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Google Android's Next Destination: Audi, Honda, GM, Hyundai Cars

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Google has teamed up with car giants Audi, GM, Honda, and Hyundai, as well as chip designer Nvidia, to form the Open Automotive Alliance (OAA) to bring the Android mobile operating system to automobiles to create a "driving-optimized experience." Google has teamed up with car giants Audi, GM, Honda, and Hyundai, as well as chip designer Nvidia, to form the Open Automotive Alliance (OAA) to bring the Android mobile operating system to automobiles to create a "driving-optimized experience." 0 Comments

Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

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With costs and competition rising, marketers will need to adapt their approach to optimize mobile ad investments beyond the click and instead align campaigns with their ultimate business objectives – curating customer lifetime value and driving ROI. With costs and competition rising, marketers will need to adapt their approach to optimize mobile ad investments beyond the click and instead align campaigns with their ultimate business objectives – curating customer lifetime value and driving ROI. 0 Comments

Google Replaces Android Head Andy Rubin

Andy Rubin is Google vice president of engineering

Google's Andy Rubin has stepped down from his role as the head of the Android mobile operating system to "start a new chapter" at the Internet giant. Rubin will be replaced by Sundar Pichai, who presently heads the firm's Chrome and Apps division. Google's Andy Rubin has stepped down from his role as the head of the Android mobile operating system to "start a new chapter" at the Internet giant. Rubin will be replaced by Sundar Pichai, who presently heads the firm's Chrome and Apps division. 0 Comments