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Tools of the Trade

Mark Jackson recommends several useful tools for running an effective search engine optimization campaign. Mark Jackson recommends several useful tools for running an effective search engine optimization campaign. 0 Comments

The Search Engine Update - Number 153

This issue looks at Yahoo's offer to buy Overture, answers reader questions recaps top search engine stories from early July 2003. This issue looks at Yahoo's offer to buy Overture, answers reader questions recaps top search engine stories from early July 2003. 0 Comments

AOL Moves Fully To Google

AOL Search changed to being fully Google-powered last week, completing a transition that was announced in May. Now both paid listings and crawler-based editorial results come from Google. AOL Search changed to being fully Google-powered last week, completing a transition that was announced in May. Now both paid listings and crawler-based editorial results come from Google. 0 Comments

Open Directory Project Launches ODP Public Forums

A group of editors from the Open Directory Project have started an unofficial public forum to discuss issues and share information about the web's 'third' directory. A group of editors from the Open Directory Project have started an unofficial public forum to discuss issues and share information about the web's 'third' directory. 0 Comments

Yahoo Takes On MSN

No one doubts that Yahoo is one of the web's most popular portals. However, unlike its major rivals MSN and AOL, Yahoo has no "browser advantage" to drive traffic to its web site, a weakness that the new Yahoo Essentials program for Internet Explorer aims to correct. No one doubts that Yahoo is one of the web's most popular portals. However, unlike its major rivals MSN and AOL, Yahoo has no "browser advantage" to drive traffic to its web site, a weakness that the new Yahoo Essentials program for Internet Explorer aims to correct. 0 Comments

Searching The AOL Time Warner Way

Netscape Search used to be a powerhouse in the search world, because so many people were routed to it via the Netscape browser. Those heady days have declined, as Microsoft's Internet Explorer browser now commands the lion share of web users. However, Netscape Search has a new lease on life, via the AOL Time Warner network. Netscape Search used to be a powerhouse in the search world, because so many people were routed to it via the Netscape browser. Those heady days have declined, as Microsoft's Internet Explorer browser now commands the lion share of web users. However, Netscape Search has a new lease on life, via the AOL Time Warner network. 0 Comments

Searching The AOL Time Warner Way

Netscape Search used to be a powerhouse in the search world, because so many people were routed to it via the Netscape browser. Those heady days have declined, as Microsoft's Internet Explorer browser now commands the lion share of web users. However, Netscape Search has a new lease on life, via the AOL Time Warner network. Netscape Search used to be a powerhouse in the search world, because so many people were routed to it via the Netscape browser. Those heady days have declined, as Microsoft's Internet Explorer browser now commands the lion share of web users. However, Netscape Search has a new lease on life, via the AOL Time Warner network. 0 Comments

Consumer Group Asks FTC To Investigate Search Ads

Is it deceptive advertising to include paid listings in your search results and not clearly label them as ads? A group backed by consumer advocate Ralph Nader believes so, and it's asking the US Federal Trade Commission to take action against seven major search companies. Is it deceptive advertising to include paid listings in your search results and not clearly label them as ads? A group backed by consumer advocate Ralph Nader believes so, and it's asking the US Federal Trade Commission to take action against seven major search companies. 0 Comments