Articles on AOV

RSS

Maximizing Profit in Shopping Campaigns

shoppingcart

Search marketing shopping campaigns like those used for Google Shopping can improve strategy and increase profit by utilizing the economic principles of marginal profit optimization. Search marketers can drive and maximize profits from Google Shopping by adjusting current strategy to consider the basic economic principles of marginal profit optimization. 0 Comments

Conflicting PPC Trends: What They Mean & How to Fix Them

conflicting-opinions

When managing PPC campaigns, specific trends and statistics can be in direct conflict. These polarizing trends often occur with stats that should be parallel or at least trending similarly. Here’s how to make sense out of nonsense. When managing PPC campaigns, specific trends and statistics can be in direct conflict. These polarizing trends often occur with stats that should be parallel or at least trending similarly. Here’s how to make sense out of nonsense. 0 Comments

How to Forecast & Measure Your Marketing ROI with a Scorecard

marketing-scorecard

A marketing scorecard is a single spreadsheet that compares the potential or actual ROI from all channels. It’s easy to get lost in marketing data. A marketing scorecard is a simple tool that is easily communicated throughout the organization. A marketing scorecard is a single spreadsheet that compares the potential or actual ROI from all channels. It’s easy to get lost in marketing data. A marketing scorecard is a simple tool that is easily communicated throughout the organization. 0 Comments