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7 Tips to Ensure Your SEO Strategy Supports Your Brand

Branding Iron

Sitelinks, logo schema, brand image alt tagging, Google+, publisher tagging, local listings, and looking beyond the first page of brand results are seven areas where you need to make sure the brand is given its fair share of SEO attention. Sitelinks, logo schema, brand image alt tagging, Google+, publisher tagging, local listings, and looking beyond the first page of brand results are seven areas where you need to make sure the brand is given its fair share of SEO attention. 0 Comments

SEO, Your Website & You: 5 Myths & 10 Tips

SEO Tips

You can still easily find many irrelevant, misplaced, or simply erroneous bits of information about SEO. Here are five that need to die really horrible deaths. On the flipside, don't miss out on these 10 SEO opportunities that really matter. You can still easily find many irrelevant, misplaced, or simply erroneous bits of information about SEO. Here are five that need to die really horrible deaths. On the flipside, don't miss out on these 10 SEO opportunities that really matter. 0 Comments

How to do SEO for Local Business, WITHOUT Content Marketing

Get Found Locally

Content marketing isn't a must if you want your local business to succeed. By switching your focus to usability and community, and understanding a few important things about how local SEO works, you can beat competitors who invest heavily in content. Content marketing isn't a must if you want your local business to succeed. By switching your focus to usability and community, and understanding a few important things about how local SEO works, you can beat competitors who invest heavily in content. 0 Comments

How to Use Images in Your Link Building Campaigns

Funny Cat

You should make images a part of your link campaigns. Here are some tips on what make a good image (and a bad image), some publishing guidelines, where to find images, how to use them legally and responsibly, and a couple helpful photo tools. You should make images a part of your link campaigns. Here are some tips on what make a good image (and a bad image), some publishing guidelines, where to find images, how to use them legally and responsibly, and a couple helpful photo tools. 0 Comments

Image Optimization: How to Rank on Image Search

Image Optimization

Ranking on image search requires both the optimization of images and page elements to promote the ranking of those images in search, as well as optimization of images and image sizes so they load faster and improve page speed. Here's how to do it. Ranking on image search requires both the optimization of images and page elements to promote the ranking of those images in search, as well as optimization of images and image sizes so they load faster and improve page speed. Here's how to do it. 0 Comments

21 Best FREE SEO Tools for On-Page Optimization

Fight with tools

To reach the top of the SERPs and stay there, your website must deserve to be there. It needs to be the best in class. It must offer the best user experience in that niche. Fortunately, a number of free tools can help you achieve that goal. To reach the top of the SERPs and stay there, your website must deserve to be there. It needs to be the best in class. It must offer the best user experience in that niche. Fortunately, a number of free tools can help you achieve that goal. 0 Comments

Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

Test tubes

Testing a new website may seem overwhelming, but there are things every team member can do to assist in the pre-launch process. If you can rally your team around these 25 tests, no one person needs to bear the full weight of a site launch. Testing a new website may seem overwhelming, but there are things every team member can do to assist in the pre-launch process. If you can rally your team around these 25 tests, no one person needs to bear the full weight of a site launch. 0 Comments

How to Train a Link Builder From Scratch

why

Link building is hard work. But you can teach individuals with the right skills and work ethic to become an awesome link builder – even if they have little (or no) experience. Here's an in-depth lesson plan to help you train new link builders. Link building is hard work. But you can teach individuals with the right skills and work ethic to become an awesome link builder – even if they have little (or no) experience. Here's an in-depth lesson plan to help you train new link builders. 0 Comments

Link Building A-Z Guide – Definitions & Terms

link-building-terms

For search engine optimization newbies (including people who are both learning about building links and clients who seek link services), this helpful glossary will help define some of the more common link building terminology, from A to Z. For search engine optimization newbies (including people who are both learning about building links and clients who seek link services), this helpful glossary will help define some of the more common link building terminology, from A to Z. 0 Comments

SEO Cheat Sheet: 15 Common Oversights Found During Site Audits

hosting-server-issues

SEO has become a very complex job. Has it become too complicated for you to continue doing it yourself? Use this helpful list and related questions to test your SEO knowledge – and determine whether it's time to call in an SEO professional. SEO has become a very complex job. Has it become too complicated for you to continue doing it yourself? Use this helpful list and related questions to test your SEO knowledge – and determine whether it's time to call in an SEO professional. 0 Comments

How to Dominate the Entire First Page of Bing

home-depot-bing-serp-twitter

Owning the first page of Google is a great first step to a successful reputation management campaign; however, Google isn't the only game in town. Next up, you'll want to monopolize your brand real estate on Page 1 of Bing. Here's how to do it. Owning the first page of Google is a great first step to a successful reputation management campaign; however, Google isn't the only game in town. Next up, you'll want to monopolize your brand real estate on Page 1 of Bing. Here's how to do it. 0 Comments

Augmented Reality & SEO: Search in an Annotated World

augmented-reality-nearby-noka

AR has experienced a slow evolution. While users have struggled with a fragmented ecosystem of AR apps, marketers have struggled with how to fit it into their marketing plans. But with the debut of Google Glass, all that is about to change. AR has experienced a slow evolution. While users have struggled with a fragmented ecosystem of AR apps, marketers have struggled with how to fit it into their marketing plans. But with the debut of Google Glass, all that is about to change. 0 Comments

