Articles on AdWords API

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Marin Software Stakes Claim as First Google API Partner to Support RLSA

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Marin Software customers can now import their Google remarketing lists into the platform. Advertisers can then sort the retargeting lists into groups to optimize bidding and customize the creative at the keyword level. Marin Software customers can now import their Google remarketing lists into the platform. Advertisers can then sort the retargeting lists into groups to optimize bidding and customize the creative at the keyword level. 0 Comments

News Flash: Paid Search Query Data Isn't Going Away (Duh)

Paid Search Terms Are Still Here

Yes, Google is removing queries from the referrer on ad clicks, but this story has been overblown. You can still see your paid search queries, and major third-party platforms won't be impacted. Here's everything you need to know about this issue. Yes, Google is removing queries from the referrer on ad clicks, but this story has been overblown. You can still see your paid search queries, and major third-party platforms won't be impacted. Here's everything you need to know about this issue. 0 Comments

Google Starts Blocking Access to Paid Search Keyword Data

Google Keyword Not Provided

Everyone has been concerned about the possibility of Google expanding "(not provided)" to also encompass paid search. Google has confirmed that AdWords is removing the query from the referrer on ad clicks originating from SSL searches on Google.com. Everyone has been concerned about the possibility of Google expanding "(not provided)" to also encompass paid search. Google has confirmed that AdWords is removing the query from the referrer on ad clicks originating from SSL searches on Google.com. 0 Comments

AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

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Google AdWords announced today that by the end of August 2014, regular Product Listing Ads (PLA) campaigns will be going away in favor of "Shopping" campaigns. AdWords is asking all PLA advertisers to upgrade before campaigns are auto-upgraded. Google AdWords announced today that by the end of August 2014, regular Product Listing Ads (PLA) campaigns will be going away in favor of "Shopping" campaigns. AdWords is asking all PLA advertisers to upgrade before campaigns are auto-upgraded. 0 Comments

Google PLA Shopping Campaigns Open to All Advertisers

Shopping Campaigns Layering

All online merchants now have access to Shopping campaigns, Google's Product Listing Ads program, which has been in beta since October. Shopping campaigns allow advertisers to see more product data within AdWords, among other structural changes. All online merchants now have access to Shopping campaigns, Google's Product Listing Ads program, which has been in beta since October. Shopping campaigns allow advertisers to see more product data within AdWords, among other structural changes. 0 Comments

2014 AdWords Wishlist

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Enhanced campaigns, image extensions, third party reviews... Fantastic features that have improved performance for search marketers. But we always want more, don't we? What do we hope that 2014 will bring from Google to make us really happy? Enhanced campaigns, image extensions, third party reviews... Fantastic features that have improved performance for search marketers. But we always want more, don't we? What do we hope that 2014 will bring from Google to make us really happy? 0 Comments

3 Google Shopping Campaign Challenges & Solutions

google-shopping-cart

PLAs have been tremendously successful at increasing paid media exposure and driving incremental revenue. However, advertisers are still dealing with a number of challenges. Google Shopping campaigns effectively address these issues head on. PLAs have been tremendously successful at increasing paid media exposure and driving incremental revenue. However, advertisers are still dealing with a number of challenges. Google Shopping campaigns effectively address these issues head on. 0 Comments

Organic Search Noticeably Absent From Google Analytics 2013 Summit

What is Missing

Organic search traffic data is extremely important to businesses to assess website performance and make informed, data-driven decisions. But 14 new products illustrate how Google is increasingly making Analytics a companion tool for advertisers. Organic search traffic data is extremely important to businesses to assess website performance and make informed, data-driven decisions. But 14 new products illustrate how Google is increasingly making Analytics a companion tool for advertisers. 0 Comments

How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

Tent Product Listing Ads

Google Spreadsheets is a simple spreadsheet that's well integrated into the Merchant Center. Here's how you can manually create a system that will get your data into Merchant Center, and from there into Google Shopping via AdWords. Google Spreadsheets is a simple spreadsheet that's well integrated into the Merchant Center. Here's how you can manually create a system that will get your data into Merchant Center, and from there into Google Shopping via AdWords. 0 Comments

Use AdWords Scripts to Streamline Your PPC Optimization Efforts

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AdWords Scripts allows users to work directly with Google AdWords API and pull data in Google Spreadsheets or other data housing software. Here are a couple of easy ways AdWords Scripts can be used to streamline your optimization process. AdWords Scripts allows users to work directly with Google AdWords API and pull data in Google Spreadsheets or other data housing software. Here are a couple of easy ways AdWords Scripts can be used to streamline your optimization process. 0 Comments

Can This Data Analysis Predict Which Google Products Will Close Next?

