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Converged Media: Maximizing Consumer Engagement in a Digital World

converged-media-venn-diagram

Converged media represents the overlap of any combination of paid, owned, and earned media types. Savvy businesses recognize the opportunity in this overlap. Before a business or brand can capitalize, they must conquer some management challenges. Converged media represents the overlap of any combination of paid, owned, and earned media types. Savvy businesses recognize the opportunity in this overlap. Before a business or brand can capitalize, they must conquer some management challenges. 0 Comments

SearchDay | Top Signs Your Site Isn't Ready for Prime Time

Today's search engine marketing news and opinion: Top Signs Your Site Isn't Ready for Prime Time, Part 2; Yahoo! Launches Search Pad, a Personal Research Tool; SES Webcast with Charlene Li, Co-Author, Groundswell, Tomorrow; and more. Today's search engine marketing news and opinion: Top Signs Your Site Isn't Ready for Prime Time, Part 2; Yahoo! Launches Search Pad, a Personal Research Tool; SES Webcast with Charlene Li, Co-Author, Groundswell, Tomorrow; and more. 0 Comments