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Amazon Text Ads: To Do or Not To Do?

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Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are the new program's capabilities. Amazon Text Ads is comparable to AdWords Lite, though head terms get more conversions because it's still new. 0 Comments

Facebook Pulls Ahead of Google In Referral Traffic

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Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor in yet another area. Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor in yet another area. 0 Comments

Winter is Coming: How to Prepare for Holiday 2015

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The holidays are quickly approaching, and while mobile and cross-device tracking continue to be important, social buy buttons, Instagram ads and Gemini are emerging as new focus areas for marketers this year. The holidays are quickly approaching, and while mobile and cross-device tracking continue to be important, social buy buttons, Instagram ads and Gemini are emerging as new focus areas for marketers this year. 0 Comments

Which Google Brands Will Benefit From Alphabet?

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Industry experts see Google's search and ad business remaining relatively unchanged. However, the areas that fall under Alphabet could see a positive impact from the increased attention. Industry experts see Google's search and ad business remaining relatively unchanged. However, the areas that fall under Alphabet could see a positive impact from the increased attention. 0 Comments

Will Google’s Algorithm Give a Boost to the Dot Brand?

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Google changes its algorithm based on current search behaviors so it makes sense that Dot Brands don't affect ranking - however, there's a strong possibility that could change in the future. Google changes its algorithm based on current search behaviors so it makes sense that Dot Brands don't affect ranking - however, there's a strong possibility that could change in the future. 0 Comments

Can Siri's Voicemail Transcription Help Apple Pull Ahead?

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Siri transcribing voicemails is a feature rumored to be in the works. Could that help Apple pull ahead of Microsoft and Google when it comes to digital assistants and voice search? Siri transcribing voicemails is a feature rumored to be in the works. Could that help Apple pull ahead of Microsoft and Google when it comes to digital assistants and voice search? 0 Comments

Partnership Rewards Seahawks Fans for Searching with Bing

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Bing has been giving users rewards points for years, but a new partnership with the Seattle Seahawks marks the first time a third-party has been involved in the program. Bing has been giving users rewards points for years, but a new partnership with the Seattle Seahawks marks the first time a third-party has been involved in the program. 0 Comments

Local Search Take-Aways from Mary Meeker's 2015 Internet Trends Report

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Mary Meeker may be a venture capitalist and not a local marketing specialist, but the main Internet trends affecting her world - the growth of mobile and mobile wallets, in particular - are crucial to ours, as well. Mary Meeker may be a venture capitalist and not a local marketing specialist, but the main Internet trends affecting her world - the growth of mobile and mobile wallets, in particular - are crucial to ours, as well. 0 Comments

Google Buy Button a Reminder to Make Local Marketing Compelling

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The Google Buy button will serve as a reminder to local business owners that if they don't give consumers good reasons to visit their shops in person, the convenience of online will win out. The Google Buy button will serve as a reminder to local business owners that if they don't give consumers good reasons to visit their shops in person, the convenience of online will win out. 0 Comments

Google Buy Button – Is it Right for You?

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Said to gear up competition with Amazon, Google's Buy button is reportedly a few weeks from its launch. Will it be a beneficial addition to your shopping campaigns? Said to gear up competition with Amazon, Google's Buy button is reportedly a few weeks from its launch. Will it be a beneficial addition to your shopping campaigns? 0 Comments

The Amazon Change Engine

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While Bing attempts to emulate Google to produce relevant search results, Amazon is blazing an innovative trail as a change engine, redefining just how personalized and relevant search results can be for individual users. Amazon is blazing an innovative trail as a change engine, redefining just how personalized and relevant search results can be for individual users. 0 Comments

What to Do When Your Organic Landing Page Isn’t the Optimal Page

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SEOs are just as responsible for the user’s experience when they land on the page as they are on how to get them there in the first place. And that changes everything, especially when it comes to your SERP landing page. SEOs are just as responsible for the user’s experience when they land on the page as they are on how to get them there in the first place. 0 Comments

Why Mobile Web Still Matters in 2015

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With significant Web traffic coming from mobile devices, companies can't afford to ignore the mobile Web, according to SimilarWeb. With significant Web traffic coming from mobile devices, companies can't afford to ignore the mobile Web. 0 Comments

Amazon Steps Further Into Search With Amazon Echo

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If you have a solid liberty of experiential content on your site, it will be many decades before Siri, Cortina, Google Now, or Amazon's Alexa poses any threat to your traffic. If you have a solid liberty of experiential content on your site, it will be many decades before Amazon's Alexa poses any threat to your traffic. 0 Comments

Amazon Echo Could Sneak Voice Search Into Users' Living Rooms

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Last Thursday, Amazon quietly released Echo, a device that uses voice command technology to answer questions, play music, and make shopping lists. Will the company take the next step to voice-controlled shopping? Last Thursday, Amazon quietly released Echo, a device that uses voice command technology to answer questions, play music, and make shopping lists. Will the company take the next step to voice-controlled shopping? 0 Comments