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Data analyzed by Gwern.net predicts the Google products that are safe for now – including Google search, AdWords, and News. Google Glass is only is given a 50-50 chance of survival. And find out which products are most likely to shut down. Data analyzed by Gwern.net predicts the Google products that are safe for now – including Google search, AdWords, and News. Google Glass is only is given a 50-50 chance of survival. And find out which products are most likely to shut down. 0 Comments

Weekly Rundown: Google Penalizes Mozilla, Enhanced Campaign Updates & More

weekly-rundown

One page out gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from the past week. One page out gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from the past week. 0 Comments

Product Listing Ads: How to Maximize Your Returns

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Product listing ads can be deceptively easy to set up, but there are still simple steps to take to make the most of them. Here are some of the simplest things you can do when it comes to bidding and optimizing your PLAs to maximize your returns. Product listing ads can be deceptively easy to set up, but there are still simple steps to take to make the most of them. Here are some of the simplest things you can do when it comes to bidding and optimizing your PLAs to maximize your returns. 0 Comments

Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

weekly-rundown

Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". Here's a quick recap of search and social marketing news and tips from the past week. Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". Here's a quick recap of search and social marketing news and tips from the past week. 0 Comments

The Critically Important Role of Bing Ads in Search Marketing

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In trying to be more like AdWords, Bing Ads has mostly reached parity with AdWords. Importing campaigns into Bing Ads can now be done in a matter of minutes, not days. And search campaigns running on the Yahoo Bing Network often yield better ROAS. In trying to be more like AdWords, Bing Ads has mostly reached parity with AdWords. Importing campaigns into Bing Ads can now be done in a matter of minutes, not days. And search campaigns running on the Yahoo Bing Network often yield better ROAS. 0 Comments

How to Estimate the Break-Even Point of Paid Search

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Is there a correlation between a price of a product or service and its CPC? Do keywords associated with high-priced products cost more? Use these break-even points to help determine the favorability of a successful investment in paid search. Is there a correlation between a price of a product or service and its CPC? Do keywords associated with high-priced products cost more? Use these break-even points to help determine the favorability of a successful investment in paid search. 0 Comments

5 Tips to Take PPC Ad Testing to the Next Level

Test Tubes

Looking to supercharge your ads and get more clicks? Google AdWords Campaign Experiments, dummy ads, audience messaging, AdWords labels, and testing in low volume campaigns all offer opportunities to get the most bang for your advertising buck. Looking to supercharge your ads and get more clicks? Google AdWords Campaign Experiments, dummy ads, audience messaging, AdWords labels, and testing in low volume campaigns all offer opportunities to get the most bang for your advertising buck. 0 Comments

Extending Your Google Analytics Functionality With the Application Gallery

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Whether you measure your own blog or a host of clients' sites, some of the automation features and additional dashboarding data reporting tools in the App Gallery are impressive and can help you perform some tasks faster than Google Analytics alone. Whether you measure your own blog or a host of clients' sites, some of the automation features and additional dashboarding data reporting tools in the App Gallery are impressive and can help you perform some tasks faster than Google Analytics alone. 0 Comments

FTC: Google Demoting Rankings of Competing Vertical Websites is Justifiable

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The FTC has concluded its investigation into Google’s business practices. On the question of search bias and Google promoting its own vertical properties within its search results more prominently than competitors, Google came through unscathed. The FTC has concluded its investigation into Google’s business practices. On the question of search bias and Google promoting its own vertical properties within its search results more prominently than competitors, Google came through unscathed. 0 Comments