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Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

The Right Table Saw for Your Shop

Reaching buyers earlier in the purchase cycle has benefits. Done right, buyers will return as they near the end of the purchase funnel. Done consistently, buyers will begin to see your brand as the go-to authority in your industry. Reaching buyers earlier in the purchase cycle has benefits. Done right, buyers will return as they near the end of the purchase funnel. Done consistently, buyers will begin to see your brand as the go-to authority in your industry. 0 Comments

10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

Lite Can Still be Powerful

Full-blown, robust SEO audits are not necessary for every website. Lite SEO audits can yield important insights. And for small to medium sized business owners, this process can be completed relatively quickly and without breaking the bank. Full-blown, robust SEO audits are not necessary for every website. Lite SEO audits can yield important insights. And for small to medium sized business owners, this process can be completed relatively quickly and without breaking the bank. 0 Comments

Top 10 Ways to Stretch Your Advertising Dollars

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With the holiday shopping season roaring ahead, you'll be looking to get the most bang out of your marketing buck. From spending more efficiently to finding new advertising outlets to explore, here are 10 great ways to make your money work harder. With the holiday shopping season roaring ahead, you'll be looking to get the most bang out of your marketing buck. From spending more efficiently to finding new advertising outlets to explore, here are 10 great ways to make your money work harder. 0 Comments

YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX

TRX Training Zone

Typically, TRX aims to spend $40 on online advertising for each sale it generates from its ads. When TRX tested YouTube for the launch of a new product, the company generated an advertising cost per sale of $14, about 65% lower than their average. Typically, TRX aims to spend $40 on online advertising for each sale it generates from its ads. When TRX tested YouTube for the launch of a new product, the company generated an advertising cost per sale of $14, about 65% lower than their average. 0 Comments

71% of Online Americans Visit Video-Sharing Sites [Study]

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A new report finds that rural web users, aided by broadband access and mobile devices, parents, and more video content are helping in part to drive the explosive growth of video-sharing sites like YouTube and Vimeo. A new report finds that rural web users, aided by broadband access and mobile devices, parents, and more video content are helping in part to drive the explosive growth of video-sharing sites like YouTube and Vimeo. 0 Comments

Mapping Search Strategy to the Buy Cycle

A breakdown of the four major stages of a buy cycle, and opportunities in which search marketing, SEO, and PPC can be incorporated. A breakdown of the four major stages of a buy cycle, and opportunities in which search marketing, SEO, and PPC can be incorporated. 0 Comments

The Link Bait Recipe

A good link building philosophy is to always start with great, compelling content, and let the links follow naturally. But it's difficult to garner links by being positive, helpful, and excellent. Links will come much easier if you're negative, conniving, and base. A good link building philosophy is to always start with great, compelling content, and let the links follow naturally. But it's difficult to garner links by being positive, helpful, and excellent. Links will come much easier if you're negative, conniving, and base. 0 Comments

Every Picture Tells a Story: Non-text Contextual Ads

Like contextual text ads, image ads must distract the user and sell a product quickly. See four examples of image ads that accomplish this with varying degrees of success. Like contextual text ads, image ads must distract the user and sell a product quickly. See four examples of image ads that accomplish this with varying degrees of success. 0 Comments

Can Social Media Work in Big Business?

Social media is taking the industry by storm, but justifying it to VPs in the boardroom can be tough. What types of social media will prove productive? Social media is taking the industry by storm, but justifying it to VPs in the boardroom can be tough. What types of social media will prove productive? 0 Comments