Articles on algorithms

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Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

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After recovering from Panda, it’s easy to quickly celebrate and move on. But instead of dancing in the streets, you should perform a post-recovery analysis to keep Panda at bay. This post provides five tips for performing a post-recovery analysis. After recovering from Panda, it’s easy to celebrate and move on. But instead of dancing in the streets, you should perform a post-recovery analysis. 0 Comments

Google Penguin 3.0 Likely in 2014, Says John Mueller

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In addition to working on a Penguin update before the year ends, Mueller has said Google is working to improve the speed of its algorithms overall. In addition to working on a Penguin update before the year ends, Mueller has said Google is working to improve the speed of its algorithms overall. 0 Comments

Ranking Boost Possible Without Penguin Refresh From Google

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Google Webmaster Trends analyst John Mueller says sites shouldn't focus on individual factors of individual algorithms, but rather on fixing sites themselves to improve rankings. John Mueller says sites shouldn't focus on individual factors of individual algorithms, but rather on fixing sites themselves to improve rankings. 0 Comments

Is SEO Dead? NOOOOOOO!

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Enough! The authors and publishers of "SEO is dead" articles must stop trying to pass off mythical and erroneous statements as facts and stop talking negatively about the industry with only a surface knowledge of what it takes to succeed at SEO now. SEO isn't dead, on life support, or even suffering from a really bad case of the sniffles. SEO is alive and constantly evolving as Google changes. 0 Comments

Matt Cutts: Google Won't Devalue Links Anytime Soon

Matt Cutts

With Google stepping up its efforts to penalize link networks and those who buy and sell links, and algorithms like Panda meant to reward sites with high-quality content, how important will backlinks be to Google's search algorithm in the future? With Google stepping up its efforts to penalize link networks and those who buy and sell links, and algorithms like Panda meant to reward sites with high-quality content, how important will backlinks be to Google's search algorithm in the future? 0 Comments

Matt Cutts: Google Search Result Positions Aren't Weighted Differently

Matt Cutts

Regardless of which page or organic position your site appears in Google's search results pages, specific positions on the page aren't isolated or reserved for different weightings of the algorithm to give different signals different priority. Regardless of which page or organic position your site appears in Google's search results pages, specific positions on the page aren't isolated or reserved for different weightings of the algorithm to give different signals different priority. 0 Comments

Google Officially Launches Local Results Carousel

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When a user searches for a local results on Google, such as a restaurant or hotel, there is now a horizontal carousel which features thumbnails, ratings, as well as the number of Google+ reviews. Users can then scroll sideways to see more results. When a user searches for a local results on Google, such as a restaurant or hotel, there is now a horizontal carousel which features thumbnails, ratings, as well as the number of Google+ reviews. Users can then scroll sideways to see more results. 0 Comments

Is it Time to Take a Machete to Your SEO Strategy?

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Has your site been subject to a steady decline in organic search traffic? Or even hit by a penalty? Either of these are likely signals that something is wrong in how Google perceives your site. It's time to get clean and let go of bad SEO practices. Has your site been subject to a steady decline in organic search traffic? Or even hit by a penalty? Either of these are likely signals that something is wrong in how Google perceives your site. It's time to get clean and let go of bad SEO practices. 0 Comments

Meet the New AdWords Flexible Bid Strategies: When to Use Them & What's Missing

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These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were previously available and also allow you to mix and match bid rules across campaign and ad groups. These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were previously available and also allow you to mix and match bid rules across campaign and ad groups. 0 Comments

7 Habits of Highly Effective SEO

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Proper SEO efforts need to be worked on a regular basis to realize the types of gains that can deliver really solid, long-lasting and “optimized” (optimal) results. These are the seven key ingredients that go into an ongoing SEO effort. Proper SEO efforts need to be worked on a regular basis to realize the types of gains that can deliver really solid, long-lasting and “optimized” (optimal) results. These are the seven key ingredients that go into an ongoing SEO effort. 0 Comments

SEO, Why You Are Doing it Wrong

Impact of the Penguin algorithmic penalty

Trent Harbour's site was bitten by Penguin. This is a cautionary tale of missteps towards the problem of ranking on search engines. It is also an examination into why small businesses are completely at a loss as to what constitutes “ethical” SEO. Trent Harbour's site was bitten by Penguin. This is a cautionary tale of missteps towards the problem of ranking on search engines. It is also an examination into why small businesses are completely at a loss as to what constitutes “ethical” SEO. 0 Comments

SEO Implications of Google’s Third Party Commenting System

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Whether or not Google's commenting system becomes reality, the chances of it being a new signal in their ranking algorithms should be enough to encourage many webmasters to consider switching to this system from whatever they currently use. Whether or not Google's commenting system becomes reality, the chances of it being a new signal in their ranking algorithms should be enough to encourage many webmasters to consider switching to this system from whatever they currently use. 0 Comments

Google’s Unnatural Links Messages: The Shot Heard 'round the SEO World?

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Do the "unnatural links" messages sent out by Google represent an algorithm assisted human review of a specific link building tactic? If so, this will have big SEO implications. The clock could be ticking for millions of publishers worldwide. Do the "unnatural links" messages sent out by Google represent an algorithm assisted human review of a specific link building tactic? If so, this will have big SEO implications. The clock could be ticking for millions of publishers worldwide. 0 Comments

Search Engine Algorithm Research & Testing

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With so many variables, it’s hard to devise tests that show an effect on individual ranking factors on Google and other search engines. Here are some metrics you can use, and suggestions and warnings for setting up a successful algorithm test. With so many variables, it’s hard to devise tests that show an effect on individual ranking factors on Google and other search engines. Here are some metrics you can use, and suggestions and warnings for setting up a successful algorithm test. 0 Comments

Google Losing War With Scraper Sites, Asks For Help

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Got scraping issues? Google wants you to report scraper websites – those sites that exist for no other reason than to monetize copied content, usually with AdSense – in an effort to test and improve its algorithms. Blog scrapers are the big target. Got scraping issues? Google wants you to report scraper websites – those sites that exist for no other reason than to monetize copied content, usually with AdSense – in an effort to test and improve its algorithms. Blog scrapers are the big target. 0 Comments

Why PPC is an Effective Form of Advertising

PPC Persuasion

An Advertising Age columnist recently called SEM "the worst form of advertising." His article is all kinds of wrong and filled with misconceptions. Yes, Virginia, PPC is advertising, and an effective form of it, too. An Advertising Age columnist recently called SEM "the worst form of advertising." His article is all kinds of wrong and filled with misconceptions. Yes, Virginia, PPC is advertising, and an effective form of it, too. 0 Comments

Redefining Unique Content

Google Duplicate Content Example Taylor Swift Speak Now CD

If Google's Panda update is not designed to punish websites that publish duplicate content, then how is it affecting search results? Here's one assessment. If Google's Panda update is not designed to punish websites that publish duplicate content, then how is it affecting search results? Here's one assessment. 0 Comments

Introduction to Google PageRank: Myths & Facts

Clearing up the confusion about what Google's PageRank algorithm is, how it works, how important it is, and how we can use data based on it. Clearing up the confusion about what Google's PageRank algorithm is, how it works, how important it is, and how we can use data based on it. 0 Comments

Search Engine Optimization is Unfair

To avoid injustices in the world of SEO, you must consistently invest in arming yourself with knowledge about SEO. Here's how to get the traffic and deserve it, too. To avoid injustices in the world of SEO, you must consistently invest in arming yourself with knowledge about SEO. Here's how to get the traffic and deserve it, too. 0 Comments