Articles on Anne Kennedy

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How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

Women in SEO

There's been a lot of talk about women being underrepresented in speaking at conferences – and the search industry in general. Women have more power than they give themselves credit for. It's time to stop complaining and do something to change it. There's been a lot of talk about women being underrepresented in speaking at conferences – and the search industry in general. Women have more power than they give themselves credit for. It's time to stop complaining and do something to change it. 0 Comments

The Demise of SEO Won't Be Caused by Personalization

Search engine optimization is evolving, not dead. Let's forget about rankings and focus on traffic and its quality, and improve the user experience. Search engine optimization is evolving, not dead. Let's forget about rankings and focus on traffic and its quality, and improve the user experience. 0 Comments

The Power of Virtual Search Engine Marketing

Outsourcing has hit virtually every industry, and now it has become a vital strategy for search engine marketing firms that not long ago insisted on attending to every detail. Here's how the trend is playing out. Outsourcing has hit virtually every industry, and now it has become a vital strategy for search engine marketing firms that not long ago insisted on attending to every detail. Here's how the trend is playing out. 0 Comments

Growing a Successful Search Marketing Business

Building a search marketing company holds the promise of both meaningful profits and a lot of fun -- but it takes hard work and some savvy business sense to be truly successful. Building a search marketing company holds the promise of both meaningful profits and a lot of fun -- but it takes hard work and some savvy business sense to be truly successful. 0 Comments

Affiliate Programs: Moneymakers or Brandbusters?

Search engine affiliate programs offer the promise of greatly increasing your online exposure and sales, but be careful: They can also displace your firm in search engine results and dilute your brand image. Search engine affiliate programs offer the promise of greatly increasing your online exposure and sales, but be careful: They can also displace your firm in search engine results and dilute your brand image. 0 Comments

Bungled Search Engine Optimization - Cleaning Up the Mess

Many advertising agencies, design firms, and even web hosting companies offer search engine marketing services for their customers. However, some of the methods they use to obtain top positions are considered to be spam by the major search engines. How do you tell the difference? Many advertising agencies, design firms, and even web hosting companies offer search engine marketing services for their customers. However, some of the methods they use to obtain top positions are considered to be spam by the major search engines. How do you tell the difference? 0 Comments

Bungled Search Engine Optimization - Cleaning Up the Mess

Many advertising agencies, design firms, and even web hosting companies offer search engine marketing services for their customers. However, some of the methods they use to obtain top positions are considered to be spam by the major search engines. How do you tell the difference? Many advertising agencies, design firms, and even web hosting companies offer search engine marketing services for their customers. However, some of the methods they use to obtain top positions are considered to be spam by the major search engines. How do you tell the difference? 0 Comments

Low Budget Search Engine Marketing

Need to be found in the search engines but can't afford to hire a search engine specialist? How can you attract visitors to your web site with little or no funding? Three experts share their proven low budget techniques. Need to be found in the search engines but can't afford to hire a search engine specialist? How can you attract visitors to your web site with little or no funding? Three experts share their proven low budget techniques. 0 Comments

Low Budget Search Engine Marketing

Need to be found in the search engines but can't afford to hire a search engine specialist? How can you attract visitors to your web site with little or no funding? Three experts share their proven low-budget techniques. Need to be found in the search engines but can't afford to hire a search engine specialist? How can you attract visitors to your web site with little or no funding? Three experts share their proven low-budget techniques. 0 Comments