Articles on Amit Singhal

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Why I Shall No Longer Use The Term Link Building

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Link building certainly isn't dead, but as the areas covered by offsite factors increases, staying away from the term and using "signal driving" instead, might be a better fit. Link building certainly isn't dead, but as the areas covered by offsite factors increases, staying away from the term and using "signal driving" instead, might be a better fit. 0 Comments

Addressing Thin Content

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You need to take a detailed look at the mission of your content, what purpose it serves, and how your visitors digest and engage with your content. Use these tools to assess your content so you can determine where to adjust your focus. You need to take a detailed look at the mission of your content, what purpose it serves, and how your visitors digest and engage with your content. Use these tools to assess your content so you can determine where to adjust your focus. 0 Comments

Google Starts Blocking Access to Paid Search Keyword Data

Google Keyword Not Provided

Everyone has been concerned about the possibility of Google expanding "(not provided)" to also encompass paid search. Google has confirmed that AdWords is removing the query from the referrer on ad clicks originating from SSL searches on Google.com. Everyone has been concerned about the possibility of Google expanding "(not provided)" to also encompass paid search. Google has confirmed that AdWords is removing the query from the referrer on ad clicks originating from SSL searches on Google.com. 0 Comments

The Future of Link Building: 5 Important Messages

Link Building Future

Links are still at the core of Google's search algorithm, which means they are still a top SEO priority. And while link building can supercharge your content marketing efforts, you can still build links even if you don't have great content. Links are still at the core of Google's search algorithm, which means they are still a top SEO priority. And while link building can supercharge your content marketing efforts, you can still build links even if you don't have great content. 0 Comments

'OK Google': Desktop Voice Search is Here

google-hot-wording

Google has announced desktop voice search for Chrome has been release in beta for United States users. This functionality was publicly discussed nearly a year ago, but wasn't quite ready for use back in May 2013. Google has announced desktop voice search for Chrome has been release in beta for United States users. This functionality was publicly discussed nearly a year ago, but wasn't quite ready for use back in May 2013. 0 Comments

Google Hummingbird Takes Flight: Biggest Change to Search Since Caffeine

Google Hummingbird

Google quietly made a huge change to its core search technology in the past month, one that affects about 90 percent of searches worldwide. Calling it Hummingbird, the technological update of Google search is designed to handle more complex queries. Google quietly made a huge change to its core search technology in the past month, one that affects about 90 percent of searches worldwide. Calling it Hummingbird, the technological update of Google search is designed to handle more complex queries. 0 Comments

Guest Posting: A Quick Start Guide

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Done correctly, guest posting will generate great content, get social shares, drive traffic, attract links, and improve search rankings. This guide is designed to take you through the steps of a guest blogging campaign done the right way. Done correctly, guest posting will generate great content, get social shares, drive traffic, attract links, and improve search rankings. This guide is designed to take you through the steps of a guest blogging campaign done the right way. 0 Comments

OK Google: 'The End of Search as We Know It'

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Google is working toward its vision of what the future of search should be, and yesterday at the I/O event announced developments that are helping that vision become a reality. The question: How will businesses continue to remain relevant online? Google is working toward its vision of what the future of search should be, and yesterday at the I/O event announced developments that are helping that vision become a reality. The question: How will businesses continue to remain relevant online? 0 Comments

How to Start Building Your Author Rank: 6 Best Practices

Google Panda Author Rank

Building identity around top content is now an integral part of a strong digital marketing strategy, especially considering Author Rank may be more disruptive than all the Panda updates combined. Here's how you can prepare for the inevitable change. Building identity around top content is now an integral part of a strong digital marketing strategy, especially considering Author Rank may be more disruptive than all the Panda updates combined. Here's how you can prepare for the inevitable change. 0 Comments

Matt Cutts: Merchant Quality to Affect Google Search Rankings

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Google's Distinguished Engineer Matt Cutts has hinted at an upcoming Google update that is aimed at protecting searchers by lowering the rankings of merchants. It's all still pretty vague at this point, but here's what Cutts said Friday at SXSW. Google's Distinguished Engineer Matt Cutts has hinted at an upcoming Google update that is aimed at protecting searchers by lowering the rankings of merchants. It's all still pretty vague at this point, but here's what Cutts said Friday at SXSW. 0 Comments

Google Adding Explanations to Knowledge Graph

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Google is adding explanations to the “People also search for” section of the Knowledge Graph panel, to offer additional information and help searchers with discovery. The feature will roll out gradually as information becomes available. Google is adding explanations to the “People also search for” section of the Knowledge Graph panel, to offer additional information and help searchers with discovery. The feature will roll out gradually as information becomes available. 0 Comments

Google Warns of Upcoming Exact Match Domain Algorithm Change

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A tweet from Google’s head of web spam spells trouble for webmasters who have relied on keywords in their domain name to rank. Google's latest algorithm change is meant to reduce low quality exact match domains in search results. A tweet from Google’s head of web spam spells trouble for webmasters who have relied on keywords in their domain name to rank. Google's latest algorithm change is meant to reduce low quality exact match domains in search results. 0 Comments

