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Google's Matt Cutts on SEO: A Retrospective (2006-2010)

matt-cutts-seo-mistakes

Welcome to the years of paid links. link bait, Caffeine, Google bombs, and page speed as a ranking factor. By this point, Google's Matt Cutts had plenty important things to teach us all about the evolving landscape of search and SEO. Welcome to the years of paid links. link bait, Caffeine, Google bombs, and page speed as a ranking factor. By this point, Google's Matt Cutts had plenty important things to teach us all about the evolving landscape of search and SEO. 0 Comments

All Google Display Network Conversions are NOT Created Equal

all-animals-are-equal

The temptation to lower your maximum cost-per-click can be too powerful to resist at times, but don't be fooled by lower max CPC! By lowering that price, you’re lowering the quality of your placements and, in turn, the quality of your conversions. The temptation to lower your maximum cost-per-click can be too powerful to resist at times, but don't be fooled by lower max CPC! By lowering that price, you’re lowering the quality of your placements and, in turn, the quality of your conversions. 0 Comments

Internal Linking to Promote Keyword Clusters

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A logical and well-coded site architecture that serves your visitors is critical. Here's how internal linking works, why clustering promotes the strength of sections of a website providing global ranking benefits faster, and how to build the links. A logical and well-coded site architecture that serves your visitors is critical. Here's how internal linking works, why clustering promotes the strength of sections of a website providing global ranking benefits faster, and how to build the links. 0 Comments