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Google Now on Tap Makes App Search Optimization More Critical Than Ever

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Now on tap makes everything from text messages to social media posts searchable, and these new search capabilities could give apps the stickiness and functionality they've been missing. Now on tap makes everything from text messages to social media posts searchable, and these new search capabilities could give apps the stickiness and functionality they've been missing. 0 Comments

Google Upgrades AdWords Editor to Support Labels

Google AdWords Editor

Reacting to user feedback, Google has upgraded its AdWords Editor to fully support lables, upgraded URLs, targeted in-app mobile ads, and call only ads. Reacting to user feedback, Google has upgraded its AdWords Editor to fully support lables, upgraded URLs, targeted in-app mobile ads, and call only ads. 0 Comments

Facebook "Hello" Brings Local Search to Calls

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Facebook is testing an app called "Hello" that will allow users to see names and images of incoming callers on mobile regardless of whether or not they are saved as contacts. Facebook is testing an app called "Hello" that will allow users to see names and images of incoming callers on mobile regardless of whether or not they are saved as contacts. 0 Comments

App Indexing Will Now Affect Google Ranking

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With the launch of Google's new app indexing system, app install buttons will show up in Google searches and search rankings will also be used as a ranking signal for Android devices. With the launch of Google's new app indexing system, app install buttons will show up in Google searches. 0 Comments

SXSW 2015: Shazam Partners With Brands to Simplify Search

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Shazam's chief product officer, Daniel Danker, spoke with SEW's sister publication ClickZ at South by Southwest about a new feature on the brand's app that will use images and audio for search. Shazam's CPO spoke with SEW's sister publication ClickZ at SXSW about a new feature on the brand's app that will use images and audio for search. 0 Comments

Skyscanner Boosts Mobile, Customization Capabilities

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With its new DataArt partnership, global travel search engine Skyscanner for Business is focusing on becoming more user-friendly and more mobile-friendly. With its new DataArt partnership, global travel search engine Skyscanner for Business is focusing on becoming more user-friendly and more mobile-friendly. 0 Comments

Google App Searches Gmail for Upcoming Bills

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Now, users can tap the microphone and say, "Show me my bills" or "My bills due this week" within the app and their bills will appear. Now, users can tap the microphone and say, "Show me my bills" or "My bills due this week" within the app and their bills will appear. 0 Comments

Google AdWords Conversion Values Add Multiple Currency Support

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AdWords will now convert the payment currency for online retailers promoting products from an AdWords account that is billed in one currency and accepts payments in other currencies. AdWords will now convert the payment currency for online retailers promoting products from an AdWords account that is billed in one currency and accepts payments in other currencies. 0 Comments

YP Adds Social Sharing, Curated Collections to Mybook

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YP, the local search site that says its apps and website are used by more than 70 million visitors each month, has updated its mybook experience to allow users to share their mybook collections via email, SMS, Facebook, and Twitter. YP has updated its mybook experience to allow users to share their mybook collections via email, SMS, Facebook, and Twitter. 0 Comments

Mobile Advertising Measurement: Winning the Long Game

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Understanding the strengths and limitations of long-term and burst campaigns will enable you to implement successful mobile advertising strategies and improve the probability of achieving a strong return on your ad spend. It's essential to know your users and how they interact with your app. Mobile analytics will allow you to do that and help you win in the long game. 0 Comments

Search Apps Stealing Mobile Search Ad Revenues from Google [Report]

US Mobile Search Ad Spending 2012-2018

Google's dominance in paid search is taking a hit from the number of mobile apps that users are using on a daily basis, apps that often use alternative sources of revenue generation outside of Google ads. according to an eMarketer report. Google's dominance in paid search is taking a hit and is forecast to fall to 64.2% by 2016. Mobile ad spending is forecast to hit $28.41 billion by 2018. 0 Comments

Foursquare Splits App in Two, Separates Local Search From Check-ins

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Foursquare plans to eliminate check-in functionality, and instead focus on further developing local discovery and exploration functionality. Foursquare will be transitioning their check-in functionality to their new application Swarm. Foursquare plans to eliminate check-in functionality, and instead focus on further developing local discovery and exploration functionality. Foursquare will be transitioning their check-in functionality to their new application Swarm. 0 Comments

Google Fails to Keep Chrome for iOS Incognito Mode Searches Private

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UK development and design firm Parallax spotted the flaw in the latest version of the Chrome app that Google has updated to add support for Apple's iOS 7 mobile operating system and, perhaps ironically, a number of security improvements. UK development and design firm Parallax spotted the flaw in the latest version of the Chrome app that Google has updated to add support for Apple's iOS 7 mobile operating system and, perhaps ironically, a number of security improvements. 0 Comments

Blekko Brings Izik Search to iPhone, Android With New 'What's Nearby' Feature

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Blekko released the Izik search app for tablets earlier this year and now follows up with the smartphone version that aims to give important information to mobile users in the results "without clicking through multiple tiny blue links." Blekko released the Izik search app for tablets earlier this year and now follows up with the smartphone version that aims to give important information to mobile users in the results "without clicking through multiple tiny blue links." 0 Comments