Graph for services like Google Play and Spotify and are part of an effort that includes "Watch Now" ads for movies and TV. 0 Comments

Bing Ads 2014 Recap

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In the past year, Bing has added features like product ads, auto-tagging and online insertion orders to make it easier to advertise on the network. In the past year, Bing has added features like product ads, auto-tagging and online insertion orders to make it easier to advertise on the network. 0 Comments

Listing Management: The Required Foundation for Local SEO

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Effective listing management trumps all other local SEO efforts. It has been and continues to be the required foundation for a successful local SEO program. Consider these four major factors when creating your listing management strategy. Listing management continues to be the required foundation for a successful local SEO program. Consider these major factors when creating your strategy. 0 Comments

Apple Adds DuckDuckGo as Search Option to Safari in OS X Yosemite

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Privacy-focused DuckDuckGo received a huge boost yesterday from Apple when it was announced at the Worldwide Developers Conference (WWDC) that the startup search engine will be included in Safari in the new OS X Yosemite, coming this fall. Privacy-focused DuckDuckGo received a huge boost yesterday from Apple when it was announced at the Worldwide Developers Conference (WWDC) that the startup search engine will be included in Safari in the new OS X Yosemite, coming this fall. 0 Comments

Take Your Mobile App Marketing Campaigns to the Next Level With Deep Linking

Mobile App Deep Links

The benefit of using deep links for mobile apps is the ability for marketers to bring users directly to a specific location within the app. Here are 10 reasons to use mobile deep linking, and how to use mobile deep linking in your app. The benefit of using deep links for mobile apps is the ability for marketers to bring users directly to a specific location within the app. Here are 10 reasons to use mobile deep linking, and how to use mobile deep linking in your app. 0 Comments

Global Mobile Advertising Opportunities: Brazil. Russia, India & China

Russian Mobile Audience by Geographic Location

Mobile advertising is on the rise in Russia, India, Brazil, and China, which are all experiencing huge growth in the number of mobile users. Here's an overview and some tips on mobile marketing campaigns and strategies in the BRIC nations. Mobile advertising is on the rise in Russia, India, Brazil, and China, which are all experiencing huge growth in the number of mobile users. Here's an overview and some tips on mobile marketing campaigns and strategies in the BRIC nations. 0 Comments

iBeacon: Goodbye Showrooming, Hello In-Store Purchase

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Apple's iBeacon, an indoor positioning system that uses the latest version of Bluetooth, holds much promise for mobile advertising and location-based marketing. Here's how retailers and brands can develop a strategy to benefit from this technology. Apple's iBeacon, an indoor positioning system that uses the latest version of Bluetooth, holds much promise for mobile advertising and location-based marketing. Here's how retailers and brands can develop a strategy to benefit from this technology. 0 Comments

Google Buys Nest, Spends $3.2 Billion on 'Smart Home' Device Maker

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Google will pay $3.2 billion to buy Nest Labs, a firm that has set out to try and improve everyday items around the home such as smoke alarms and thermostats. The deal clearly positions Google as being ready for the new era of the "connected home." Google will pay $3.2 billion to buy Nest Labs, a firm that has set out to try and improve everyday items around the home such as smoke alarms and thermostats. The deal clearly positions Google as being ready for the new era of the "connected home." 0 Comments

Reports: NSA Used Google Cookies for Data Spying

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Just a few days after they ganged up on the government to ask them to curb the NSA's spying enthusiasm, tech giants are faced with another rather inconvenient truth: that the NSA is actually piggy-backing on Google cookies to gather intelligence. Just a few days after they ganged up on the government to ask them to curb the NSA's spying enthusiasm, tech giants are faced with another rather inconvenient truth: that the NSA is actually piggy-backing on Google cookies to gather intelligence. 0 Comments

Google, Facebook, Microsoft & Others Join Forces to Fight NSA Spying

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Google, Twitter, Microsoft and Facebook are among eight of the world's largest tech companies to sign a joint letter to US congress demanding reforms in the way government agencies collect user data. Their demands align with the USA Freedom Act. Google, Twitter, Microsoft and Facebook are among eight of the world's largest tech companies to sign a joint letter to US congress demanding reforms in the way government agencies collect user data. Their demands align with the USA Freedom Act. 0 Comments

Google's Eric Schmidt Tells iPhone Users How to Switch to Android

Google's Eric Schmidt

Google Executive Chairman Eric Schmidt wrote a rare and lengthy Google+ post by Schmidt over the weekend, giving the Apple community a comprehensive guide on to how to flee to his company's products. Not that they're likely regular Google+ users... Google Executive Chairman Eric Schmidt wrote a rare and lengthy Google+ post by Schmidt over the weekend, giving the Apple community a comprehensive guide on to how to flee to his company's products. Not that they're likely regular Google+ users... 0 Comments

Microsoft Opens Online Scroogled Merchandise Store

Scroogled T-shirt I'm Watching You

Microsoft has escalated its war on Google with their Scroogled campaign by releasing a line of Scroogled branded items such as T-shirts and mugs. Google seems to be taking the latest assault in stride, having a bit of fun at Microsoft's expense. Microsoft has escalated its war on Google with their Scroogled campaign by releasing a line of Scroogled branded items such as T-shirts and mugs. Google seems to be taking the latest assault in stride, having a bit of fun at Microsoft's expense. 0 Comments