Articles on Americans

RSS

Teens Love Google Voice Search

teens

A new study from Google shows that 55 percent of teens and 41 percent of adults use voice search more than once a day. A new study from Google shows that 55 percent of teens and 41 percent of adults use voice search more than once a day. 0 Comments

The Multi-Platform Majority Has Arrived. Are You Ready?

U.S. Total Device Owners 2000-2013

More than half of the U.S. digital population use multiple devices to access the web. As mobile carves out an ever-increasing piece of the digital pie, it's never been more critical to understand and align with the direction of consumer behavior. More than half of the U.S. digital population use multiple devices to access the web. As mobile carves out an ever-increasing piece of the digital pie, it's never been more critical to understand and align with the direction of consumer behavior. 0 Comments

The Secrets Online Searchers Keep [Study]

secret-searchers-ask

Ask.com revealed what people search for when no one else is looking, who they are hiding those searches from and the unorthodox places they browse the web (including the toilet) in the 2013 Online Consumer Search Habits report. Ask.com revealed what people search for when no one else is looking, who they are hiding those searches from and the unorthodox places they browse the web (including the toilet) in the 2013 Online Consumer Search Habits report. 0 Comments

48 Billion Video Views, 19.6 Billion Ad Views in July

dove-camera-shy-4

According to comScore, 187 million Americans watched more than 48 billion online content videos in July. YouTube's U.S. audience swelled 6 percent to 168 million in July, while their ad impressions grew 3 percent to 3.4 billion. According to comScore, 187 million Americans watched more than 48 billion online content videos in July. YouTube's U.S. audience swelled 6 percent to 168 million in July, while their ad impressions grew 3 percent to 3.4 billion. 0 Comments

Does Latest comScore Data Indicate Online Video Viewing Is Moving Sideways?

digital-video-strip

178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion, comScore reports. A rising tide is no longer lifting all the boats. There are winners and losers in the latest data. 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion, comScore reports. A rising tide is no longer lifting all the boats. There are winners and losers in the latest data. 0 Comments

Is Super Bowl Advertising Money Well Spent?

mobile-video-shares-for-sporting-events-adobe

The Adobe Digital Index analyzes the consumption patterns of sports-related video content across devices and how web traffic is impacted by television advertising around the Super Bowl to determine whether marketers will win big or fumble Sunday. The Adobe Digital Index analyzes the consumption patterns of sports-related video content across devices and how web traffic is impacted by television advertising around the Super Bowl to determine whether marketers will win big or fumble Sunday. 0 Comments

Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

election-day-2012-google-doodle

Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. Plus, YouTube has urged voters to document their vote and submit to the video-sharing site. Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. Plus, YouTube has urged voters to document their vote and submit to the video-sharing site. 0 Comments

The Growing Importance of International Mobile Search

mobile-phone

For a long time English has reigned as the most commonly used language of the Internet. But it only represents just over a quarter of total usage. Here’s why going multilingual should be a central priority for mobile search strategies. For a long time English has reigned as the most commonly used language of the Internet. But it only represents just over a quarter of total usage. Here’s why going multilingual should be a central priority for mobile search strategies. 0 Comments

Amazon Passes Google as Top Destination for Shopping Research [Report]

amazon-box

Thirty percent of all online shoppers start at Amazon to research products, according to a recent Forrester report. Google is no longer he first stop shop for product research among consumers, only attracting 13 percent of potential buyers. Thirty percent of all online shoppers start at Amazon to research products, according to a recent Forrester report. Google is no longer he first stop shop for product research among consumers, only attracting 13 percent of potential buyers. 0 Comments

Google Acquires (and Shuts Down) Trust Seal Company KikScore

kikscore-confidence-badge

Google’s second acquisition of the year is trust seal provider KikScore, based out of Washington, D.C. and Denver. Terms of the deal weren’t disclosed. As of June 28, KikScore's service will no longer be available to their 1,700+ customers. Google’s second acquisition of the year is trust seal provider KikScore, based out of Washington, D.C. and Denver. Terms of the deal weren’t disclosed. As of June 28, KikScore's service will no longer be available to their 1,700+ customers. 0 Comments

