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Conflicting PPC Trends: What They Mean & How to Fix Them

conflicting-opinions

When managing PPC campaigns, specific trends and statistics can be in direct conflict. These polarizing trends often occur with stats that should be parallel or at least trending similarly. Here’s how to make sense out of nonsense. When managing PPC campaigns, specific trends and statistics can be in direct conflict. These polarizing trends often occur with stats that should be parallel or at least trending similarly. Here’s how to make sense out of nonsense. 0 Comments

How to Forecast & Measure Your Marketing ROI with a Scorecard

marketing-scorecard

A marketing scorecard is a single spreadsheet that compares the potential or actual ROI from all channels. It’s easy to get lost in marketing data. A marketing scorecard is a simple tool that is easily communicated throughout the organization. A marketing scorecard is a single spreadsheet that compares the potential or actual ROI from all channels. It’s easy to get lost in marketing data. A marketing scorecard is a simple tool that is easily communicated throughout the organization. 0 Comments