Pure Spam: What Are Google Penalties & What to Do to Recover

google-spam-can

Manual spam penalties of any type are difficult to recover from – especially if they are severe. These suggestions will give you places you can start to look, and things to do, to help lift 10 possible manual actions applied by Google. Manual spam penalties of any type are difficult to recover from – especially if they are severe. These suggestions will give you places you can start to look, and things to do, to help lift 10 possible manual actions applied by Google. 0 Comments

The Myth of Content Marketing, the New SEO & Penguin 2.0

content-marketing-2013-buzzword

Content marketing isn't the "new SEO" – or even new. Have you been drinking the Kool-Aid and not spending enough time on your search optimization? Here are 12 things you should check with the arrival of Google Penguin 2.0 and more changes coming. Content marketing isn't the "new SEO" – or even new. Have you been drinking the Kool-Aid and not spending enough time on your search optimization? Here are 12 things you should check with the arrival of Google Penguin 2.0 and more changes coming. 0 Comments

5 Pillars of a Successful Modern Web Design

click-here-image

The SEO practices you implement in site design that optimize for search engines should be invisible. Modern day web design success requires a multi-function, multi-skilled approached to ensure maximum impact for your business. Balance is key. The SEO practices you implement in site design that optimize for search engines should be invisible. Modern day web design success requires a multi-function, multi-skilled approached to ensure maximum impact for your business. Balance is key. 0 Comments

14 Tips on How to Become a More Efficient SEO Professional

Begin To-Do List

Most SEO professionals live on the web, where distractions are myriad – from email to social media – and something new crops up almost every minute. These ideas and tactics will help you stop procrastinating, get focused, and be more productive! Most SEO professionals live on the web, where distractions are myriad – from email to social media – and something new crops up almost every minute. These ideas and tactics will help you stop procrastinating, get focused, and be more productive! 0 Comments

Dramatically Raise the Value of Any Piece of Content with These 27 Tactics

raise-your-content-value

By implementing these tactics (which range from keyword targeting to link analysis to content usability tips), you will dramatically improve the value of your content for readers, users, customers, and engines – and absolutely own your vertical. By implementing these tactics (which range from keyword targeting to link analysis to content usability tips), you will dramatically improve the value of your content for readers, users, customers, and engines – and absolutely own your vertical. 0 Comments

Why Thin Content is Hurting Your Ecommerce Site & How to Fix It

thin-content-definition

Google’s Panda update has changed the rules. Ecommerce businesses are now forced to think like traditional websites and focus on content. SEO is now paramount, and it all begins by understanding that thin content is a problem that needs a solution. Google’s Panda update has changed the rules. Ecommerce businesses are now forced to think like traditional websites and focus on content. SEO is now paramount, and it all begins by understanding that thin content is a problem that needs a solution. 0 Comments

10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

Lite Can Still be Powerful

Full-blown, robust SEO audits are not necessary for every website. Lite SEO audits can yield important insights. And for small to medium sized business owners, this process can be completed relatively quickly and without breaking the bank. Full-blown, robust SEO audits are not necessary for every website. Lite SEO audits can yield important insights. And for small to medium sized business owners, this process can be completed relatively quickly and without breaking the bank. 0 Comments

SEO Audits & the Web Developer Plugin: 12 Helpful Features for the Technical SEO

Web Developer Display Alt Attributes

When performing SEO audits, the right tools can make it easier to collect the necessary intelligence. Here’s a walk-through of 12 helpful features of the Web Developer Plugin (for Firefox and Chrome), which provides a boatload of functionality. When performing SEO audits, the right tools can make it easier to collect the necessary intelligence. Here’s a walk-through of 12 helpful features of the Web Developer Plugin (for Firefox and Chrome), which provides a boatload of functionality. 0 Comments

23-Point Web Content Litmus Test: Is It Truly Unique, Engaging & High Quality?

litmus-test

Use this guide to evaluate a new article, blog post, video or audio content before hitting publish to ensure you’ve achieved the right mix of quality, engagement, relevance, and originality for regular people and search engines alike. Use this guide to evaluate a new article, blog post, video or audio content before hitting publish to ensure you’ve achieved the right mix of quality, engagement, relevance, and originality for regular people and search engines alike. 0 Comments

Mobile Sites: Choosing an Implementation Process & Strategies

what-is-the-size-of-the-mobile-market

No matter your approach, the mobile landscape is a tricky, expansive space of uncertainty filled with twists and turns that would give even the most solid minded developer or site owner points to pause. Here’s a guide to help you go mobile. No matter your approach, the mobile landscape is a tricky, expansive space of uncertainty filled with twists and turns that would give even the most solid minded developer or site owner points to pause. Here’s a guide to help you go mobile. 0 Comments

Life After Google Penguin – Going Beyond the Name

Penguins at the Googleplex

Don't try too hard to look for dates and names of updates. Rather, look more to the effects as Google’s algorithm evolves so you can adapt accordingly. What really matters is that Google is looking harder at link spam now, so you should be too. Don't try too hard to look for dates and names of updates. Rather, look more to the effects as Google’s algorithm evolves so you can adapt accordingly. What really matters is that Google is looking harder at link spam now, so you should be too. 0 Comments

How the Web Uses Anchor Text in Internal Linking [Study]

anchor-text-by-number-of-words

Internal anchor text can significantly impact search visibility. This research includes data from more than 3,000 ecommerce and non-ecommerce domains and examines more than 280,000 internal links and their corresponding anchor text. Internal anchor text can significantly impact search visibility. This research includes data from more than 3,000 ecommerce and non-ecommerce domains and examines more than 280,000 internal links and their corresponding anchor text. 0 Comments