Google Loved More Than Apple, Facebook, Twitter in U.S. [Poll]

valentines-day-google-doodle-2012-6

Google is the most popular tech company in the U.S., with 82 percent of Americans having a favorable opinion and 53 percent indicating a “strongly” favorable opinion of the company, according to a new ABC News/Washington Post poll. Google is the most popular tech company in the U.S., with 82 percent of Americans having a favorable opinion and 53 percent indicating a “strongly” favorable opinion of the company, according to a new ABC News/Washington Post poll. 0 Comments

RIAA President: Google ‘Misused Its Power’ by Protesting SOPA

stop-sopa

Google abused its trust and misused its power when it blacked out its logo and encouraged its millions of users base to “Tell Congress: Please don’t censor the web!” At least according to the Recording Industry Association of America’s CEO. Google abused its trust and misused its power when it blacked out its logo and encouraged its millions of users base to “Tell Congress: Please don’t censor the web!” At least according to the Recording Industry Association of America’s CEO. 0 Comments

Facebook Fixes Cookie Issues as Lawmakers Urge FTC Privacy Probe

facebook-cookies

Reports that Facebook cookies were left in-tact after logout have lawmakers gunning for the social network. The tracking issue has since been fixed, but select data is still tracked and a patent indicates that all this tracking may be intentional. Reports that Facebook cookies were left in-tact after logout have lawmakers gunning for the social network. The tracking issue has since been fixed, but select data is still tracked and a patent indicates that all this tracking may be intentional. 0 Comments

71% of Online Americans Visit Video-Sharing Sites [Study]

video-sharing-site-usage-2006-2011

A new report finds that rural web users, aided by broadband access and mobile devices, parents, and more video content are helping in part to drive the explosive growth of video-sharing sites like YouTube and Vimeo. A new report finds that rural web users, aided by broadband access and mobile devices, parents, and more video content are helping in part to drive the explosive growth of video-sharing sites like YouTube and Vimeo. 0 Comments

Are Cars Becoming the Ultimate Mobile Selling Device?

toyota-touchscreen-window

New car technologies are opening new advertising opportunities for smart marketers to a potential audience that spends more than a billion hours per week in a vehicle. All online and mobile formats we currently use could also be done on four wheels. New car technologies are opening new advertising opportunities for smart marketers to a potential audience that spends more than a billion hours per week in a vehicle. All online and mobile formats we currently use could also be done on four wheels. 0 Comments

Macy’s.com Demonstrate Ways to #Fail with Your Country Selector

Macy's homepage

A friend recently tipped Michael Bonfils off on Macy’s new global strategy for International SEO and he almost fell off his chair. How can the company behind such a well known brand, make such critical mistakes with a global launch? A friend recently tipped Michael Bonfils off on Macy’s new global strategy for International SEO and he almost fell off his chair. How can the company behind such a well known brand, make such critical mistakes with a global launch? 0 Comments

May 2011 Online Video Rankings: Nielsen, comScore Agree to Disagree

YouTube Video in Facebook

The latest video ranking data for May 2011 is now available and about the only thing that any of the market research firms seem to agree upon is that online video and YouTube are bigger than a breadbox. The latest video ranking data for May 2011 is now available and about the only thing that any of the market research firms seem to agree upon is that online video and YouTube are bigger than a breadbox. 0 Comments

What Role Should the Government Play in Our (Searching) Lives?

An analysis of three years of queries reveals that search plays an important role in providing citizens with government-related information they need for their most pressing areas of need and assistance, in good times and bad. An analysis of three years of queries reveals that search plays an important role in providing citizens with government-related information they need for their most pressing areas of need and assistance, in good times and bad. 0 Comments