Articles on Adwords Editor

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Is This the End of AdWords Editor?

Google AdWords Editor

While updates to the AdWords interface come out frequently, AdWords Editor continues to be left behind with the same functionality. Will Google continue to support AdWords Editor, or will it be phased out in favor of the web interface? While updates to the AdWords interface come out frequently, AdWords Editor continues to be left behind with the same functionality. Will Google continue to support AdWords Editor, or will it be phased out in favor of the web interface? 0 Comments

Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

AdWords Device Clicks by Day of Week

Two new features add powerful, enterprise-level AdWords management functionality previously available through outside platforms like Kenshoo and Marin. Two other features are unique to Google and will give management solutions a run for their money. Two new features add powerful, enterprise-level AdWords management functionality previously available through outside platforms like Kenshoo and Marin. Two other features are unique to Google and will give management solutions a run for their money. 0 Comments

26 Free Must-Have Tools for PPC Success

Toolset

While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than optimal. Here are the top recommendations from 20 top PPC experts on the must-have free tools for PPC success. While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than optimal. Here are the top recommendations from 20 top PPC experts on the must-have free tools for PPC success. 0 Comments

PPC in 10 Minutes Per Day

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In an ideal world, we'd spend much more than 10 minutes per day on our PPC accounts. But on hectic days when you're stacked up, here are the top tasks that will keep performance strong when you're too busy for in-depth work. In an ideal world, we'd spend much more than 10 minutes per day on our PPC accounts. But on hectic days when you're stacked up, here are the top tasks that will keep performance strong when you're too busy for in-depth work. 0 Comments

AdWords Flexible Bid Strategies: Two Steps Forward, One Step Back

stretch-armstrong

The idea of flexible bid strategies is interesting on paper and has potentially useful implications in the long term. For now it is simply a perplexing addition in the midst of Google AdWords' massive upheaval with enhanced campaigns. The idea of flexible bid strategies is interesting on paper and has potentially useful implications in the long term. For now it is simply a perplexing addition in the midst of Google AdWords' massive upheaval with enhanced campaigns. 0 Comments

AdWords Ad Group Mobile Bid Adjustments Are Here

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Ad group level mobile adjustments are now available in many Google AdWords enhanced campaign accounts, with more accounts being added. Another change is that you can now set bulk bid adjustments for locations, dayparts and devices. Ad group level mobile adjustments are now available in many Google AdWords enhanced campaign accounts, with more accounts being added. Another change is that you can now set bulk bid adjustments for locations, dayparts and devices. 0 Comments

The 16 SEM Managers You’ll Meet During Your Career

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During your career, you’ll likely connect with many other marketers. Whether through social media, meet-ups, or conferences, expect to meet some interesting characters – the oversharers, the over-reactors, the mad scientists, the egos, and more! During your career, you’ll likely connect with many other marketers. Whether through social media, meet-ups, or conferences, expect to meet some interesting characters – the oversharers, the over-reactors, the mad scientists, the egos, and more! 0 Comments

Google AdWords Bulk Edit Facility: 4 Key Use Cases

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The new bulk edit facility in the AdWords interface is a long overdue move that replicates some of the best features of AdWords Editor. We look at some of the key use cases for this new tool and why it's going to be so helpful for your campaigns. The new bulk edit facility in the AdWords interface is a long overdue move that replicates some of the best features of AdWords Editor. We look at some of the key use cases for this new tool and why it's going to be so helpful for your campaigns. 0 Comments

The Other Side of PPC: Dealing with Clients

customer-service

When dealing with PPC clients, you might encounter several potential pitfalls. Here are some pointers on how to make clients feel like they're your top priority, as well as how to deal with overly hands-on clients and elusive “quiet" clients. When dealing with PPC clients, you might encounter several potential pitfalls. Here are some pointers on how to make clients feel like they're your top priority, as well as how to deal with overly hands-on clients and elusive “quiet" clients. 0 Comments

Google AdWords Editor 9.5 Released

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Google has launched version 9.5 of the Google AdWords Editor for Windows and Mac computers. The latest version streamlines several tasks, grants greater control over experiments, and adds support for location extensions. Here’s an overview. Google has launched version 9.5 of the Google AdWords Editor for Windows and Mac computers. The latest version streamlines several tasks, grants greater control over experiments, and adds support for location extensions. Here’s an overview. 0 Comments

PPC Managers Rejoice: AdWords and adCenter Desktop Tools Get a Facelift

An overview of some new features now available in Google AdWords Editor and adCenter Desktop, including mobile targeting, display, and remarketing, and increased visibility and functionality. An overview of some new features now available in Google AdWords Editor and adCenter Desktop, including mobile targeting, display, and remarketing, and increased visibility and functionality. 0 Comments

Search Engine Forums Spotlight

What's new in search? Found in the forums: How Do Links And Traffic Find You; Starting My SEO Strategy; Quality Score Column; and more. What's new in search? Found in the forums: How Do Links And Traffic Find You; Starting My SEO Strategy; Quality Score Column; and more. 0 Comments