Articles on algorithm

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Why Google Algorithm Updates Shouldn’t Matter

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With the exception of historic changes to Google’s algorithm, such as the Panda and Penguin updates that fundamentally changed the way website publishers had to approach their optimization strategies, algorithm updates should not receive nearly as much attention as they currently do. Google algorithm updates should not receive nearly as much attention as they currently do. 0 Comments

Germany Wants Access to Google's Search Algorithm

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German Justice Minister Heiko Maas said Google needs observing and noted anything that does not feature in its top search results might as well not exist. German Justice Minister Heiko Maas said Google needs observing and noted anything that does not feature in its top search results might as well not exist. 0 Comments

Google Targets Spammy Queries With Payday Loans Algorithm Update

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Over the weekend Google released an update to their algorithm most commonly referred to as the "payday loans update." Google said it is "the next generation of an algorithm that originally rolled out last summer for very spammy queries." Over the weekend Google released an update to their algorithm most commonly referred to as the "payday loans update." Google said it is "the next generation of an algorithm that originally rolled out last summer for very spammy queries." 0 Comments

Matt Cutts on How Google Tests Its Algorithms

Matt Cutts

Have you ever been curious about how Google decides which algorithm is better than another, when they're pushing out one of the many tweaks they do weekly? Google's Matt Cutts spills the beans on how the search team actually does it. Have you ever been curious about how Google decides which algorithm is better than another, when they're pushing out one of the many tweaks they do weekly? Google's Matt Cutts spills the beans on how the search team actually does it. 0 Comments

New Study Diagnoses Why Google's Flu Trends Are Always Wrong

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It seems that Google Flu Trends has had a nasty habit of overreporting flu rates. Media coverage and even some of Google's own algorithmic changes are the two biggest culprits causing the inflated flu trend data, according to a new study. It seems that Google Flu Trends has had a nasty habit of overreporting flu rates. Media coverage and even some of Google's own algorithmic changes are the two biggest culprits causing the inflated flu trend data, according to a new study. 0 Comments

The Evolution of Artificial Intelligence in Search: An SEO Opportunity

AI

It's hard to know if artificial intelligence, in its most constraining definition, is actually possible. But as long as the baby steps keep coming, taking advantage of the opportunity will allow you to provide better SEO results for your clients. It's hard to know if artificial intelligence, in its most constraining definition, is actually possible. But as long as the baby steps keep coming, taking advantage of the opportunity will allow you to provide better SEO results for your clients. 0 Comments

Dissecting Google Penguin 2.1: What Factors Mattered? [Study]

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SEO data platform MathSight used its reverse engineering process to give clues into what factors Penguin 2.1 was targeting. This data builds on research MathSight uncovered last year on Penguin 2.0, and expands on the idea that it's centered on low-quality content. SEO data platform MathSight used its reverse engineering process to give clues into what factors Penguin 2.1 was targeting. This data builds on research MathSight uncovered last year on Penguin 2.0, and expands on the idea that it's centered on low-quality content. 0 Comments

Machine Learning Basics for Better Content & SEO Results

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Learning algorithms learn from the patterns they detect, both in queries and documents, as well as the relationships between them. By understanding how machine learning works, you can provide more informative, entertaining, and engaging content. Learning algorithms learn from the patterns they detect, both in queries and documents, as well as the relationships between them. By understanding how machine learning works, you can provide more informative, entertaining, and engaging content. 0 Comments

Google's Matt Cutts on Search vs. Social: Don't Rely on Just One Channel

Matt Cutts

Rather than spending your time trying to figure out every little nuance of Google's search algorithm and seeking shortcuts, Matt Cutts says you should build a fantastic site people love and have a well-rounded portfolio of ways to get leads/traffic. Rather than spending your time trying to figure out every little nuance of Google's search algorithm and seeking shortcuts, Matt Cutts says you should build a fantastic site people love and have a well-rounded portfolio of ways to get leads/traffic. 0 Comments

Matt Cutts: Google Penguin 2.1 is Going Live Today

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Google Penguin 2.1 is launching today, according to Google's Distinguished Engineer Matt Cutts. The first update to the second-generation Penguin algorithm designed to target web spam will affect "~1% of searches to a noticeable degree." Google Penguin 2.1 is launching today, according to Google's Distinguished Engineer Matt Cutts. The first update to the second-generation Penguin algorithm designed to target web spam will affect "~1% of searches to a noticeable degree." 0 Comments

