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Local Search Take-Aways from Mary Meeker's 2015 Internet Trends Report

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Mary Meeker may be a venture capitalist and not a local marketing specialist, but the main Internet trends affecting her world - the growth of mobile and mobile wallets, in particular - are crucial to ours, as well. Mary Meeker may be a venture capitalist and not a local marketing specialist, but the main Internet trends affecting her world - the growth of mobile and mobile wallets, in particular - are crucial to ours, as well. 0 Comments

Google Buy Button a Reminder to Make Local Marketing Compelling

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The Google Buy button will serve as a reminder to local business owners that if they don't give consumers good reasons to visit their shops in person, the convenience of online will win out. The Google Buy button will serve as a reminder to local business owners that if they don't give consumers good reasons to visit their shops in person, the convenience of online will win out. 0 Comments

Google Buy Button – Is it Right for You?

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Said to gear up competition with Amazon, Google's Buy button is reportedly a few weeks from its launch. Will it be a beneficial addition to your shopping campaigns? Said to gear up competition with Amazon, Google's Buy button is reportedly a few weeks from its launch. Will it be a beneficial addition to your shopping campaigns? 0 Comments

The Amazon Change Engine

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While Bing attempts to emulate Google to produce relevant search results, Amazon is blazing an innovative trail as a change engine, redefining just how personalized and relevant search results can be for individual users. Amazon is blazing an innovative trail as a change engine, redefining just how personalized and relevant search results can be for individual users. 0 Comments

What to Do When Your Organic Landing Page Isn’t the Optimal Page

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SEOs are just as responsible for the user’s experience when they land on the page as they are on how to get them there in the first place. And that changes everything, especially when it comes to your SERP landing page. SEOs are just as responsible for the user’s experience when they land on the page as they are on how to get them there in the first place. 0 Comments

Why Mobile Web Still Matters in 2015

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With significant Web traffic coming from mobile devices, companies can't afford to ignore the mobile Web, according to SimilarWeb. With significant Web traffic coming from mobile devices, companies can't afford to ignore the mobile Web. 0 Comments

Amazon Steps Further Into Search With Amazon Echo

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If you have a solid liberty of experiential content on your site, it will be many decades before Siri, Cortina, Google Now, or Amazon's Alexa poses any threat to your traffic. If you have a solid liberty of experiential content on your site, it will be many decades before Amazon's Alexa poses any threat to your traffic. 0 Comments

Amazon Echo Could Sneak Voice Search Into Users' Living Rooms

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Last Thursday, Amazon quietly released Echo, a device that uses voice command technology to answer questions, play music, and make shopping lists. Will the company take the next step to voice-controlled shopping? Last Thursday, Amazon quietly released Echo, a device that uses voice command technology to answer questions, play music, and make shopping lists. Will the company take the next step to voice-controlled shopping? 0 Comments

Amazon and Google: Friends, Enemies or Frenemies?

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Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords. Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords. 0 Comments

Paid Media Is the Future

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Marketers are evolving away from the need to be paid search and display specialists and toward the need to be more broadly educated paid media specialists. Marketers are evolving away from the need to be paid search and display specialists and toward the need to be more broadly educated paid media specialists. 0 Comments

Product Listing Ads – An Evaluation

Tent Product Listing Ads

The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on the industry. The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on the industry. 0 Comments

Bing Ads 2014 Recap

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In the past year, Bing has added features like product ads, auto-tagging and online insertion orders to make it easier to advertise on the network. In the past year, Bing has added features like product ads, auto-tagging and online insertion orders to make it easier to advertise on the network. 0 Comments

Apparel PPC: Zappos Dominates the Competition

Shoe Love

When it comes to paid search advertising in the apparel category, Zappos is king, according to a new report from AdGooroo, which examined U.S. Google AdWords data from Q2 2014 and also revealed the top 20 apparel keywords by spend. When it comes to paid search advertising in the apparel category, Zappos is king, according to a new report from AdGooroo, which examined U.S. Google AdWords data from Q2 2014 and also revealed the top 20 apparel keywords by spend. 0 Comments