Vitaly Borker Gets 4 Years for Threats, Terror Used to Boost Google Rankings

A man behind bars

Vitaly Borker, formerly of DecorMyEyes.com, was sentenced to four years in federal prison and ordered to pay almost $100,000 in fines and restitution for terrorizing and stalking customers who complained about his counterfeit goods. Vitaly Borker, formerly of DecorMyEyes.com, was sentenced to four years in federal prison and ordered to pay almost $100,000 in fines and restitution for terrorizing and stalking customers who complained about his counterfeit goods. 0 Comments

Star Trek Google Doodle Boldly Goes Where No Doodle Has Gone Before

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Trekkies and geeks worldwide will certainly rejoice at today's Google Doodle – complete with animations and its own storyline – that celebrates the 46th anniversary of the original "Star Trek" TV series, which originally aired September 8, 1966. Trekkies and geeks worldwide will certainly rejoice at today's Google Doodle – complete with animations and its own storyline – that celebrates the 46th anniversary of the original "Star Trek" TV series, which originally aired September 8, 1966. 0 Comments

Google: Sites With More DMCA Takedown Requests Will Rank Lower in Search Results

Google logo on wall

Google has announced an update to its search ranking systems that will penalize sites that have been the target of numerous copyright takedown requests, in a move that should please copyright holders who have long called for this move. Google has announced an update to its search ranking systems that will penalize sites that have been the target of numerous copyright takedown requests, in a move that should please copyright holders who have long called for this move. 0 Comments

Gmail Messages to Appear in Google SERPs

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Google has unveiled its latest search innovation – adding Gmail messages into search results. This is a trial which will let users see relevant content from personal messages in right-hand column of search page. Google has unveiled its latest search innovation – adding Gmail messages into search results. This is a trial which will let users see relevant content from personal messages in right-hand column of search page. 0 Comments

Semantic Search: The Eagle Has Landed

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Schema.org and the Knowledge Graph signal that a paradigm shift has already begun. Developing a firm grasp of how semantic search is influencing your specific entity type has become a necessity. Here’s what entity search changes mean for marketers. Schema.org and the Knowledge Graph signal that a paradigm shift has already begun. Developing a firm grasp of how semantic search is influencing your specific entity type has become a necessity. Here’s what entity search changes mean for marketers. 0 Comments

Nextag’s Fatal Sense of Google Entitlement

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Nextag isn't ranking on Google, so their search results must be biased, argues CEO Jeffrey Katz. But really, creating a compelling website that will rank atop Google’s search results is “gritty, at times miserable, and above all bloody hard work.” Nextag isn't ranking on Google, so their search results must be biased, argues CEO Jeffrey Katz. But really, creating a compelling website that will rank atop Google’s search results is “gritty, at times miserable, and above all bloody hard work.” 0 Comments

Google Searches Surge After Knowledge Graph Launch

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If one of Google’s goals in launching the Knowledge Graph was to increase the number of searches being conducted, then it seems the mission has been accomplished. Google reports an unspecified surge in search queries since it launched May 16. If one of Google’s goals in launching the Knowledge Graph was to increase the number of searches being conducted, then it seems the mission has been accomplished. Google reports an unspecified surge in search queries since it launched May 16. 0 Comments

Google's Search Quality Meeting Video: Where's the Beef?

Google Search Quality Meeting

Google has released an "uncut" 8-minute video of a search quality meeting to show the process of how Google improves its search engine. However, the video is hardly revealing – I wish they'd give us search marketers a little bit more meat. Google has released an "uncut" 8-minute video of a search quality meeting to show the process of how Google improves its search engine. However, the video is hardly revealing – I wish they'd give us search marketers a little bit more meat. 0 Comments

Will Google's Mobile Search AI Product Rival Apple's Siri?

Amit Singhal Google

As Google strives to bring actual knowledge into search and create a more intuitive user experience, rumors and speculation abound about Google’s artificial intelligence projects, possible product launches, and the future of mobile search. As Google strives to bring actual knowledge into search and create a more intuitive user experience, rumors and speculation abound about Google’s artificial intelligence projects, possible product launches, and the future of mobile search. 0 Comments

SEO & Personalization: An Evolving Relationship

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The search giants are leading us into a new era with the intentions of providing better search results. This leaves many uneasy in how to accept these changes. SEOs now must now remove their blinders and take advantage of the evolution of search. The search giants are leading us into a new era with the intentions of providing better search results. This leaves many uneasy in how to accept these changes. SEOs now must now remove their blinders and take advantage of the evolution of search. 0 Comments

Google Shows Evolution of Search, Launches Interactive Timeline

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What began as a pure search engine has evolved to include AdWords, Gmail, Google News, image search, universal search, Chrome, Instant search, Google+ and the +1 button, voice search, and more. See it all in a six minute video from Google. What began as a pure search engine has evolved to include AdWords, Gmail, Google News, image search, universal search, Chrome, Instant search, Google+ and the +1 button, voice search, and more. See it all in a six minute video from Google. 0 Comments

Google Gets Fresh with Algorithm Update Affecting 35% of Searches

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Google has updated their search algorithm with a freshness tweak to bring back the most recent results on queries on hot topics (e.g., news, sports) or recurring events. It is expected to affect about 35 percent of searches. Google has updated their search algorithm with a freshness tweak to bring back the most recent results on queries on hot topics (e.g., news, sports) or recurring events. It is expected to affect about 35 percent of searches. 0 Comments