Articles on advertorials

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IAB Tackles Native Advertising Standards as FTC Investigates

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The Interactive Advertising Bureau is attempting to set industry standards in regards to native advertising, though whether or not self-regulation by advertisers will be enough to satisfy the Federal Trade Commission remains to be seen. The Interactive Advertising Bureau is attempting to set industry standards in regards to native advertising, though whether or not self-regulation by advertisers will be enough to satisfy the Federal Trade Commission remains to be seen. 0 Comments

FTC Giving Native Advertising a Closer Look

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The FTC has announced they will hold a workshop on the subject of native advertising in December. While the fact that holding a workshop isn't necessarily that big of news, the fact of the FTC is looking into native advertising at all is big news. The FTC has announced they will hold a workshop on the subject of native advertising in December. While the fact that holding a workshop isn't necessarily that big of news, the fact of the FTC is looking into native advertising at all is big news. 0 Comments

Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings

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Google has updated its guidelines to warn webmasters against advertorials with links that pass PageRank. Also, heavily optimized anchor text used in press releases, guest posts, and article marketing can negatively impact a site's search rankings. Google has updated its guidelines to warn webmasters against advertorials with links that pass PageRank. Also, heavily optimized anchor text used in press releases, guest posts, and article marketing can negatively impact a site's search rankings. 0 Comments

Google's Matt Cutts Issues New Warning on Advertorials & Paid Content

Google's Matt Cutts Talks Advertorials

Advertorials have been popping up on websites more frequently over the past year or two. Google could penalize your site if you don't make a proper disclosure. Here are the guidelines webmasters need to know for advertorials and native advertising. Advertorials have been popping up on websites more frequently over the past year or two. Google could penalize your site if you don't make a proper disclosure. Here are the guidelines webmasters need to know for advertorials and native advertising. 0 Comments

Matt Cutts Talks SEO for Google: 9 Things You Should Expect This Summer

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When it comes to SEO for Google, what should webmasters expect in the next few months? In his latest video, Matt Cutts provides an overview of changes Google is working on, including Penguin 2.0, advertorials, authority, Panda, and more. When it comes to SEO for Google, what should webmasters expect in the next few months? In his latest video, Matt Cutts provides an overview of changes Google is working on, including Penguin 2.0, advertorials, authority, Panda, and more. 0 Comments

UK Flower Site Banned from Google for Advertorial Links Sees Rankings Restored

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UK flower delivery site Interflora, banished from Google’s UK searches after it placed about 150 advertorials on regional news sites, is out of the penalty box after only 11 days – a timely return to the search results ahead of Mothering Sunday. UK flower delivery site Interflora, banished from Google’s UK searches after it placed about 150 advertorials on regional news sites, is out of the penalty box after only 11 days – a timely return to the search results ahead of Mothering Sunday. 0 Comments