Articles on agency

RSS

4 Ways to Maximize Agency Relationships

Handshake

Generating positive returns and getting things done should be motivation for brands and agencies. Ensuring this happens involves effort from both sides. Sometimes a little relationship maintenance is needed to take things to the next level. Generating positive returns and getting things done should be motivation for brands and agencies. Ensuring this happens involves effort from both sides. Sometimes a little relationship maintenance is needed to take things to the next level. 0 Comments

Working With a New PPC Client: 7 Ways to Drive AdWords Strategies & Objectives

Client

It's all about the client. Whether you've just landed a new client or you've recently started working for a new company or agency, here are seven ways to ensure your client's accounts are optimized and performing at their highest level. It's all about the client. Whether you've just landed a new client or you've recently started working for a new company or agency, here are seven ways to ensure your client's accounts are optimized and performing at their highest level. 0 Comments

Hiring an SEO Agency: The Ultimate Client-Agency Relationship Guide

search-marketing-success

Considering hiring an agency for some or all of your SEO efforts? Here are some best practices on how to select the right agency, forge and maintain a strong, successful, long-lasting working relationship, and deal with hiccups along the way. Considering hiring an agency for some or all of your SEO efforts? Here are some best practices on how to select the right agency, forge and maintain a strong, successful, long-lasting working relationship, and deal with hiccups along the way. 0 Comments

5 Signs You Need a New PPC Agency

warning-no-testing-violators-will-be-shot

During the sales process, agencies often use their A-team to present their pitches. But after signing on with an agency to run your SEM campaigns, you might begin to feel that you have the D-team running your campaigns. Here's what to watch out for. During the sales process, agencies often use their A-team to present their pitches. But after signing on with an agency to run your SEM campaigns, you might begin to feel that you have the D-team running your campaigns. Here's what to watch out for. 0 Comments

The Other Side of PPC: Dealing with Clients

customer-service

When dealing with PPC clients, you might encounter several potential pitfalls. Here are some pointers on how to make clients feel like they're your top priority, as well as how to deal with overly hands-on clients and elusive “quiet" clients. When dealing with PPC clients, you might encounter several potential pitfalls. Here are some pointers on how to make clients feel like they're your top priority, as well as how to deal with overly hands-on clients and elusive “quiet" clients. 0 Comments

4 Secrets About Paid Search Agencies

secret

To get the most out a paid search agency, you should understand that, like any business, a search agency needs to make money, sometimes they’re the right solution, not everyone is great, and they won’t magically solve all of your business problems. To get the most out a paid search agency, you should understand that, like any business, a search agency needs to make money, sometimes they’re the right solution, not everyone is great, and they won’t magically solve all of your business problems. 0 Comments

The Day the Agency Model Died

The agency model died in Paris. No, not Gisele Bundchen or Carla Bruni. Kevin Ryan on Google, Publicis, WPP and the Angel of Death. The agency model died in Paris. No, not Gisele Bundchen or Carla Bruni. Kevin Ryan on Google, Publicis, WPP and the Angel of Death. 0 Comments

Tips for Being a Great PPC Client

Tony Wright tells you what it takes to be a great PPC client, getting the most out of the client-agency relationship. Tony Wright tells you what it takes to be a great PPC client, getting the most out of the client-agency relationship. 0 Comments

Five Tips for Hiring a Paid Search Agency

Have you ever been burned from a bad experience in the management of your paid search campaigns? Or maybe you want to outsource but don't know where to start. Tony Wright gives you his list of the five most important questions to ask vendors when looking for someone to manage your PPC campaigns. Have you ever been burned from a bad experience in the management of your paid search campaigns? Or maybe you want to outsource but don't know where to start. Tony Wright gives you his list of the five most important questions to ask vendors when looking for someone to manage your PPC campaigns. 0 Comments