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Digital Data Trends – Search, Social, & Content Fusion

Key 2014 Digital Marketing Trends

One of the biggest challenges marketers face is understanding what to do with large amounts of data at hand. Here are some key trends that show how content, search, and social (and subsequent measurement) are morphing together. One of the biggest challenges marketers face is understanding what to do with large amounts of data at hand. Here are some key trends that show how content, search, and social (and subsequent measurement) are morphing together. 0 Comments

Paid Inclusion At Search Engines Gains Ground

Previously, I've written generally about the many new ways in which search engines aretrying to earn money from their search results. This month, we'll take a closerlook at one particular method, "paid inclusion," which is now in place at Ask Jeeves, LookSmart and Inktomi.In pay for inclusion, site owners pay money to guarantee that they will beincluded in a search engine's listings in greater depth than might ordinarilyoccur. Paid inclusion does not guarantee that pages will be ranked well forparticular search terms Previously, I've written generally about the many new ways in which search engines aretrying to earn money from their search results. This month, we'll take a closerlook at one particular method, "paid inclusion," which is now in place at Ask Jeeves, LookSmart and Inktomi.In pay for inclusion, site owners pay money to guarantee that they will beincluded in a search engine's listings in greater depth than might ordinarilyoccur. Paid inclusion does not guarantee that pages will be ranked well forparticular search terms 0 Comments