Google Doesn't Care if it Ranks Your Site Properly

Your Site is Not One of the Test Cases

If you've been negatively impacted by an algorithmic update, it's easy to blame Google. Instead, try to figure out what your site has in common with other sites that were targeted. Finding the bad signature and fixing it is the key to your recovery. If you've been negatively impacted by an algorithmic update, it's easy to blame Google. Instead, try to figure out what your site has in common with other sites that were targeted. Finding the bad signature and fixing it is the key to your recovery. 0 Comments

Google Penguin 2.0 Update is Live

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The much anticipated next generation of Google Penguin went live this evening. Google's Matt Cutts announced the algorithmic update will affect 2.3 percent of English U.S. queries and significantly larger impact on spam than the original Penguin. The much anticipated next generation of Google Penguin went live this evening. Google's Matt Cutts announced the algorithmic update will affect 2.3 percent of English U.S. queries and significantly larger impact on spam than the original Penguin. 0 Comments

Google Penguin Tightens the Noose on Manipulative Link Profiles [Report]

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A new report says that Google's Penguin update is getting stricter. Initially, websites with about 80 percent manipulative links saw their rankings demoted. Now Google Penguin is hitting sites with link profiles composed of 65 percent of bad links. A new report says that Google's Penguin update is getting stricter. Initially, websites with about 80 percent manipulative links saw their rankings demoted. Now Google Penguin is hitting sites with link profiles composed of 65 percent of bad links. 0 Comments

Google Panda Update Coming Within Days; 'Next Generation' of Penguin in Works

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You can expect another Google Panda update to roll out this Friday or Monday, according to Google’s Distinguished Engineer Matt Cutts. Also, Cutts has revealed that Google is working on a significant change to the Penguin algorithm. You can expect another Google Panda update to roll out this Friday or Monday, according to Google’s Distinguished Engineer Matt Cutts. Also, Cutts has revealed that Google is working on a significant change to the Penguin algorithm. 0 Comments

Google Penguin: What Lurks Beneath the Surface?

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Other than cleaning up the quality of the Google index what else could the objective of the Penguin updates be? Much like the icebergs that so often surround penguins, Google's Penguin updates have much, much more going on below the surface. Other than cleaning up the quality of the Google index what else could the objective of the Penguin updates be? Much like the icebergs that so often surround penguins, Google's Penguin updates have much, much more going on below the surface. 0 Comments

Google Updates Above the Fold Page Layout Algorithm

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Google’s Matt Cutts has announced the first official update to January’s Page Layout algorithm, designed to reward sites with content, rather than ads, above the fold. Less than 0.7 percent of English language queries will be affected. Google’s Matt Cutts has announced the first official update to January’s Page Layout algorithm, designed to reward sites with content, rather than ads, above the fold. Less than 0.7 percent of English language queries will be affected. 0 Comments

Website Traffic Down? Might Be Google EMD Update, Might Be New Panda Update

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Google has confirmed that a Panda update rolled out almost simultaneously with their recent Exact Match Domain update, causing much confusion amongst webmasters, who may not be able to determine which update caused a drop in search traffic. Google has confirmed that a Panda update rolled out almost simultaneously with their recent Exact Match Domain update, causing much confusion amongst webmasters, who may not be able to determine which update caused a drop in search traffic. 0 Comments

Sudden Search Traffic Drop? 6 Questions to Help Diagnose the Cause

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Your website is humming along, then suddenly your traffic plummets. While could be a serious problem, you don’t have to panic. Use this checklist to identify the underlying cause, and prioritize the list based on the simplicity of the solution. Your website is humming along, then suddenly your traffic plummets. While could be a serious problem, you don’t have to panic. Use this checklist to identify the underlying cause, and prioritize the list based on the simplicity of the solution. 0 Comments

Google Panda Alert: Data Refresh Starts Tonight

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If the last few days haven't been chaotic enough for you, brace yourself for some more fun. Google announced tonight via Twitter that a "New data refresh of Panda starts rolling out tonight. ~1% of search results change enough to notice." If the last few days haven't been chaotic enough for you, brace yourself for some more fun. Google announced tonight via Twitter that a "New data refresh of Panda starts rolling out tonight. ~1% of search results change enough to notice." 0 Comments

Google Pushes Out 2nd Panda Refresh of Month, Surveys Users on Search Result Quality

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Google has confirmed Panda version 3.8 is live, noting that it affects less than 1 percent of queries worldwide – the second Panda refresh of June. Meanwhile, Google is also asking users to rate how satisfied they are with their search results. Google has confirmed Panda version 3.8 is live, noting that it affects less than 1 percent of queries worldwide – the second Panda refresh of June. Meanwhile, Google is also asking users to rate how satisfied they are with their search results. 0 Comments