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Bing Ads 2014 Recap

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In the past year, Bing has added features like product ads, auto-tagging and online insertion orders to make it easier to advertise on the network. In the past year, Bing has added features like product ads, auto-tagging and online insertion orders to make it easier to advertise on the network. 0 Comments

130 Questions to Ask When Choosing a Local Search Automation Tool

Map and Clipboard

Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Make a smarter decision when picking a company to team up with by asking these questions. Looking to team up with a local search automation vendor? These critical questions will help make the process less complicated and intimidating. 0 Comments

Schema.org Introduces New Elements for Actions

Action Schema

Schema is expanding its markup to include Actions, Potential Actions, and Entry Points. According to schema.org, the new schema is for helping websites "to describe the actions they enable and how these actions can be invoked." Schema is expanding its markup to include Actions, Potential Actions, and Entry Points. According to schema.org, the new schema is for helping websites "to describe the actions they enable and how these actions can be invoked." 0 Comments

Bing Webmaster Tools: An Overview

Bing Webmaster Tools Crawl Control

Bing's Webmaster Tools provides some great data for webmasters to use and address potential SEO issues. For those unfamiliar with Bing Webmaster Tools, this guide will walk you through the various features available to all webmasters. Bing's Webmaster Tools provides some great data for webmasters to use and address potential SEO issues. For those unfamiliar with Bing Webmaster Tools, this guide will walk you through the various features available to all webmasters. 0 Comments

Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

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Brands must proactively participate in the creation of, and interaction with, data (social, video, photos, etc.). Those who fail to use data to connect with target audiences face an uphill battle. Here's how you can leverage data sources today. Brands must proactively participate in the creation of, and interaction with, data (social, video, photos, etc.). Those who fail to use data to connect with target audiences face an uphill battle. Here's how you can leverage data sources today. 0 Comments

Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

weekly-rundown

Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". Here's a quick recap of search and social marketing news and tips from the past week. Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". Here's a quick recap of search and social marketing news and tips from the past week. 0 Comments

The Critically Important Role of Bing Ads in Search Marketing

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In trying to be more like AdWords, Bing Ads has mostly reached parity with AdWords. Importing campaigns into Bing Ads can now be done in a matter of minutes, not days. And search campaigns running on the Yahoo Bing Network often yield better ROAS. In trying to be more like AdWords, Bing Ads has mostly reached parity with AdWords. Importing campaigns into Bing Ads can now be done in a matter of minutes, not days. And search campaigns running on the Yahoo Bing Network often yield better ROAS. 0 Comments

Top 10 Countdown: Vital Online Marketing Tools

tools-wrenches

Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and others allow you to do certain tasks more efficiently. There are plenty of tools available to make the labor-intensive job of online marketing more manageable. Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and others allow you to do certain tasks more efficiently. There are plenty of tools available to make the labor-intensive job of online marketing more manageable. 0 Comments

7 Link Quality Metrics That Matter

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Focusing on links that have the most actual value (not taking SEO into consideration) will net you the links that the search engines want to value the most. Here's what you need to know to help you measure the quality of a link. Focusing on links that have the most actual value (not taking SEO into consideration) will net you the links that the search engines want to value the most. Here's what you need to know to help you measure the quality of a link. 0 Comments

Properly Attributing Email Campaigns in Analytics

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Many third parties will create email campaigns, distribute them to lists of prospective customers, and measure successful deliveries and click-throughs to your call to action. You need to go further: tag your inbound links with tracking parameters. Many third parties will create email campaigns, distribute them to lists of prospective customers, and measure successful deliveries and click-throughs to your call to action. You need to go further: tag your inbound links with tracking parameters. 0 Comments

Jybe Concierge Search Agent Discovers Restaurants & Suggests Dinner

Jybe restaurant and dinner recommendations

Two search technologists previously from Yahoo and Powerset have teamed up to create an app to turn searching on its head. Jybe aims to surface suggestions of movies to watch, books you will find interesting and restaurants or dishes you'll enjoy. Two search technologists previously from Yahoo and Powerset have teamed up to create an app to turn searching on its head. Jybe aims to surface suggestions of movies to watch, books you will find interesting and restaurants or dishes you'll enjoy. 0 Comments

Yahoo Redesigns Image & Video Search Results, Adds Getty Images

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Yahoo has unveiled new Image and video search results page layouts and features, based on a redesign, reengineering, and a new partnership with Getty Images. Features include autoplay video previews, a quality badge, and more. Yahoo has unveiled new Image and video search results page layouts and features, based on a redesign, reengineering, and a new partnership with Getty Images. Features include autoplay video previews, a quality badge, and more. 0 Comments

Future of SEO: Investment, Innovation & Integration

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It’s up to the individuals to adapt to a new way of working. From strategy to tactics to implementation – the platforms and tools are changing and so must we. Leaders like Rand Fishkin and Dixon Jones show us they way with investment and innovation. It’s up to the individuals to adapt to a new way of working. From strategy to tactics to implementation – the platforms and tools are changing and so must we. Leaders like Rand Fishkin and Dixon Jones show us they way with investment and innovation. 0 Comments

Make Second Tier Search Engines Part of Your Lead Generation Strategy

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Google and Bing can only get you so far. If you work in an extremely competitive industry you may find yourself paying anywhere from $30 to $50+ per click. Working with second tier engine/networks can provide an abundance of traffic at a low cost. Google and Bing can only get you so far. If you work in an extremely competitive industry you may find yourself paying anywhere from $30 to $50+ per click. Working with second tier engine/networks can provide an abundance of traffic at a low cost. 0 Comments

Why Google Beat Inktomi: the Inside Story From Former Engineer

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Inktomi back in the day was the top search engine and worth billions. But the story that you don't hear very often is how it died. Diego Basch, a current LinkedIn employee and former Inktomi engineer tells his version of the story. Inktomi back in the day was the top search engine and worth billions. But the story that you don't hear very often is how it died. Diego Basch, a current LinkedIn employee and former Inktomi engineer tells his version of the story. 0 Comments

Future of SEO: Change, Convergence, Collaboration

collaboration-seo

The way you work, the tools you use, and your approach to SEO has changed. Be open to changing the way you think about SEO and willing to change the way you view the search world. Take advantage of these opportunities, tools, and platforms. The way you work, the tools you use, and your approach to SEO has changed. Be open to changing the way you think about SEO and willing to change the way you view the search world. Take advantage of these opportunities, tools, and platforms. 0 Comments

YouTube Insult Generator Extracts (Some) Value from Trolls

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Let's be honest, YouTube comments most reflect the sess pool side of the internet. However Adrian Holovaty realized there might be some value to extract as they count as a sort of semistructured information. So he created a search engine for insults. Let's be honest, YouTube comments most reflect the sess pool side of the internet. However Adrian Holovaty realized there might be some value to extract as they count as a sort of semistructured information. So he created a search engine for insults. 0 Comments