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Amazon and Google: Friends, Enemies or Frenemies?

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Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords. Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords. 0 Comments

Google Launches Custom Search Engine Service

Want your own Google-flavored specialized search engine for your web site or blog? With Google's new Custom Search Engine service, it takes just minutes to set up your own unique search engine. Want your own Google-flavored specialized search engine for your web site or blog? With Google's new Custom Search Engine service, it takes just minutes to set up your own unique search engine. 0 Comments

Paid Search Programs Finally Growing Up

The search industry has come a long way since the days of running poorly targeted banner advertisements on search results pages. Enhanced keyword targeting capabilities and powerful new bidding and analysis tools have raised the value of search as a promotional channel. The search industry has come a long way since the days of running poorly targeted banner advertisements on search results pages. Enhanced keyword targeting capabilities and powerful new bidding and analysis tools have raised the value of search as a promotional channel. 0 Comments

SearchDay Week In Review

The Week in Review, Apr. 14 - 18, 2003, including the week's most interesting and provocative search engine forum discussion topics. The Week in Review, Apr. 14 - 18, 2003, including the week's most interesting and provocative search engine forum discussion topics. 0 Comments

Google AdWords: Sublime Poetry?

A frustrated poet uses Google's AdWords program to not only lose money with his art, but as a clever way to test the effectiveness of keywords for search engine optimization efforts. A frustrated poet uses Google's AdWords program to not only lose money with his art, but as a clever way to test the effectiveness of keywords for search engine optimization efforts. 0 Comments