Articles on APIs

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Centralizing Location Data: 3 Steps to Local SEO Success

foursquare-sim

National-local businesses with locations opening, closing or moving should take inventory of local business data and put processes in place to ensure it is constantly updated. National-local businesses with locations opening, closing or moving should take inventory of local business data and put processes in place to ensure it is constantly updated. 0 Comments

Hub Link Building With Majestic SEO

Majestic SEO Clique Hunter

Majestic SEO's Clique Hunter should be one of your go-to tools for link building due to its focus on sites that are (mostly) relevant and sites that are willing to link to others in your industry. Here's how to use it to find hubs and secure links. Majestic SEO's Clique Hunter should be one of your go-to tools for link building due to its focus on sites that are (mostly) relevant and sites that are willing to link to others in your industry. Here's how to use it to find hubs and secure links. 0 Comments

Android Wear: Google Reveals New Wearable Tech

Android Wear is a platform designed for smartwatches

Google has unveiled a new version of its Android operating system called Android Wear, designed specifically for use in wearable devices, as the firm seeks to provide developers with tools to build apps for new hardware form factors. Google has unveiled a new version of its Android operating system called Android Wear, designed specifically for use in wearable devices, as the firm seeks to provide developers with tools to build apps for new hardware form factors. 0 Comments

Unraveling Big Data with Dixon Jones from Majestic SEO Ahead of ClickZ Live NY

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How can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits of competitive and link data to search marketers and digital PR professionals around the world. How can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits of competitive and link data to search marketers and digital PR professionals around the world. 0 Comments

2013 Web Analytics Year in Review

70-plus Google Analytics Launches

Google Analytics changes included several improvements to the user interface, the introduction of several real-time reports, new APIs and a plethora of reports to help you understand visitor behavior through new segments and acquisition reports. Google Analytics changes included several improvements to the user interface, the introduction of several real-time reports, new APIs and a plethora of reports to help you understand visitor behavior through new segments and acquisition reports. 0 Comments

Can RTB Turn Display Into Search?

Purchase Funnel

Wouldn't it be great if display campaigns could behave similarly to search, driving highly targeted traffic when users are within the consideration stage on their path to purchase? Good news: this is possible with real-time bidding campaigns. Wouldn't it be great if display campaigns could behave similarly to search, driving highly targeted traffic when users are within the consideration stage on their path to purchase? Good news: this is possible with real-time bidding campaigns. 0 Comments

An Introduction to Facebook's New Page Insights

when-fans-are-online-facebook-insights

Facebook Page Insights is where page managers go to get key page performance metrics. There's a lot of data just waiting to be uncovered in the newest version of Facebook's analytics. Get familiar with the metrics you can track in this guide. Facebook Page Insights is where page managers go to get key page performance metrics. There's a lot of data just waiting to be uncovered in the newest version of Facebook's analytics. Get familiar with the metrics you can track in this guide. 0 Comments

How to Build an Analytics Package to Measure Off-Site Content Distribution

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Whether it's a publisher, social network, or curation platform, marketers have a hard time figuring out how to grade performance in a black hole of data. What to do? Use these tips as a framework to build your own analytics solution internally. Whether it's a publisher, social network, or curation platform, marketers have a hard time figuring out how to grade performance in a black hole of data. What to do? Use these tips as a framework to build your own analytics solution internally. 0 Comments

9 Points to Ponder About the New iPhone 5S/5C

Apple iPhone

The 5S and 5C sold more than 9 million units on opening weekend, so rumors of Apple’s demise clearly have been exaggerated. Let’s look at nine points to ponder about the new iPhone, both pros and cons, and what they might mean for us consumers. The 5S and 5C sold more than 9 million units on opening weekend, so rumors of Apple’s demise clearly have been exaggerated. Let’s look at nine points to ponder about the new iPhone, both pros and cons, and what they might mean for us consumers. 0 Comments

Google Finally Supports Paid and Organic Co-Optimization

adwords-paid-and-organic-report

With the new AdWords Paid & Organic report, Google is now encouraging more paid and organic integration. Co-optimization offers benefits. By digging into the data, you can find a significant number of opportunities on both sides of the search aisle. With the new AdWords Paid & Organic report, Google is now encouraging more paid and organic integration. Co-optimization offers benefits. By digging into the data, you can find a significant number of opportunities on both sides of the search aisle. 0 Comments

Google Analytics Finally Gives Developers Content Experiments API

google-analytics-content-experiments-overview

The same tool that allows users to use A/B content tests on their site is now available through an API. The new content experiments API allows developers to pick and choose from all the features and create a custom solution that fits their needs. The same tool that allows users to use A/B content tests on their site is now available through an API. The new content experiments API allows developers to pick and choose from all the features and create a custom solution that fits their needs. 0 Comments

14 Tips on How to Become a More Efficient SEO Professional

Begin To-Do List

Most SEO professionals live on the web, where distractions are myriad – from email to social media – and something new crops up almost every minute. These ideas and tactics will help you stop procrastinating, get focused, and be more productive! Most SEO professionals live on the web, where distractions are myriad – from email to social media – and something new crops up almost every minute. These ideas and tactics will help you stop procrastinating, get focused, and be more productive! 0 Comments

Mining Social Data to Create a Content Strategy

mine-social-data-for-amazing-insight

You can apply a smorgasbord of social data – from Facebook, Twitter, Google, Pinterest, and tools – in your strategic work to inform decision-making. But one of the most useful, and relevant currently, is in helping steer content ideas and strategy. You can apply a smorgasbord of social data – from Facebook, Twitter, Google, Pinterest, and tools – in your strategic work to inform decision-making. But one of the most useful, and relevant currently, is in helping steer content ideas and strategy. 0 Comments

7 Tips on How to be Found in a Post-Search World

wired

Users and visits are coming from a greater variety of places. Here’s how you can adapt to evolving user behavior to make sure your products, brands, and information is discoverable via interaction not involving Google or other search engines. Users and visits are coming from a greater variety of places. Here’s how you can adapt to evolving user behavior to make sure your products, brands, and information is discoverable via interaction not involving Google or other search engines. 0 Comments

Facebook Cuts Social Graph Access, Leaves Yandex Wondering What Happened

yandex-wonder

Yesterday Yandex launched Wonder, a search app that combines social network search to provide information on things you might like. Three hours after Wonder was launched, Facebook reportedly pulled search access for the app from its social network. Yesterday Yandex launched Wonder, a search app that combines social network search to provide information on things you might like. Three hours after Wonder was launched, Facebook reportedly pulled search access for the app from its social network. 0 Comments

Failure to Comply: Judge Orders Google to Reveal Paid Media Relationships

google-mallet

Google has been given clarification and a deadline of Friday to comply with a U.S. judge's order to disclose any paid relationships with the media. The judge said Google "failed to comply" with his order in the firm's patent litigation with Oracle. Google has been given clarification and a deadline of Friday to comply with a U.S. judge's order to disclose any paid relationships with the media. The judge said Google "failed to comply" with his order in the firm's patent litigation with Oracle. 0 Comments

Analyzing the Investment Market Using External Data

payvment-facebook

The connection between the data and your wallet is not always as straightforward as it could be. Let’s take a look at a real-life example and ask ourselves: what can we do with a proper piece of data if we apply some reasonable analysis behind it? The connection between the data and your wallet is not always as straightforward as it could be. Let’s take a look at a real-life example and ask ourselves: what can we do with a proper piece of data if we apply some reasonable analysis behind it? 0 Comments

Google Sends Oracle $4 Million Legal Bill

Android and Java logos

In a court filing, Google has asked that Oracle pay costs including printing and copy fees, compensation for expert appointments and filing fees for both printed and electronic excerpts over the course of the Android patent infringement case. In a court filing, Google has asked that Oracle pay costs including printing and copy fees, compensation for expert appointments and filing fees for both printed and electronic excerpts over the course of the Android patent infringement case. 0 Comments

Google Will Pay Oracle $0 In Damages in Android Copyright Case

Android and Java logos

Oracle wanted billions. Google offered millions. Even that $150,000 is out the window. Oracle has agreed to a grand total of nothing (that's $0 U.S.) in damages from Google in the long-running Java dispute. Judge asks: "is there a catch?" Oracle wanted billions. Google offered millions. Even that $150,000 is out the window. Oracle has agreed to a grand total of nothing (that's $0 U.S.) in damages from Google in the long-running Java dispute. Judge asks: "is there a catch?" 0 Comments

How to Mimic Enterprise SEO Tools & Gain Actionable Insights

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Enterprise SEO tools provide comprehensive site and competitor analysis – but some that provide incredible insight are also amazingly expensive. With a little manual effort and time you can create actionable reports at a fraction of the cost. Enterprise SEO tools provide comprehensive site and competitor analysis – but some that provide incredible insight are also amazingly expensive. With a little manual effort and time you can create actionable reports at a fraction of the cost. 0 Comments

Google Didn't Infringe on Oracle Patents, Jury Finds

Android and Java logos

The ruling brings an end to second phase in the ongoing battle over Android's use of Java code. Oracle had previously won a partial victory on the matter of copyright infringement, though the jury remained split on other elements of the case. The ruling brings an end to second phase in the ongoing battle over Android's use of Java code. Oracle had previously won a partial victory on the matter of copyright infringement, though the jury remained split on other elements of the case. 0 Comments

BloomReach Marketing Platform Aims to Expose Your Best Content in Organic Search & Social

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Cloud marketing platform BloomReach has launched with a suite of three intelligent discovery tools for businesses. BloomReach accomplishes some pretty incredible things for web businesses in need of a holistic, well-rounded marketing approach. Cloud marketing platform BloomReach has launched with a suite of three intelligent discovery tools for businesses. BloomReach accomplishes some pretty incredible things for web businesses in need of a holistic, well-rounded marketing approach. 0 Comments